{
"Klaviyo": "Customer Lifecycle Management platform for Web Apps and eCommerce.",
"Relo": "Relo helps DTC eCommerce businesses increase sales and customer loyalty by facilitating repeat purchases and subscription services.",
"Plerdy": "Conversion rate optimization and site usability tool.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Enhanced Link Attribution": "Lets you see separate information for multiple links on a page that all have the same destination.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Digital Window": "Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Yahoo Dot": "Fives advertisers a simple way to measure and improve customer engagement across campaigns.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Smile IO": "Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.",
"Oct8ne": "Interact with customers in real time to show them products and chat.",
"Octane AI": "Product recommendation quiz and zero-party data tool for brands.",
"Sauce Social Commerce": "Sauce Social Commerce combines Instagram & TikTok with e-commerce for user-generated content, influencer marketing, and visual shopping solutions, enhancing online shopping experiences.",
"Bugsnag": "Bugsnag captures errors from your web and mobile applications.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Pexels": "Free stock photos, royalty free images & videos.",
"Global Privacy Control": "This product helps you take control of your privacy by allowing you to globally opt out of data collection and data sharing.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Mention Me": "Mention Me powers refer a friend programs.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"About Cookies": "Provides information for users on how to delete and control cookies.",
"Pinterest Domain Verify": "A verified website linked to a Pinterest user profile.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"German HREF LANG": "This webpage has alternate versions available in German via the use of the hreflang tag.",
"Austrian German HREF LANG": "This webpage has alternate versions available in Austrian German via the use of the hreflang tag.",
"Irish English HREF LANG": "This webpage has alternate versions available in Irish English via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Shopify": "Hosted shopping experience with multiple themes and requires very little programming experience.",
"Shopify Gift Cards": "This Shopify website supports the redemption of Shopify gift cards which may infer they are using Shopify Plus.",
"Shopify British Pound": "Shopify website which defaults to British Pound Sterling currency. Alo used in Isle of Man, Jersey, Guernsey and Tristan da Cunha.",
"Shopify Conversions": "This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.",
"Shopify Custom Theme": "This site is using a custom Shopify Theme and not one from the Shopify Theme template library.",
"Smile.io for Shopify": "Points, VIP reward program plugin for Shopify.",
"Shipping to a few Countries": "Shopify store shipping to more than 2 countries but less than 10.",
"Ships to Japan": "Shopify store shipping to Japan.",
"Shopify Account": "This Shopify site allows you to login to an existing account you may have created to continue shopping.",
"USA and Canada Shipping": "Shipping options for USA and Canada only.",
"Customer Privacy Banner": "Tracking consent banner for EU customers",
"Shopify SMS Marketing": "SMS marketing sends messages to your phone regarding the Shopify store products.",
"Shopify Email Marketing": "Shopify store has enabled email marketing.",
"10 Shopify Products": "More than 10 products listed.",
"Shopify Plus": "Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"PostalAddress Schema": "A mailing address.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Ruby on Rails Token": "Ruby on Rails is an open-source web framework that is optimized for programmer happiness and sustainable productivity. Note that Ruby on Rails has two detection techniques and this is one of them.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Amazon S3": "Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Shopify Pay": "Shop Pay PCI compliant end to end payment solution from Shopify.",
"PayPal": "The website accepts payments with PayPal.",
"Visa": "The website accepts payments with Visa.",
"MasterCard": "The website accepts payments with MasterCard.",
"Apple Pay": "The website accepts payments with Apple Pay.",
"PayPal Button": "This page contains content from PayPal which includes checkout buttons.",
"PayPal Express Checkout": "Express Checkout eliminates one of the major causes of checkout abandonment by giving buyers all the transaction details at once, including order details, shipping options, insurance choices, and tax totals.",
"Klarna": "Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.",
"Klarna Checkout": "Klarna Checkout is a iframe checkout with localized and personalized payment methods.",
"American Express": "The website accepts payments with American Express.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Google Pay": "Google Pay API for easy payments.",
"TikTok Embed": "Short form video embed.",
"Google Search Appliance": "Google Search for Work system provides searching of internal business systems.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"core-js": "Modular standard library for JavaScript.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Boomerang": "boomerang is a piece of javascript that you add to your web pages, where it measures the performance of your website from your end user's point of view.",
"quicklink": "Faster subsequent page-loads by prefetching in-viewport links during idle time.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"swup": "Swup is a page transition library for server-rendered websites that is versatile and extensible.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"Swiffy Slider": "Responsive and mobile touch carousel.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"AWIN": "Affiliate tracking application.",
"Amazon Ad System": "This site has identifiers that shows it is using Amazon Ad System.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Affiliate Window": "The webpage has affiliate window based affiliate links - now known as AWIN.",
"Royal Mail": "Publicly owned postal service company from the UK.",
"UPS": "US based package delivery company.",
"Facebook": "The website mentions facebook.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Sustainability": "Technology in balance with the environment, with consideration for all living things, while preserving resources for future generations. The website links to a sustainability page.",
"Mailgun": "Mailgun is a set of APIs that allow you to send, receive, track and store email effortlessly.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Barracuda Networks": "Mail hosting by security company Barracude Networks",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"Shopify Hosted": "The IP of this system is on Shopify.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Digital Ocean": "SSD VPS hosting environment.",
"Canadian Server Location": "The web server is located in Canada.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"IPv6": "The website has an IPv6 record.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google AdsBot Disallow": "The website has disallow rules for Google AdsBot.",
"Ahrefs Bot Disallow": "The website has disallow rules for Ahrefs Bot.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}