{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Oxygen Builder": "Visual site builder for WordPress and WooCommerce.",
"Cybot": "Cybot is a tool that helps website operators and marketers comply with data privacy laws in Europe and internationally through easy and automated processes.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Contact Form 7": "Specifically designed for wordpress blogs. Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Typography": "Font API program from Hoefler&Co.",
"Shield Security for Wordpress": "Security Hardening for Wordpress.",
"WPO365": "Users can sign in with their corporate or school (Azure AD / Microsoft Office 365) account to access your WordPress website.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Pexels": "Free stock photos, royalty free images & videos.",
"Cookiebot": "Cookie consent widget - now owned by Usercentrics.",
"Global Privacy Control": "This product helps you take control of your privacy by allowing you to globally opt out of data collection and data sharing.",
"Site Kit": "Google's official WordPress plugin for site insights.",
"LiteSpeed Cache": "All-in-one acceleration, caching plugin for Wordpress.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Usercentrics": "Consent based privacy button.",
"About Cookies": "Provides information for users on how to delete and control cookies.",
"Google Maps Embed": "Google Maps embedded into the website using IFRAME.",
"Fonts Plugin": "Plugin for WordPress websites that allows for the easy integration of Google Fonts for typography customization.",
"Unsplash": "Free photo service.",
"Common Crawl": "This website was found in the Common Crawl dataset. Data from this site was probably used to train AI LLMs.",
"CommonCrawl Top 100m": "This website appears in the Common Crawl Page Rank top 100m websites.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Google Maps": "Google maps embedded into the webpage.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"WordPress 6.6": "WordPress version 6.6.*",
"Just Another Wordpress Site": "This site has yet to change the default title that comes when installing Wordpress.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"Fizzy UI Utils": "UI utilities & helpers",
"core-js": "Modular standard library for JavaScript.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Flickity": "Touch responsive flickable carousels.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Google Adsense": "A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Cookie Policy": "A cookie policy is a statement that outlines all the cookies used on a website, explicitly detailing each cookie's purpose and use.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"Registered Charity in Englands and Wales": "This page mentions \"registered Charity in England and Wales\" so may be a charity.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Campaign Monitor": "Campaign Monitor sends email newsletters and helps see the results.",
"Mimecast": "Cloud services for Microsoft Exchange designed to remove risk, lower costs and help businesses make sense of their email data.",
"Elastic Email": "Elastic Email is an email delivery service for your cloud application or marketing needs.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Krystal Hosting": "UK Cloud Hosting.",
"British Server Location": "The web server is located in the United Kingdom.",
"IPv6": "The website has an IPv6 record.",
"LiteSpeed": "LiteSpeed web server is a high performance, highly scalable Apache interchangeable web server.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"BunnyCDN": "Budget CDN provider.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}