{
"Leadfeeder": "Leadfeeder shows you which companies are visiting your site.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Hubspot Messages": "Messages is a live chat tool that helps sales teams connect with site visitors .",
"HubSpot WordPress Plugin": "Customer interaction tracking for WordPress by HubSpot.",
"WPML Multilingual": "Multilingual platform support for WordPress.",
"WPBakery": "WordPress Page Builder plugin.",
"HubSpot Conversations": "HubSpot messaging tools and context to have personalized conversations with prospects and customers.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"ContentViews": "A WordPress post grid and list plugin.",
"Formidable Pro Form": "Form builder plugin for WordPress.",
"Cookie Notice": "Cookie notice lets you inform users that your sites comply with EU law.",
"Automatic Copyright Year": "Keeps your copyright year up to date in WordPress.",
"Hu-manity.co": "Digital trust restoration.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"French": "Website content is written in French. Based on HTML langauge attributes on the website",
"French HREF LANG": "This webpage has alternate versions available in French via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Styled Components": "A popular library to style React.js applications.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"PayPal": "The website accepts payments with PayPal.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"YouTube": "Embedded videos from YouTube.",
"StatusPage IO": "A way to create a status page for your app or website - owned by Atlassian.",
"Atlassian Cloud": "Products including Jira and Confluence.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Retina JS": "Retina.js is an open source script that makes it easy to serve high-resolution images to devices with retina displays.",
"core-js": "Modular standard library for JavaScript.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Webpack": "webpack takes modules with dependencies and generates static assets representing those modules.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"Zoho ZeptoMail": "ZeptoMail is an email service by Zoho Mail designed for sending transactional emails.",
"Zoho Mail": "Business email hosting from Zoho.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"Google Cloud": "Website hosted on Google Cloud Platform - includes Google Compute Engine.",
"Google Cloud North Virginia": "Google Cloud hosted in North Virginia us-east4 Region.",
"Google": "Site hosted on Google infrastructure.",
"U.S. Server Location": "The web server is located in the United States.",
"SiteGround DNS": "DNS hosted at SiteGround",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}