{
"Rapleaf": "Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.",
"LiveRamp": "CRM Retargeting & Data Onboarding app.",
"Adobe Dynamic Tag Management": "Satellite puts an end to tag and technology management, letting marketers and analysts manage their tools. Previously known as Search Discovery Satellite now Adobe DTM.",
"Adobe Marketing Cloud": "A complete set of marketing solutions from Adobe.",
"Everest Technologies": "Performance testing and channel strategy provider for eCommerce.",
"Omniture SiteCatalyst": "Omniture SiteCatalyst provides your website with actionable, real-time intelligence regarding online strategies and marketing initiatives.",
"Adobe Launch": "Adobe Experience platform tag management system.",
"Treasure Data": "Collect, analyze, and act on your data in the cloud.",
"Benchmark": "Email marketing tool.",
"Rokt": "Referral marketing provider.",
"Branch": "Mobile deep linking system to increase engagement and retention.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"DoubleClick Floodlight": "Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.",
"Yahoo Web Analytics": "Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google DoubleClick Conversion": "DoubleClick conversion tracking from Google Global Site Tag.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Quantcast Measurement": "Provides Quantcast with tracking information about your site which anyone can access and view demographic information.",
"Yahoo Dot": "Fives advertisers a simple way to measure and improve customer engagement across campaigns.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Digital Window": "Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Trustarc Cookie Consent": "Cookie consent tool.",
"Get Hovr": "Providing relevant content in the appropriate context for an enhanced user experience.",
"Facebook Like Button": "The code to implement a Facebook Like Button on the page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Rakuten": "Shop market place system.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v2": "v2 of the Google reCAPTCHA system.",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"Global Privacy Control": "This product helps you take control of your privacy by allowing you to globally opt out of data collection and data sharing.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"GeoCoordinates Schema": "Geographic co-ordinates of an event or location.",
"Hotel Schema": "A hotel providing accommodation.",
"PostalAddress Schema": "A mailing address.",
"AggregateRating Schema": "Average rating of somethings based on aggregate of reviews.",
"BarOrPub Schema": "A bar or a pub.",
"Restaurant Schema": "A place to eat food.",
"Google Cloud Functions": "Event-driven serverless compute platform.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Yahoo Image CDN": "[url] contains links to Yahoo image CDN.",
"Vimeo CDN": "This page uses content from the Vimeo CDN.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Google Maps": "Google maps embedded into the webpage.",
"American Express": "The website accepts payments with American Express.",
"Mux": "Monitor your video streaming performance with just a few lines of code.",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"HeBS Digital": "Hotel marketing and hosting software. Including SmartCMS.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery Cookie": "A simple, lightweight jQuery plugin for reading, writing and deleting cookies.",
"jQuery 3.3.1": "jQuery version 3.3.1",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"core-js": "Modular standard library for JavaScript.",
"Galleria": "JavaScript image gallery framework.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Swiper": "Mobile Touch Slider from IDangerous.",
"Lozad.js": "Lazy loader in pure JS.",
"crypto browserify": "A port of node's crypto module to the browser.",
"Elliptic": "Fast Elliptic Curve Cryptography in plain javascript.",
"Adobe Audience Manager": "Data management platform for ads from Adobe.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"The Trade Desk Universal Pixel": "The Trade Desk Universal Pixel is a tracking tag that allows multiple processes to be managed with one pixel added to an entire website. It is a JavaScript (JS) tag that can be used to create conversion tracking tags either through the platform UI or API.",
"The Trade Desk Static Tracking Tag": "The static tracking tag is a 1x1 pixel image that is loaded from The Trade Desk tracking domain when a user visits a page. It contains IDs that identify the advertiser and the tag, and it also places a tracking cookie in the user's browser.",
"AppNexus": "Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.",
"AppNexus Segment Pixel": "An AppNexus Segment Pixel.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"DemDex": "Demdex's turn-key audience management solutions make implementing a dynamic, multi-channel data strategy cost-effective and easy. Now known as Adobe Audience Manager.",
"Snap Pixel": "With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.",
"Flashtalking": "Intelligence ad serving system.",
"Movable Ink": "Contextual email marketing platform.",
"Bidtellect": "Multi-format, Multi-device Native Platform Connecting Advertisers and Publishers to deliver ads.",
"Taboola": "Personalized recommendations technology.",
"Amazon Associates": "Launched in 1996, Associates is Amazon.com's affiliate marketing program. By linking to Amazon products and services you can add content for the sites visitors and receive up to 10% in referral fees.",
"Amazon Ad System": "This site has identifiers that shows it is using Amazon Ad System.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"DoubleClick Bid Manager": "Programmatic buying platform.",
"iSpot.tv": "Real time TV ad analytics.",
"Link Share": "Provides e-commerce referral based incentives for websites. Owned by Rakuten.",
"Rakuten Affiliate": "Affiliate network from Rakuten.",
"AWIN": "Affiliate tracking application.",
"Sojern": "Uses more than 200M traveler profiles, billions of intent data points, and a powerful platform enable us to capture, curate, and activate data to drive awareness, conversions, and loyalty.",
"Google Floodlight Counter": "The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.",
"Google Floodlight Sales": "Implementation of the Google Floodlight Sales Google Marketing Platform system.",
"Rocket Fuel": "Unlocks the power of artificial intelligence to make digital advertising better",
"Teads": "Video advertising serving technology.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"Microsoft Policies": "Link to Microsoft Privacy Policies and Terms. The website might share PII or other data with Microsoft.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"MarkMonitor DNS": "Thomson Reuters owned DNS protection system.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Virginia Region": "Amazon Hosted EC2 Instances in Virginia",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}