{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"MailerLite": "Email newsletters made easy signup form.",
"Leadfeeder": "Leadfeeder shows you which companies are visiting your site.",
"Faqprime": "Conversions and customer engagement tools.",
"HockeyStack": "HockeyStack is a tool to measure customer journeys, allowing companies to connect their ads, website, and CRM data to analyze which content, channels, and efforts are driving revenue and thus inform strategy.",
"Factors.ai": "End-to-end marketing analytics platform.",
"FullStory": "FullStory lets product and support teams understand everything about the customer experience.",
"ZoomInfo": "B2B Database provider and user analytics tracking.",
"Cloudflare Insights": "Visitor analytics and threat monitoring.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"Lucky Orange": "Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"New Relic": "New Relic is a dashboard used to keep an eye on application health and availability while monitoring real user experience.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Tapfiliate": "Affiliate tracking software for eCommerce and SaaS",
"Capterra": "Software tracking system and badge.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Cloudflare Web Analytics": "Privacy-first web analytics from Cloudflare.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"G2 Conversion": "Conversion tracking for G2 Crowd pages.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Hubspot Messages": "Messages is a live chat tool that helps sales teams connect with site visitors .",
"HubSpot Conversations": "HubSpot messaging tools and context to have personalized conversations with prospects and customers.",
"Beamer": "Newsfeed and changelog as a service.",
"Typeform": "Simple well designed forms widget.",
"MonsterInsights": "Connect your WordPress site with Google Analytics.",
"NitroPack": "Google pagespeed score performance system.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"HubSpot Cookie Policy Banner": "EU Cookie policy Banner from Hubspot.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"OneTrust": "Cookie compliance system.",
"Optanon": "Cookie consent transparency system from OneTrust.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Quora": "Widgets from the Q&A website.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Contact Form 7": "Specifically designed for wordpress blogs. Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v3": "eCAPTCHA v3 returns a score for each request without user friction.",
"Elementor": "Page builder for WordPress",
"Elementor Pro": "Pro version of the Elementor page builder.",
"YouTube IFrame Upload": "Lets users upload videos to YouTube from any webpage.",
"Twemoji": "Twitter Emoji for Everyone",
"Elementor Custom Skin": "Create new skins for Elementor PRO.",
"Max Mega Menu": "A mega menu plugin for Wordpress.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 100k": "The website appears in the Cloudflare Radar Top 100,000.",
"Cloudflare Radar Top 200k": "The website appears in the Cloudflare Radar Top 200,000.",
"Imgur": "The page contains content from image sharing website imgur.",
"Seriously Simple Podcasting": "Podcasting plugin for WordPress.",
"G2": "Embedded widgets from G2 - formerlly G2 Crowd.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Styled Components": "A popular library to style React.js applications.",
"Corporation Schema": "A company generally with a ticker symbol.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Person Schema": "A human being.",
"PostalAddress Schema": "A mailing address.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Hello Elementor": "WordPress theme built for the Elementor website builder platform.",
"Perl": "Perl is a general-purpose programming language originally developed for text manipulation and now used for a wide range of tasks including system administration, web development, network programming, GUI development, and more.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Digital Ocean Spaces": "S3-compatible object storage with a built-in CDN.",
"Chargebee": "Subscription billing and payment software.",
"YouTube": "Embedded videos from YouTube.",
"YouTube IFrame API": "The IFrame player API lets you embed a YouTube video player on your website and control the player using JavaScript",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"WordPress 6.2": "WordPress version 6.2.*",
"Sentry": "JavaScript bug tracking software through Sentry's javascript client Raven.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery Waypoints": "Waypoints is a small jQuery plugin that makes it easy to execute a function whenever you scroll to an element.",
"jQuery 3.6.4": "jQuery version 3.6.4",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Webpack": "webpack takes modules with dependencies and generates static assets representing those modules.",
"Moment JS": "moment.js is a date library for parsing, validating, manipulating, and formatting dates.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"core-js": "Modular standard library for JavaScript.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"lodash": "Lo-dash is an alternative and a drop-in replacement for Underscore.js.",
"React Redux": "Official React bindings for Redux",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"Hover Intent": "hoverIntent is a plug-in that attempts to determine the user's intent. It works like (and was derived from) jQuery's built-in hover. However, instead of immediately calling the onMouseOver function, it waits until the user's mouse slows down enough before making the call.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"lazySizes": "Lazy loader for images (responsive and normal), iframes and scripts, that detects any visibility changes triggered through user interaction, CSS or JavaScript without configuration.",
"Classnames": "Javascript utility for conditionally joining classNames together.",
"es6 promise": "A polyfill for ES6-style Promises.",
"GSAP": "GSAP is a suite of tools for scripted, high-performance HTML5 animations that work in all major browsers from GreenSock.",
"matchMedia": "matchMedia polyfill for testing media queries in JS.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"SaaS Pricing in Dollars": "The website has a plans and pricing page that has currency payments in dollars. These might be USD, AUD, CAD, SGD or other countries that support $.",
"SaaS Pricing Above $100 Per Month": "The website has a plans and pricing page that has currency totals that allow us to believe it is offering plans and pricing for a product that on average costs above $100 per month.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Cookie Policy": "A cookie policy is a statement that outlines all the cookies used on a website, explicitly detailing each cookie's purpose and use.",
"Knowledge Base": "The homepage links to a Knowledge Base style page.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"Apple App Link": "Links to an Apple App.",
"Google Play Store Link": "Links to a Game/Movie/App/Book on the Google Play Store.",
"Corporate Social Responsibility": "Corporate social responsibility is a business approach to creating long-term value by balancing social, environmental, and economic concerns in decision-making. The website mentions social responsibility in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"GitHub": "The website mentions github.com in some form.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"Outbrain": "Outbrain provides content engagement by linking to other articles.",
"Outbrain Pixel": "Outbrain advertising pixel.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"AdRoll": "AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.",
"Amazon SES": "Amazon Simple Email Service (Amazon SES) is a scalable, bulk, transactional email-sending service for businesses and developers.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DKIM": "DomainKeys Identified Mail provides a method for validating a domain name identity that is associated with a message through cryptographic authentication.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"HSTS IncludeSubdomains PreLoad": "This website includes instructions for HSTS loading that would allow it to be submitted to the HSTS preload list.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"Google": "Site hosted on Google infrastructure.",
"Google Cloud": "Website hosted on Google Cloud Platform - includes Google Compute Engine.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Mumbai Region": "Amazon hosting in Mumbai India region.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Nginx 1.14": "Nginx version 1.14.*",
"Ubuntu": "Ubuntu is a free, Debian derived Linux-based operating system, available with both community and professional support.",
"IPv6": "The website has an IPv6 record.",
"Live Writer Support": "Windows Live Writer Tagging Support Schema",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Amazon CloudFront": "Amazon CloudFront delivers your static and streaming content using a global network of edge locations.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"MSN/Bing Webmaster": "Site registered at MSN/Bing Webmaster.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}