{
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Lucky Orange": "Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"DoubleClick Floodlight": "Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.",
"Quantcast Measurement": "Provides Quantcast with tracking information about your site which anyone can access and view demographic information.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Trustpilot": "Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Hubspot Messages": "Messages is a live chat tool that helps sales teams connect with site visitors .",
"HubSpot Conversations": "HubSpot messaging tools and context to have personalized conversations with prospects and customers.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"Addressfinder Australia": "This is a program that helps you to find addresses in Australia and to validate them.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 10m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 10 million.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Unsplash": "Free photo service.",
"Shutterstock": "Images on this website may have been sourced from Shutterstock.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 100k": "The website appears in the Cloudflare Radar Top 100,000.",
"Ipify": "IP resolution service.",
"Australian English": "Website content is written in Australian English. Based on HTML langauge attributes on the website",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Java EE": "Java Platform, Enterprise Edition (Java EE) is the industry standard for developing portable, robust, scalable and secure server-side Java applications.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Google Maps": "Google maps embedded into the webpage.",
"Google Places Library": "Google places Library API for Google Maps",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"Amazon S3": "Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Japanese Yen": "The website uses the ¥ symbol on its website - meaning it may accept payment in this Japanese currency.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"TikTok Embed": "Short form video embed.",
"HubSpot COS": "Build a website that integrated with Hubspot marketing tools.",
"HubSpot CMS Hub": "HubSpot hosted websites built from a CMS system.",
"Atlassian Cloud": "Products including Jira and Confluence.",
"Alyka": "Alyka is an award-winning digital marketing agency that uses the latest technology to grow your business.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery 3.5.1": "jQuery version 3.5.1",
"jQuery 3.6.0": "jQuery version 3.6.0",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Handlebars": "Handlebars provides the power necessary to let you build semantic templates effectively with no frustration.",
"OWL Carousel": "Touch enabled jQuery plugin that lets you create a carousel slider.",
"OwlCarousel2": "Touch enabled jQuery plugin that lets you create a responsive carousel slider.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"The Trade Desk Universal Pixel": "The Trade Desk Universal Pixel is a tracking tag that allows multiple processes to be managed with one pixel added to an entire website. It is a JavaScript (JS) tag that can be used to create conversion tracking tags either through the platform UI or API.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Google Floodlight Counter": "The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.",
"Unified ID 2.0": "An approach to identification for advertisers, publishers, and consumers across the open internet.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Salesforce SPF": "This site uses Salesforce.com to send emails.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Quarantine": "The domain has a DMARC policy of 'Quarantine'. This tells the receiving mail server that all emails that do not have your domain name in the “From” field (or any other set criteria) should be quarantined by default.",
"IP Block Owner": "The owner of the IP block this site is hosted on is similar to the domain name of this website. Meaning the network is probably owned by the website - this is a premium network feature.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Hubspot Hosted": "Hosted at Hubspot infrastructure.",
"Australian Server Location": "The web server is located in Australia.",
"U.S. Server Location": "The web server is located in the United States.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"Apache 2.4": "Apache version 2.4.*",
"Ubuntu": "Ubuntu is a free, Debian derived Linux-based operating system, available with both community and professional support.",
"Envoy": "Open source edge and service proxy.",
"Amazon CloudFront": "Amazon CloudFront delivers your static and streaming content using a global network of edge locations.",
"AWS Cloudfront San Francisco CA Edge": "Content from this site is served from AWS CloudFront San Francisco, CA, United States. Edge locations may change frequently as we request resources globally.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}