{
"Rapleaf": "Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.",
"Parse.ly": "Parse.ly provides web analytics tools and APIs built specifically for the needs of online content sites. Its flagship product, Parse.ly Dash, provides historical, real-time, and predictive insights for the web's best publishers.",
"LiveRamp": "CRM Retargeting & Data Onboarding app.",
"Everest Technologies": "Performance testing and channel strategy provider for eCommerce.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Memo": "PR and Communications engagement metrics tool.",
"Qualia": "Real-time insights platform to help improve conversion rates.",
"loader.io": "Load testing tool for websites.",
"Moat": "Moat advertising metrics system. Owned by Oracle.",
"MediaMath": "Tools that enable and empower marketing professionals.",
"Quantcast Measurement": "Provides Quantcast with tracking information about your site which anyone can access and view demographic information.",
"Facebook Domain Insights": "This website contains tracking information that allows admins to see Facebook Insights out of Facebook to this domain.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics Classic": "Classic Google Analytics - sites that are using non-universal analytics code.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Enhanced Ecommerce": "Collect enhanced eCommerce data with Google Analytics.",
"Google Analytics Ecommerce": "Collect eCommerce data with Google Analytics.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"comScore": "Market research company that studies internet trends and behavior.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Snowplow": "Open source analytics that you store yourself.",
"Trustarc Cookie Consent": "Cookie consent tool.",
"Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"Gravity Forms": "Contact Forms for WordPress.",
"OneTrust": "Cookie compliance system.",
"Optanon": "Cookie consent transparency system from OneTrust.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"The SEO Framework": "A WordPress plugin that helps with SEO optimization.",
"Facebook Like": "Allows users to Like items they find on the web, similar to how you Like items within Facebook.",
"TRUSTe": "Website privacy marketing program seal of approval. Now known as TrustArc.",
"Wufoo": "Wufoo strives to be the easiest way to collect information over the Internet.",
"Google Custom Search": "Have a website or collection of sites you'd like to search over? With Custom Search Engine, you can harness the power of Google to create a search engine tailored to your needs.",
"Getty Images": "This website has images that may have been sourced from Getty Images.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Samplicious": "Survey generator.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Facebook Data Processing Options": "Give businesses more control over how their data is used in Facebook and support CCPA compliance.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 50k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 50k.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 50k": "The website appears in the Cloudflare Radar Top 50,000.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Cart Functionality": "The site has a link to a shopping cart which is not categorized under any of the cart technologies we track (custom implementation or not tracked yet).",
"PHP": "PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.",
"Person Schema": "A human being.",
"Microsoft Frontpage": "This page was built using Microsoft FrontPage. A WYSIWYG HTML editor and administration tool. Microsoft FrontPage has since been replaced by Microsoft Expression Web and Sharepoint Designer.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Akamai": "Akamai provides a distributed computing platform for global Internet content and application delivery.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Amazon S3": "Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Japanese Yen": "The website uses the ¥ symbol on its website - meaning it may accept payment in this Japanese currency.",
"Apple Pay": "The website accepts payments with Apple Pay.",
"Conde Nast Entertainment": "Production and distribution studio.",
"TikTok Embed": "Short form video embed.",
"Minute": "Digital video content advertising.",
"YouTube": "Embedded videos from YouTube.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery 1.12.4": "jQuery version 1.12.4",
"jQuery Cookie": "A simple, lightweight jQuery plugin for reading, writing and deleting cookies.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"IE Pinning": "Users can pin the site to the Windows start bar.",
"Moment JS": "moment.js is a date library for parsing, validating, manipulating, and formatting dates.",
"core-js": "Modular standard library for JavaScript.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"localForage": "Offline storage system.",
