{
"Active Campaign": "Marketing automation, email marketing and behavioral analysis.",
"CrazyEgg": "Crazy Egg provides visualization of visits to your website.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics Classic": "Classic Google Analytics - sites that are using non-universal analytics code.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Gravity Forms": "Contact Forms for WordPress.",
"Oxygen Builder": "Visual site builder for WordPress and WooCommerce.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"WordPress Download Manager": "Files / Documents Management Plugin and Complete e-Commerce Solution for selling digital products.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"PhotoSwipe": "A responsive JavaScript image gallery.",
"The Events Calendar": "The Events Calendar is an extensible plugin that lets you easily share your events.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v3": "eCAPTCHA v3 returns a score for each request without user friction.",
"Active Campaign for Wordpress": "Add ActiveCampaign contact forms to any post, page, or sidebar.",
"Event Tickets for Wordpress": "RSVP and buy tickets to events on your Wordpress site.",
"EU VAT Registration": "This website has an EU VAT Registration listed on it.",
"United Kingdom VAT Registration": "This website has a EU VAT Registration ID based in the United Kingdom.",
"WordPress Pro Event Calendar": "Pro Event Calendar plugin adds a professional and sleek calendar to your posts or pages.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Akismet": "Comment spam prevention for blogs.",
"Akismet Non Hosted": "Akismet not on Wordpress.org hosted sites.",
"Gravatar Profiles": "Creates Gravatar Profiles on the site.",
"Calendly": "Meeting schedule setup widget.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"WooCommerce": "Transforms your WordPress website into an online store.",
"WooCommerce Add To Cart": "A WooCommerce store with an 'add to cart' button means it's more likely to be an actual eCommerce store.",
"WooCommerce Version 8.5": "WooCommerce version 8.5.*",
"WooCommerce Checkout": "A WooCommerce website that has a checkout page.",
"LocalBusiness Schema": "A physical business or branch of a company.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"GeoCoordinates Schema": "Geographic co-ordinates of an event or location.",
"OpeningHoursSpecification Schema": "Opening hours of a business.",
"PostalAddress Schema": "A mailing address.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Jetpack Site Accelerator": "Contains content that may be hosted on the WordPress Grid Hosting CDN.",
"Google Maps": "Google maps embedded into the webpage.",
"Google Maps for Work": "Google Maps for work.",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"Mark Radford Design": "Mark Radford Design is a design company that offers website design, development, SEO, branding, and graphic design services.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"WordPress 6.4": "WordPress version 6.4.*",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI Mouse": "jQuery mouse interaction library.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery BlockUI": "jQuery BlockUI Plugin lets you simulate synchronous behavior when using AJAX, without locking the browser.",
"jQuery Form": "jQuery Form Plugin allows you to easily and unobtrusively upgrade HTML forms to use AJAX.",
"Zoom jQuery": "jQuery plugin for zooming images on mouseover.",
"jQuery Countdown": "A jQuery plugin that sets a div or span to show a countdown to a given time.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"Magnific Popup": "Magnific Popup is a responsive lightbox & dialog script.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Flickity": "Touch responsive flickable carousels.",
"Fizzy UI Utils": "UI utilities & helpers",
"Swipe JS": "Swipe is a lightweight mobile slider with 1:1 touch movement.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"lodash": "Lo-dash is an alternative and a drop-in replacement for Underscore.js.",
"Mousetrap": "A simple library for handling keyboard shortcuts in Javascript.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"GitHub": "The website mentions github.com in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Choopa": "Choopa provides web hosting, dedicated and managed hosting services. Owns Vultr.",
"Vultr": "SSD VPS Cloud Servers.",
"Constant Hosting": "US based dedicated and cloud hosting services.",
"British Server Location": "The web server is located in the United Kingdom.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}