{
"Signal": "Distributed data management platform helps share data the website creates with other platforms such as advertisers and audience analytics.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Cloudflare Insights": "Visitor analytics and threat monitoring.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics Enhanced Link Attribution": "Lets you see separate information for multiple links on a page that all have the same destination.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Cloudflare Web Analytics": "Privacy-first web analytics from Cloudflare.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Claritas": "Custom audience segments & consumer insights for over 120 million households",
"Algolia": "Algolia's Search API makes it possible to deliver a search experience in your apps & websites.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"Juicer": "Juicer aggregates all of your brands' hashtag and social media posts into a single feed on your website.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"CKEditor": "Web-based HTML text editor with powerful formatting capabilities. Previously known as FCKeditor.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"CodeMirror": "CodeMirror is a text editor implemented in JavaScript for the browser.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Font Awesome": "Iconic font and CSS toolkit.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Firebase": "A scalable real time backend system for websites.",
"EducationalOrganization Schema": "A company that provides education i.e. a university.",
"PostalAddress Schema": "A mailing address.",
"LocalBusiness Schema": "A physical business or branch of a company.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"jPlayer": "jPlayer allows you to embed cross platform audio and video into your web pages.",
"Dash.js": "A reference client implementation for the playback of MPEG DASH via JavaScript.",
"Finalsite": "Web solution for Schools.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery Masonry": "Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.",
"jQuery 1.12.4": "jQuery version 1.12.4",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"html5shiv": "HTML5 IE enabling script shim.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"yepnope": "yepnope is an asynchronous conditional resource loader that allows you to load only the scripts that your users need.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted Web Font Loader": "Web Font Loader hosted at Google.",
"WebFont Loader": "WebFont Loader gives you added control when using linked fonts via @font-face, from Typekit.",
"Selectize": "Selectize is the hybrid of a textbox and select box.",
"Underscore.js": "Underscore is a utility-belt library for JavaScript that provides functional programming support.",
"Galleria": "JavaScript image gallery framework.",
"Almond": "A replacement AMD loader for RequireJS.",
"Slick JS": "Fully responsive carousel library.",
"Moment JS": "moment.js is a date library for parsing, validating, manipulating, and formatting dates.",
"Typeahead.js": "typeahead.js is an autocomplete library from Twitter.",
"Backbone.js": "Backbone supplies structure to JavaScript-heavy applications.",
"Packery": "Packery is a JavaScript layout library that uses a bin-packing algorithm.",
"Fizzy UI Utils": "UI utilities & helpers",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"USA Charities and Non-Profits": "An 990 filing showing the website may be a charity, religious organization, private foundation, political organization or other non-profit under IRC 501(c).",
"USA Charity Non Profit Above $10m Revenue": "A US Charity or Non-Profit with over $10m revenue but less than $100m revenue.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Accessibility Link": "Home page link to an accessibility page.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"Cloudflare SSL": "SSL solutions from Cloudflare",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Edge Network": "The website has two or more IP addresses associated with it.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"IPv6": "The website has an IPv6 record.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"MSN/Bing Webmaster": "Site registered at MSN/Bing Webmaster."
}