"iScroll": "Smooth scrolling for the web.",
"Alpine.js": "Minimal framework for composing JavaScript behavior",
"BounceX": "Monetization of bounced visitors from a website. Shows ads as soon as the visitor tries to leave. Previously Bounce Exchange. Now Wunderkind.",
"Google Adsense": "A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.",
"Google Adsense Asynchronous": "Fully asynchronous version of the AdSense ad code.",
"Tapad": "Allows advertisers to engage the same consumer with consistent ads across multiple platforms.",
"Turn": "Provides performance-based CPA, CPC, and CPM pricing, automatic and blended targeting, plus market quality control through Smart Marketing technology. Now known as Amobee.",
"DemDex": "Demdex's turn-key audience management solutions make implementing a dynamic, multi-channel data strategy cost-effective and easy. Now known as Adobe Audience Manager.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"DoubleVerify": "A system that ensures every ad impression is a quality, compliant impression.",
"Aggregate Knowledge": "Data management solution that combines both media and audience data. Now owned by Transunion.",
"AppNexus": "Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.",
"Pubmatic": "PubMatic Enables Ad Optimization Across Every Ad Network",
"Rubicon Project": "Advertising optimization service.",
"Google Publisher Tag": "Google Publisher Tag (GPT) is an ad tagging format that provides benefits and improvements over the DART tag.",
"Integral Ad Science": "Platform for the buying and selling of quality digital media. Previously known as Ad Safe.",
"Flashtalking": "Intelligence ad serving system.",
"Index Exchange": "Index Exchange is the world's fastest growing provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.",
"SkimLinks": "A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.",
"Adobe Audience Manager Sync": "DMP Platform from Adobe Cookie Sync.",
"Amazon Ad System": "This site has identifiers that shows it is using Amazon Ad System.",
"Advertising.com": "Ad.com network reaches nearly 85% of all Internet users in the U.S., making us the biggest ad network in town - from Verizon Media.",
"Amazon Associates": "Launched in 1996, Associates is Amazon.com's affiliate marketing program. By linking to Amazon products and services you can add content for the sites visitors and receive up to 10% in referral fees.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"Rocket Fuel": "Unlocks the power of artificial intelligence to make digital advertising better",
"Header Tag by Index Exchange": "Header tag wrapper from Index Exchange.",
"Openads/OpenX": "Openads offer ad serving software that is simple, reliable and totally independent. Best of all, it's free!",
"IponWeb BidSwitch": "BidSwitch facilitates both Supply and Demand technology partners to efficiently and transparently connect, trade and manage multiple RTB partners.",
"Beeswax": "Programmatic advertising system.",
"Polar": "Native media advertising platform known as MediaVoice.",
"Ads.txt": "A public record of Authorized Digital Sellers for a website.",
"Google Direct": "Website is a direct publisher for Google ad content.",
"Google Reseller": "The website owner has authorized another entity to control Google ads on this site.",
"RubiconProject Direct": "Website is a direct publisher for RubiconProject ad content.",
"SpotXChange Direct": "Website is a direct publisher for SpotXChange ad content.",
"IndexExchange Direct": "Website is a direct publisher for IndexExchange ad content.",
"AppNexus Direct": "Website is a direct publisher for AppNexus ad content.",
"OpenX Direct": "Website is a direct publisher for OpenX ad content.",
"Teads Direct": "Website is a direct publisher for Teads ad content.",
"PubMatic Direct": "Website is a direct publisher for PubMatic ad content.",
"Triple Lift Direct": "Website is a direct publisher for Triple Lift ad content.",
"ContextWeb Direct": "Website is a direct publisher for ContextWeb ad content.",
"LiveIntent Direct": "Website is a direct publisher for LiveIntent ad content.",
"Burst Media": "Internet advertising network representing specialty-content web sites.",
"Criteo": "Behavioural targeting for e-commerce customers.",
"Teads": "Video advertising serving technology.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Sonobi": "Digital advertising marketplace tools.",
"Amazon Direct": "Website is a direct publisher for Amazon ad content.",
"Snap Pixel": "With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.",
"Taboola": "Personalized recommendations technology.",
"Taboola Sponsored Links": "Sponsored content widget from Taboola.",
"RUN Ads": "Global advertising technology stack.",
"TripleLift": "Native advertising system for the visual web.",
"ResponsiveAds": "Design of Premium & Flexible HTML5 Ads.",
