{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Klaviyo": "Customer Lifecycle Management platform for Web Apps and eCommerce.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Pixel for Shopify": "Facebook Pixel specifically for Shopify.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Foursixty": "Makes an Instagram feed into an eCommerce store.",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 100k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 100k.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"Australian English": "Website content is written in Australian English. Based on HTML langauge attributes on the website",
"Australian English HREF LANG": "This webpage has alternate versions available in Australian English via the use of the hreflang tag.",
"Irish English HREF LANG": "This webpage has alternate versions available in Irish English via the use of the hreflang tag.",
"New Zealand English HREF LANG": "This webpage has alternate versions available in New Zealand English via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Shopify Plus": "Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.",
"Shopify": "Hosted shopping experience with multiple themes and requires very little programming experience.",
"Shogun": "Build custom pages with a drag and drop visual editor and use tools to boost store performance.",
"Shopify Gift Cards": "This Shopify website supports the redemption of Shopify gift cards which may infer they are using Shopify Plus.",
"Shopify Conversions": "This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.",
"Shopify Australian Dollar": "Shopify website which defaults to Australian Dollar currency. Also used in Christmas Island, Cocos (Keeling) Islands, Heard Island and McDonald Islands, Kiribati, Nauru (NR), Norfolk Island (NF) and Tuvalu (TV).",
"Shipping to over 100 Countries": "Shopify store shipping to over 100 countries (but less than 200).",
"Shopify Custom Theme": "This site is using a custom Shopify Theme and not one from the Shopify Theme template library.",
"Ships to China": "Shopify store shipping to China.",
"Ships to Japan": "Shopify store shipping to Japan.",
"Shopify Account": "This Shopify site allows you to login to an existing account you may have created to continue shopping.",
"100 Shopify Products": "More than 100 products listed.",
"Shopify SMS Marketing": "SMS marketing sends messages to your phone regarding the Shopify store products.",
"Shopify Email Marketing": "Shopify store has enabled email marketing.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Ruby on Rails Token": "Ruby on Rails is an open-source web framework that is optimized for programmer happiness and sustainable productivity. Note that Ruby on Rails has two detection techniques and this is one of them.",
"ContactPoint Schema": "A contact point for a department.",
"GeoCoordinates Schema": "Geographic co-ordinates of an event or location.",
"Place Schema": "Something that has a fixed phyiscal location.",
"PostalAddress Schema": "A mailing address.",
"Perl": "Perl is a general-purpose programming language originally developed for text manipulation and now used for a wide range of tasks including system administration, web development, network programming, GUI development, and more.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"UNPKG": "unpkg is a fast, global content delivery network for everything on npm.",
"Afterpay": "Buy now pay later system from Australia. Owned by Square.",
"Visa": "The website accepts payments with Visa.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"PayPal": "The website accepts payments with PayPal.",
"MasterCard": "The website accepts payments with MasterCard.",
"American Express": "The website accepts payments with American Express.",
"Apple Pay": "The website accepts payments with Apple Pay.",
"Klarna": "Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.",
"PayPal Button": "This page contains content from PayPal which includes checkout buttons.",
"PayPal Express Checkout": "Express Checkout eliminates one of the major causes of checkout abandonment by giving buyers all the transaction details at once, including order details, shipping options, insurance choices, and tax totals.",
"zipPay": "Buy now and pay later online and in-store system from Australia. Includes zipMoney.",
"Japanese Yen": "The website uses the ¥ symbol on its website - meaning it may accept payment in this Japanese currency.",
"Stripe": "Stripe makes it easy for developers to accept credit cards on the web.",
"TikTok Embed": "Short form video embed.",
"Gorgias": "Customer support helpdesk system for eCommerce.",
"Atlassian Cloud": "Products including Jira and Confluence.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"html5shiv": "HTML5 IE enabling script shim.",
"core-js": "Modular standard library for JavaScript.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"HTML5 History API": "A standardized way to manipulate the browser history via script.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"PubSubJS": "Topic-based publish/subscribe library written in JavaScript.",
"Australian Credit Licence": "In order to engage in credit activities, one must either obtain an Australian credit licence or be exempted or authorised by a credit licensee. This website may have an Australian credit licence.",
"Shipping": "The website contains a link to a shipping page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Acknowledgement of Country": "Acknowledge of Country is a respectful recognition of the Traditional Custodians of Australian land and reconciliation of relationships between Aboriginal and Torres Strait Islander peoples and non-Indigenous people.",
"Wholesale": "The website contains a link to an \"Wholesale\" style page.",
"Sustainability": "Technology in balance with the environment, with consideration for all living things, while preserving resources for future generations. The website links to a sustainability page.",
"OAIC": "Office of the Australian Information Commissioner ensures your rights to access government information and protects personal data.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Criteo": "Behavioural targeting for e-commerce customers.",
"StackAdapt": "Content advertising strategy solution.",
"StackAdapt Retageting": "Retargeting pixel from StackAdapt.",
"TNT": "TNT Express is a Dutch owned global courier delivery services company.",
"OnDMARC": "Actively block phishing attacks and prevent email impersonation.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Shopify Hosted": "The IP of this system is on Shopify.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Canadian Server Location": "The web server is located in Canada.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Ubuntu": "Ubuntu is a free, Debian derived Linux-based operating system, available with both community and professional support.",
"IPv6": "The website has an IPv6 record.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google AdsBot Disallow": "The website has disallow rules for Google AdsBot.",
"Ahrefs Bot Disallow": "The website has disallow rules for Ahrefs Bot.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}