{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Klaviyo": "Customer Lifecycle Management platform for Web Apps and eCommerce.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"Microsoft Azure Monitor": "Application insights for Azure applications.",
"Microsoft Application Insights": "Gain insights through application performance management and instant analytics.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Enhanced Link Attribution": "Lets you see separate information for multiple links on a page that all have the same destination.",
"Google Analytics Classic": "Classic Google Analytics - sites that are using non-universal analytics code.",
"Google Analytics Event Tracking": "Events are user interactions with content that can be tracked independently from a web page or a screen load.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Reddit Conversion Tracking": "Conversion tracking system from Reddit.",
"Azure Monitor": "Azure Monitor helps you maximize the availability and performance of your applications and services.",
"Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
"Click4Assistance": "Live chat software from t he UK.",
"OneTrust": "Cookie compliance system.",
"Optanon": "Cookie consent transparency system from OneTrust.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v2": "v2 of the Google reCAPTCHA system.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"DocuSign": "Document signature system.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 100k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 100k.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Global Privacy Control": "This product helps you take control of your privacy by allowing you to globally opt out of data collection and data sharing.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"University or College": "A known college and/or university.",
"ASP.NET Ajax": "ASP.NET AJAX is a free framework for quickly creating a new generation of more efficient, more interactive and highly-personalized Web experiences that work across all the most popular browsers.",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"ASP.NET 4.0": "ASP.NET version 4.0.*",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"TikTok Embed": "Short form video embed.",
"Sitecore CMS": "Sitecore provides web content management (CMS) and portal software for mid-large organisations.",
"Atlassian Cloud": "Products including Jira and Confluence.",
"Ex Libris": "Cloud based solutions for higher education.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery 1.10.2": "jQuery version 1.10.2",
"jQuery 3.7.1": "jQuery version 3.7.1",
"Hover Intent": "hoverIntent is a plug-in that attempts to determine the user's intent. It works like (and was derived from) jQuery's built-in hover. However, instead of immediately calling the onMouseOver function, it waits until the user's mouse slows down enough before making the call.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted jQuery": "jQuery hosted at Google.",
"Google Hosted jQuery UI": "jQuery UI hosted at Google.",
"Typeahead.js": "typeahead.js is an autocomplete library from Twitter.",
"Twitter Platform": "The page embeds the Twitter platform in one method or another.",
"core-js": "Modular standard library for JavaScript.",
"Babel": "Babel is a JavaScript compiler.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Webpack": "webpack takes modules with dependencies and generates static assets representing those modules.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"lazySizes": "Lazy loader for images (responsive and normal), iframes and scripts, that detects any visibility changes triggered through user interaction, CSS or JavaScript without configuration.",
"GSAP": "GSAP is a suite of tools for scripted, high-performance HTML5 animations that work in all major browsers from GreenSock.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"html5shiv": "HTML5 IE enabling script shim.",
"Vue": "vue.js a JavaScript MVVM framework.",
"Moment JS": "moment.js is a date library for parsing, validating, manipulating, and formatting dates.",
"es6 promise": "A polyfill for ES6-style Promises.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Slick JS": "Fully responsive carousel library.",
"Isotope": "A jQuery plugin for magical layouts",
"Modern Slavery Statement": "Modern slavery is the exploitation of people for labor and services through force, fraud, and coercion. Large size companies are generally required by law to have a modern slavery statement.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"Cookie Policy": "A cookie policy is a statement that outlines all the cookies used on a website, explicitly detailing each cookie's purpose and use.",
"Sustainability": "Technology in balance with the environment, with consideration for all living things, while preserving resources for future generations. The website links to a sustainability page.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"GitHub": "The website mentions github.com in some form.",
"Microsoft Policies": "Link to Microsoft Privacy Policies and Terms. The website might share PII or other data with Microsoft.",
"Accessibility Link": "Home page link to an accessibility page.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Snap Pixel": "With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.",
"Google Floodlight Counter": "The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"StackAdapt": "Content advertising strategy solution.",
"StackAdapt Retageting": "Retargeting pixel from StackAdapt.",
"Google Adsense": "A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.",
"Amazon SES": "Amazon Simple Email Service (Amazon SES) is a scalable, bulk, transactional email-sending service for businesses and developers.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Barracuda Networks": "Mail hosting by security company Barracude Networks",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Reject": "The domain has a DMARC policy of 'Reject'. This policy tells the mail server to reject emails that fail DMARC checks, preventing them from being delivered at all.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"Many Subdomains": "This domain has at least 1000 subdomains that resolve to an IP address.",
"Microsoft": "This site is hosted on Microsoft infrastructure",
"Microsoft Azure": "Hosted on Microsoft Azure.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"GeoTrust SSL": "Certificate provided by GeoTrust.",
"IIS": "This website is running on a Microsoft IIS Server solution.",
"IIS 10": "Internet-based services for servers using Microsoft Windows v10.",
"Dublin Core": "The website contains dublin core meta data extensions.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}