"Prebid": "A free and open source library for publishers to quickly implement header bidding.",
"Media.net Direct": "Website is a direct publisher for Media.net ad content",
"Amazon Transparent Ad Marketplace": "Amazon header bidding system",
"Audigent": "First party data platform.",
"comScore Activation": "comScore Activation helps digital publishers build more valuable targets.",
"SmartAdServer Direct": "Website is a direct publisher for SmartAdServer ad content.",
"Trackonomics": "Data and insight into affiliate content performance.",
"Outbrain": "Outbrain provides content engagement by linking to other articles.",
"Outbrain Pixel": "Outbrain advertising pixel.",
"Criteo Direct": "Website is a direct publisher for Criteo ad content.",
"PHP Ads": "Open source ad serving software is used by more websites than any other, worldwide. Links point to its usage on [url] although this may not be correct due to vague identifiers",
"SpringServe Direct": "Website is a direct publisher for SpringServe ad content.",
"Taboola Direct": "Website is a direct publisher for Taboola ad content.",
"Admiral VRM": "Visitor relationship management system.",
"ADTECH": "ADTECH AG is a leading international digital marketing solutions company.",
"FreeWheel Reseller": "The website owner has authorized another entity to control FreeWheel ads on this site.",
"Wunderkind": "Wunderkind is a performance marketing solution that helps brands acquire and retain new customers, offering a new revenue channel.",
"Permutive": "Real time multi device personalization service.",
"Amazon APS Direct": "Amazon Publisher Services direct ad.txt content.",
"Google Inteactive Media Ads": "Displays ads in video, audio, and game content.",
"OneTag Direct": "Website is a direct publisher for OneTag ad content",
"The MediaGrid Direct": "Supply curation and management tools for programmatic media buyers and sellers. Website is a direct publisher for The MediaGrid content.",
"AmazonBot Disallow": "AmazonBot is a crawler that web content publishers can refer to for information - website has disallow rules.",
"App-Ads.txt": "The app-ads.txt meets the requirements for ads distributed through mobile app stores, connected television app stores, or other application distribution channels.",
"Adform": "Adform provide media planning, buying, optimization, and reporting for all online display advertising.",
"Parsec Media": "Attention metric network.",
"Undertone": "Helps in creating brand and advertising experiences that build equity, community and business.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"API Developer": "This website contains a link to an API or Developer page.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"GitHub": "The website mentions github.com in some form.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"X": "X is the new name for Twitter.",
"3 to 9 ccTLD Redirects": "The domain has had between 3 and 9 redirects from other ccTLDs within the same root domain name.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"OnDMARC": "Actively block phishing attacks and prevent email impersonation.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Reject": "The domain has a DMARC policy of 'Reject'. This policy tells the mail server to reject emails that fail DMARC checks, preventing them from being delivered at all.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"Amazon SSL": "Amazon supplied SSL certificate",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Ohio Region": "Amazon EC2 in Ohio Region.",
"U.S. Server Location": "The web server is located in the United States.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Varnish": "Varnish is a web accelerator / reverse proxy caching server.",
"Ubuntu": "Ubuntu is a free, Debian derived Linux-based operating system, available with both community and professional support.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Common Crawl Bot Disallow": "Block a site from being crawled by Common Crawl Crawler.",
"Anthropic Claude Bot Disallow": "Block Anthropic Claude bot.",
"AppleBot Disallow": "The website has disallow rules for Applebot.",
"Apple AI Bot Disallow": "Disallow rule for Apple AI Bot",
"ByteDance Bytespider Disallow": "Doubao potentail AI bot disallow rule.",
"Cohere AI Disallow": "Disallow rules for Cohere AI bot.",
"Diffbot Disallow": "Diffbot uses AI to extract data from websites - this website blocks it.",
"Facebook Bot Disallow": "Blocks Facebook crawling.",
"Google Bard Disallow": "The website blocks Bard AI and Vertex AI scraping requests.",
"Webz Omgili Disallow": "Webz.io disallow block for big data indexing.",
"Perplexity": "AI chatbot-powered research and conversational search engine disallow rules.",
"YOU Disallow": "Leverage a personal AI search assistant & customized recommendations bot disallow rule.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}