{
"Optimizely": "Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Facebook Domain Insights": "This website contains tracking information that allows admins to see Facebook Insights out of Facebook to this domain.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
"UserWay": "Web Accessibility Widget",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"Gravity Forms": "Contact Forms for WordPress.",
"Fonts.com": "Uses web fonts from fonts.com.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Getty Images": "This website has images that may have been sourced from Getty Images.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Facebook Sharer": "Share this page on Facebook using a deprecated sharing syntax.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v3": "eCAPTCHA v3 returns a score for each request without user friction.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"LiteSpeed Cache": "All-in-one acceleration, caching plugin for Wordpress.",
"Lightspeed Cache": "Wordpress performance cache.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Pixabay": "Free image provider.",
"Pexels": "Free stock photos, royalty free images & videos.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Ivory Search": "Advanced WordPress custom search plugin.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"WP Missed Schedule": "Fixes failed future posts in WordPress.",
"Australian English": "Website content is written in Australian English. Based on HTML langauge attributes on the website",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"PHP": "PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.",
"PHP 7": "Version 7 of the PHP framework.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"Google Maps": "Google maps embedded into the webpage.",
"Google Maps for Work": "Google Maps for work.",
"Visa": "The website accepts payments with Visa.",
"YouTube": "Embedded videos from YouTube.",
"TikTok Embed": "Short form video embed.",
"StatusPage IO": "A way to create a status page for your app or website - owned by Atlassian.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Validate": "JQuery Form Validation Plugin.",
"html5shiv": "HTML5 IE enabling script shim.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted Web Font Loader": "Web Font Loader hosted at Google.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"yepnope": "yepnope is an asynchronous conditional resource loader that allows you to load only the scripts that your users need.",
"OWL Carousel": "Touch enabled jQuery plugin that lets you create a carousel slider.",
"WebFont Loader": "WebFont Loader gives you added control when using linked fonts via @font-face, from Typekit.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"core-js": "Modular standard library for JavaScript.",
"zepto.js": "Zepto.js is a minimalist JavaScript framework for mobile WebKit browsers, with a jQuery-compatible syntax.",
"Australian Registered Charity": "Registered and regulated charities in Australia.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Human Rights Policy": "Human rights policy is an agreement designed to promote the belief that all people should be treated fairly and with respect, regardless of their race, gender, ethnicity, disability, or sexual orientation.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"The Trade Desk Universal Pixel": "The Trade Desk Universal Pixel is a tracking tag that allows multiple processes to be managed with one pixel added to an entire website. It is a JavaScript (JS) tag that can be used to create conversion tracking tags either through the platform UI or API.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Floodlight Counter": "The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.",
"Adalyser": "Real time campaign analysis and optimisation for TV, print, outdoor and web.",
"StackAdapt": "Content advertising strategy solution.",
"StackAdapt Retageting": "Retargeting pixel from StackAdapt.",
"DHL": "German division of Deutsche Post providing global package logistics.",
"Sendgrid": "SendGrid's cloud-based email infrastructure provides businesses with email delivery management.",
"Dmarcian": "DMARC SaaS platform for compliance.",
"Amazon SES": "Amazon Simple Email Service (Amazon SES) is a scalable, bulk, transactional email-sending service for businesses and developers.",
"Mailgun": "Mailgun is a set of APIs that allow you to send, receive, track and store email effortlessly.",
"CodeTwo": "Email signature solution.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Quarantine": "The domain has a DMARC policy of 'Quarantine'. This tells the receiving mail server that all emails that do not have your domain name in the “From” field (or any other set criteria) should be quarantined by default.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"ServerCental": "US, Europe and Asian colocation, managed services and cloud hosting.",
"U.S. Server Location": "The web server is located in the United States.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"HSTS IncludeSubdomains PreLoad": "This website includes instructions for HSTS loading that would allow it to be submitted to the HSTS preload list.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"IPv6": "The website has an IPv6 record.",
"LiteSpeed": "LiteSpeed web server is a high performance, highly scalable Apache interchangeable web server.",
"Pingback Support": "A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"CacheFly": "Rich media content delivery network.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}