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        "confirmedAt": 1723801854,
        "icon": "Klaviyo.svg",
        "categories": [
          {
            "id": 32,
            "slug": "marketing-automation",
            "name": "Marketing automation"
          }
        ]
      },
      {
        "slug": "jquery-cdn",
        "name": "jQuery CDN",
        "versions": [],
        "trafficRank": 21,
        "confirmedAt": 1723801854,
        "icon": "jQuery.svg",
        "categories": [
          {
            "id": 31,
            "slug": "cdn",
            "name": "CDN"
          }
        ]
      },
      {
        "slug": "google-ads",
        "name": "Google Ads",
        "versions": [],
        "trafficRank": 25,
        "confirmedAt": 1721027128,
        "icon": "Google Ads.svg",
        "categories": [
          {
            "id": 36,
            "slug": "advertising",
            "name": "Advertising"
          }
        ]
      }
    ]
  }
]

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /18603211/checkouts
Disallow: /18603211/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.gerard-bertrand.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /18603211/checkouts
Disallow: /18603211/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /18603211/checkouts
Disallow: /18603211/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.gerard-bertrand.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /18603211/checkouts
Disallow: /18603211/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.gerard-bertrand.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

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  "Klaviyo": "Customer Lifecycle Management platform for Web Apps and eCommerce.",
  "Hotjar": "A heatmap, survey, feedback and funnel application.",
  "Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
  "HubSpot Analytics": "Measure the performance of all your marketing campaigns",
  "Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
  "Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
  "Hubspot Lead Flows": "Lead flows allow you to easily create and customize engaging lead capture forms.",
  "Loyalty Lion": "Reward custom activity and gain customer insight.",
  "LaunchDarkly": "Feature flat and continuous delivery tool.",
  "Simprosys": "Simprosys Infomedia offers eCommerce data management & product listing solutions to enhance store presence. Boost marketing campaigns with optimized product data feeds.",
  "Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
  "Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
  "Google Analytics Enhanced Ecommerce": "Collect enhanced eCommerce data with Google Analytics.",
  "Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
  "Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
  "Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
  "Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
  "Facebook Pixel for Shopify": "Facebook Pixel specifically for Shopify.",
  "Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
  "PayPal Marketing Solutions": "Get powerful marketing tools designed to help increase your sale. Includes PayPal Credit, Fast Checkout and Venmo Accept options.",
  "Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
  "LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
  "Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
  "TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
  "Azure Monitor": "Azure Monitor helps you maximize the availability and performance of your applications and services.",
  "Visual Studio Tracking": "Microsoft Visual Studio based tracking services.",
  "Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
  "Octane AI": "Product recommendation quiz and zero-party data tool for brands.",
  "Oct8ne": "Interact with customers in real time to show them products and chat.",
  "Mews": "Fully cloud-based property management system.",
  "Weglot": "Translation API for websites.",
  "Shopify Inbox": "Live chat from Shopify for Shopify - also known as Shopify Ping / Shopify Chat.",
  "Bugsnag": "Bugsnag captures errors from your web and mobile applications.",
  "Slack": "Messaging app for teams that makes working together simple and efficient.",
  "Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
  "Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
  "reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
  "Google No Translate": "Prevents Google from offering to translate the web page.",
  "Google Font API": "The Google Font API helps you add web fonts to any web page.",
  "YouTube IFrame Upload": "Lets users upload videos to YouTube from any webpage.",
  "Workplace by Facebook": "Group discussion, a personalised News Feed, and voice and video calling from Facebook.",
  "Pinterest": "Content from the social image sharing website Pinterest.",
  "US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
  "Privy": "Tools to grow your email list by using website banners, popups and exit intent.",
  "CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
  "CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
  "CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
  "Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
  "Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
  "Global Privacy Control": "This product helps you take control of your privacy by allowing you to globally opt out of data collection and data sharing.",
  "Societe des Avis Garantis": "Société des avis garantis is a French SaaS solution to collect moderate and publish service and product reviews.",
  "Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
