{
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
"Gravity Forms": "Contact Forms for WordPress.",
"iContact": "Email marketing functionality.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Font Awesome": "Iconic font and CSS toolkit.",
"WP Video Lightbox": "Embed videos on a page using lightbox overlay display.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"MailChimp for WordPress": "Sign-up forms for MailChimp powered by the WordPress plugin.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Mobile Optimized": "Microsoft invented the MobileOptimized META tag to control the layout width for mobile markup rendered in Internet Explorer Mobile.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"YouTube": "Embedded videos from YouTube.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery prettyPhoto": "prettyPhoto is a jQuery lightbox clone which supports additional meta types such as video.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Magnific Popup": "Magnific Popup is a responsive lightbox & dialog script.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Retina JS": "Retina.js is an open source script that makes it easy to serve high-resolution images to devices with retina displays.",
"Respond": "A fast & lightweight polyfill for min/max-width CSS3 Media Queries (for IE 6-8, and more)",
"prettyPhoto": "jQuery based lightbox clone.",
"England and Wales Registered Charity": "Oversee and control charities in England and Wales, guaranteeing the public's trust and support when donating to charitable causes.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"X": "X is the new name for Twitter.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Mandrill": "Mandrill is an email infrastructure service. Detailed analytics offer insight to measure email performance.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Fasthosts DNS": "DNS services from FastHosts.",
"Digital Ocean": "SSD VPS hosting environment.",
"Cloudways": "Managed cloud-hosting services for WordPress and more.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Pingback Support": "A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents."
}