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"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"ZoomInfo": "B2B Database provider and user analytics tracking.",
"Salesforce": "Salesforce is a leading platform for cloud based web apps.",
"Retention.com": "This product is designed to help businesses increase their revenue by reducing customer abandonment and improving customer retention.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
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"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Oxygen Builder": "Visual site builder for WordPress and WooCommerce.",
"HubSpot WordPress Plugin": "Customer interaction tracking for WordPress by HubSpot.",
"Complianz": "Privacy Suite for WordPress.",
"Zoom Video Conferencing": "Zoom Video Communications software.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
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"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
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"Google Font API": "The Google Font API helps you add web fonts to any web page.",
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"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
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"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"FAQ Schema For Pages And Posts": "Allows you to turn questions and answers on your page into a FAQ.",
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"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"UNPKG": "unpkg is a fast, global content delivery network for everything on npm.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Zoom": "Enterprise video communications platform.",
"Atlassian Cloud": "Products including Jira and Confluence.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
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"Sentry": "JavaScript bug tracking software through Sentry's javascript client Raven.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
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"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"Microsoft Policies": "Link to Microsoft Privacy Policies and Terms. The website might share PII or other data with Microsoft.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
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"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
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"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Virginia Region": "Amazon Hosted EC2 Instances in Virginia",
"Google": "Site hosted on Google infrastructure.",
"Digital Ocean": "SSD VPS hosting environment.",
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"DNS Made Easy DNS": "Downtime prevention DNS provider.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"Amazon SSL": "Amazon supplied SSL certificate",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"Apache 2.4": "Apache version 2.4.*",
"IPv6": "The website has an IPv6 record.",
"Ubuntu": "Ubuntu is a free, Debian derived Linux-based operating system, available with both community and professional support.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Amazon CloudFront": "Amazon CloudFront delivers your static and streaming content using a global network of edge locations.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
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