  "PhotoSwipe": "A responsive JavaScript image gallery.",
  "French": "Website content is written in French. Based on HTML langauge attributes on the website",
  "French HREF LANG": "This webpage has alternate versions available in French via the use of the hreflang tag.",
  "English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
  "Spanish HREF LANG": "This webpage has alternate versions available in Spanish via the use of the hreflang tag.",
  "German HREF LANG": "This webpage has alternate versions available in German via the use of the hreflang tag.",
  "Chinese HREF LANG": "This webpage has alternate versions available in Chinese via the use of the hreflang tag.",
  "Dutch HREF LANG": "This webpage has alternate versions available in Dutch via the use of the hreflang tag.",
  "French - Inferred": "Based on the title and description text the website content is potentially French.",
  "Shopify": "Hosted shopping experience with multiple themes and requires very little programming experience.",
  "Shogun": "Build custom pages with a drag and drop visual editor and use tools to boost store performance.",
  "Shopify Motion Theme": "Motion theme from Shopify Themes",
  "Timesact": "Automate pre-order & back-in-stock notifications on Shopify with Timesact app.",
  "Shopify Gift Cards": "This Shopify website supports the redemption of Shopify gift cards which may infer they are using Shopify Plus.",
  "Timesact Discount Pre-Order": "Pre-order and sold out function.",
  "CartBot": "Auto add product or gift with purchase to customers' cart based on your conditions (BOGO, etc.)",
  "Shopify Product Reviews": "Product reviews plugin from Shopify for Shopify sites.",
  "Shopify Euro": "Shopify website which defaults to Euro currency.",
  "Shopify Conversions": "This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.",
  "Shipping to over 50 Countries": "Shopify store shipping to over 50 countries (but less than 100).",
  "100 Shopify Products": "More than 100 products listed.",
  "Shopify Geolocation": "Language and currency recommendations plugin for Shopify. Part of Shopify Markets.",
  "Customer Privacy Banner": "Tracking consent banner for EU customers",
  "Privy for Shopify": "Free email popups with exit intent for Shopify.",
  "Shopify Account": "This Shopify site allows you to login to an existing account you may have created to continue shopping.",
  "Ships to China": "Shopify store shipping to China.",
  "Shopify SMS Marketing": "SMS marketing sends messages to your phone regarding the Shopify store products.",
  "Shopify Email Marketing": "Shopify store has enabled email marketing.",
  "Shopify US Dollar": "Shopify website which defaults to US dollar currency. USD is also used American Samoa, British Indian Ocean Territory (also GBP), British Virgin Islands, Caribbean Netherlands ad Ecuador.",
  "Scandinavian Shipping": "Shipping to all of Scandinavia - Denmark, Finland, Iceland, Norway and Sweden.",
  "Shopify Plus": "Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.",
  "PHP": "PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.",
  "Ruby on Rails": "Ruby on Rails is an open-source web framework that is optimized for programmer happiness and sustainable productivity.",
  "Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
  "Organization Schema": "Organization i.e. school, NGO, Corporation.",
  "Amazon API Gateway": "Create, publish, maintain, monitor, and secure APIs at any scale.",
  "Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
  "Apple Mobile Web App Capable": "Launches a web application for Safari on iOS in full-screen mode to look like a native application.",
  "IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
  "Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
  "Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
  "Apple Mobile Web App Status Bar Style": "Minimizes the status bar that is displayed at the top of the screen on iOS.",
  "CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
  "CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
  "BunnyCDN Header": "Verified BunnyCDN as mentioned in header request.",
  "jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
  "Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
  "GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
  "Cloudflare JS": "Loads content from Cloudflare CDN.",
  "AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
  "jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
  "Google Maps": "Google maps embedded into the webpage.",
  "Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
  "Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
  "Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
  "Visa": "The website accepts payments with Visa.",
  "MasterCard": "The website accepts payments with MasterCard.",
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  "Apple Pay": "The website accepts payments with Apple Pay.",
  "PayPal": "The website accepts payments with PayPal.",
  "PayPal Button": "This page contains content from PayPal which includes checkout buttons.",
  "PayPal Express Checkout": "Express Checkout eliminates one of the major causes of checkout abandonment by giving buyers all the transaction details at once, including order details, shipping options, insurance choices, and tax totals.",
  "Shopify Pay": "Shop Pay PCI compliant end to end payment solution from Shopify.",
  "PayPal JavaScript SDK": "PayPal JavaScript SDK system valid from 2019.",
  "YouTube": "Embedded videos from YouTube.",
  "YouTube IFrame API": "The IFrame player API lets you embed a YouTube video player on your website and control the player using JavaScript",
