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"Pardot": "Contains a host of products for marketing automation. Owned by Salesforce. Now known as Salesforce Marketing Cloud Account Engagement.",
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"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
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"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Hummingbird Cache": "Page speed performance tools for WordPress.",
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