{
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 50m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 50 million.",
"Shutterstock": "Images on this website may have been sourced from Shutterstock.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Squarespace Add to Cart": "Squarespace website with an add to cart button.",
"LocalBusiness Schema": "A physical business or branch of a company.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Visa": "The website accepts payments with Visa.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"Flockler": "Social hub content integration system.",
"Squarespace": "Hosted CMS solution from creating and maintaining a website, blog or portfolio.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Yahoo User Interface": "The Yahoo! User Interface (YUI) Library is a set of utilities and controls, written in JavaScript, for building richly interactive web applications using techniques such as DOM scripting, DHTML and AJAX.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"YUI3": "YUI3 is Yahoo! latest JavaScript and CSS library.",
"core-js": "Modular standard library for JavaScript.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Flickity": "Touch responsive flickable carousels.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"Squarespace Hosted": "Hosted website builder with professional pre-designed templates.",
"U.S. Server Location": "The web server is located in the United States.",
"403 Error": "The website returned a 403 Forbidden error message and wasn't identified as parked at the time. This does not mean we are not able to index technologies.",
"IPv6": "The website has an IPv6 record.",
"Google AdsBot Disallow": "The website has disallow rules for Google AdsBot.",
"Google AdsBot Mobile Disallow": "The website has disallow rules for Google AdsBot Mobile.",
"Google AdsBot Mobile Apps Disallow": "The website has disallow rules for Google AdsBot Mobile Apps.",
"GPTBot Disallow": "The website has disallow rules for OpenAI GPTBot.",
"Common Crawl Bot Disallow": "Block a site from being crawled by Common Crawl Crawler.",
"Anthropic Claude Bot Disallow": "Block Anthropic Claude bot.",
"Cohere AI Disallow": "Disallow rules for Cohere AI bot.",
"Facebook Bot Disallow": "Blocks Facebook crawling.",
"Google Bard Disallow": "The website blocks Bard AI and Vertex AI scraping requests.",
"AppleBot Disallow": "The website has disallow rules for Applebot.",
"Apple AI Bot Disallow": "Disallow rule for Apple AI Bot",
"Perplexity": "AI chatbot-powered research and conversational search engine disallow rules.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}