{
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Signal": "Distributed data management platform helps share data the website creates with other platforms such as advertisers and audience analytics.",
"Active Campaign": "Marketing automation, email marketing and behavioral analysis.",
"CallTrackingMetrics": "Call Tracking & Analytics for Advertising.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Google Call Conversion Tracking": "Use phone call conversion tracking to help you see how effectively your ads lead to phone calls from your website.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Yahoo Dot": "Fives advertisers a simple way to measure and improve customer engagement across campaigns.",
"Birdeye": "Marketing based platform.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"UserWay": "Web Accessibility Widget",
"WPBakery": "WordPress Page Builder plugin.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"Active Campaign for Wordpress": "Add ActiveCampaign contact forms to any post, page, or sidebar.",
"Ditty News Ticker": "Multi function data display plugin.",
"Nectar Slide Plugin": "Slider plugin for Nectar Themes.",
"ProfilePress": "Modern membership plugin for user registration previous WP User Avatar.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"WP-Optimize": "Optimization tool for WordPress websites.",
"ColorZilla": "This product provides tools to help with the selection and manipulation of colors used in digital design and web development.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Site Kit": "Google's official WordPress plugin for site insights.",
"Quiz Maker": "Make an unlimited number of Quizzes, Exams and Tests on WordPress.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Salient": "Responsive multi-purpose WordPress theme.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"TikTok Embed": "Short form video embed.",
"CareerPlug": "Applicant tracking and development system.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Mousewheel": "Adds mouse wheel support to the web site.",
"jQuery Easing": "A jQuery extension that provides functionality to \"ease\" things onto or off of the screen.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"Hover Intent": "hoverIntent is a plug-in that attempts to determine the user's intent. It works like (and was derived from) jQuery's built-in hover. However, instead of immediately calling the onMouseOver function, it waits until the user's mouse slows down enough before making the call.",
"SuperFish Menu": "Superfish is an enhanced Suckerfish-style menu jQuery plugin that takes an existing pure CSS drop-down menus and adds much-sought-after enhancements.",
"html5shiv": "HTML5 IE enabling script shim.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Fancybox": "FancyBox is a tool for displaying images, html content and multi-media in a Mac-style \"lightbox\" that floats overtop of web page.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Swipe JS": "Swipe is a lightweight mobile slider with 1:1 touch movement.",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"Fizzy UI Utils": "UI utilities & helpers",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Nextdoor Ads": "Nextdoor is a social networking service for neighborhoods.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"Linode": "VPS hosting company specializing in Linux hosting.",
"Akamai Hosted": "Data network CDN provider.",
"U.S. Server Location": "The web server is located in the United States.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}