  "TikTok Embed": "Short form video embed.",
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  "Mews Commander": "Property Management System",
  "WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
  "Sentry": "JavaScript bug tracking software through Sentry's javascript client Raven.",
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  "jQuery Easing": "A jQuery extension that provides functionality to \"ease\" things onto or off of the screen.",
  "jQuery 1.8.3": "jQuery version 1.8.3",
  "jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
  "jQuery 1.9.1": "jQuery version 1.9.1",
  "jQuery NoConflict": "Return control of $ back to the other libraries with a call to $.noConflict().",
  "jQuery 3.6.3": "jQuery version 3.6.3",
  "jQuery 3.5.1": "jQuery version 3.5.1",
  "core-js": "Modular standard library for JavaScript.",
  "Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
  "Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
  "Fizzy UI Utils": "UI utilities & helpers",
  "Boomerang": "boomerang is a piece of javascript that you add to your web pages, where it measures the performance of your website from your end user's point of view.",
  "Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
  "Google Hosted jQuery": "jQuery hosted at Google.",
  "React": "A JavaScript library for building user interfaces from Facebook.",
  "Handlebars": "Handlebars provides the power necessary to let you build semantic templates effectively with no frustration.",
  "GlideJS": "A dependency-free JavaScript ES6 slider and carousel.",
  "Yahoo User Interface": "The Yahoo! User Interface (YUI) Library is a set of utilities and controls, written in JavaScript, for building richly interactive web applications using techniques such as DOM scripting, DHTML and AJAX.",
  "Device JS": "Device.js makes it easy to write conditional CSS _and/or_ JavaScript based on device operating system",
  "Flickity": "Touch responsive flickable carousels.",
  "Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
  "Classnames": "Javascript utility for conditionally joining classNames together.",
  "JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
  "matchMedia": "matchMedia polyfill for testing media queries in JS.",
  "Emotion": "Library designed for writing css styles with JavaScript.",
  "Preact JS": "Fast 3kB alternative to React",
  "HTML5 History API": "A standardized way to manipulate the browser history via script.",
  "Shipup": "Shipping package tracking system.",
  "DHL": "German division of Deutsche Post providing global package logistics.",
  "DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
  "Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
  "Criteo": "Behavioural targeting for e-commerce customers.",
  "Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
  "LinkedIn Ads": "LinkedIn advertising solutions.",
  "Outbrain": "Outbrain provides content engagement by linking to other articles.",
  "Outbrain Pixel": "Outbrain advertising pixel.",
  "Facebook": "The website mentions facebook.com in some form.",
  "LinkedIn": "The website mentions linkedin.com in some form.",
  "TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
  "Twitter": "The website mentions twitter.com in some form.",
  "Instagram": "The website mentions Instagram in some form.",
  "Apple App Link": "Links to an Apple App.",
  "Google Play Store Link": "Links to a Game/Movie/App/Book on the Google Play Store.",
  "YouTube Link": "This website mentions YouTube.com on it in some form or another.",
  "Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
  "Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
  "Microsoft Policies": "Link to Microsoft Privacy Policies and Terms. The website might share PII or other data with Microsoft.",
  "3 to 9 ccTLD Redirects": "The domain has had between 3 and 9 redirects from other ccTLDs within the same root domain name.",
  "OVH DNS": "DNS services provided by OVH.",
  "DNSSEC": "DNSSEC strengthens DNS authentication by using digital signatures based on public key cryptography.",
  "OVH": "Hosting solutions provider.",
  "Cloudflare Hosting": "Supercharged web hosting service.",
  "Shopify Hosted": "The IP of this system is on Shopify.",
  "Canadian Server Location": "The web server is located in Canada.",
  "SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
  "Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
  "Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
  "DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
  "DMARC Quarantine": "The domain has a DMARC policy of 'Quarantine'. This tells the receiving mail server that all emails that do not have your domain name in the “From” field (or any other set criteria) should be quarantined by default.",
  "Apple iCloud Mail": "Webmail service provided by Apple.",
  "SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
  "LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
  "HSTS": "Forces browsers to only communicate with the site using HTTPS.",
  "Apache": "Apache has been the most popular web server on the Internet since April 1996.",
  "nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
  "Envoy": "Open source edge and service proxy.",
  "IPv6": "The website has an IPv6 record.",
  "BunnyCDN": "Budget CDN provider.",
  "Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
  "Google AdsBot Disallow": "The website has disallow rules for Google AdsBot.",
  "Ahrefs Bot Disallow": "The website has disallow rules for Ahrefs Bot.",
  "Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
  "Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
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