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"description": "<p>“How do I price my services?” 😩</p> <p>As a business coach for creative freelancers and entrepreneurs, this is one of the most common questions I receive from creatives who know they’re undercharging, but don’t know what to do about it.</p> <p>Perhaps you’ve been there too? Or maybe it’s something you’re struggling with right now.</p> <p>There’s no shame in this game. Pricing is HARD! After all:</p> <ul> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>The deliverables are often intangible.</p> </li> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>there is no universal “rate sheet” or one-size-fits-all strategy.</p> </li> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>clients rarely share their budget (so annoying!)</p> </li> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>pricing your creative value taps into your fear and self-doubt.</p> </li> </ul> <p>Given the complexities of pricing creativity, Is it any wonder that creatives tend to default to the most acceptable pricing model – an hourly rate?</p> <p>But here’s the thing with hourly pricing: there are only so many billable hours in a day, you can only raise you rate so high before pricing yourself out of projects, and hourly rates invite low-balling from clients who are seeking the cheapest fastest option (pssst, those clients are the worst!).</p> <p>What if it could be different? Imagine:</p> <ul> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>Feeling confident sharing your rates (and ready to back them up if needed)</p> </li> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>Being able to forecast how much you’re going to earn, months in advance</p> </li> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>Work with clients who treat you like a creative partner, not a pair of hands/order taker</p> </li> </ul> <p>If this all sounds great, but you have no idea where to start, this workshop is for you! Join, business coach ADHD coach, Justine Clay for interactive, eye-opening and actionable webinar, that focuses on what you need to know, communicate, and do before you quote a price.</p> <p dir='ltr'>In this workshop, Justine will share 3 ways you can lay the foundation for value based pricing, including:</p> <ul> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>Identify the problem your ideal client wants to solve</p> </li> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>Create a core offer</p> </li> <li dir='ltr' aria-level='1'> <p dir='ltr' role='presentation'>Craft a client-centered message that lands</p> </li> </ul> <p dir='ltr'>This will be part mind map and part collaborative brainstorming. Feel free to set yourself up with all the tea/coffee, paper/markers, and chocolate you need to fuel your inspiration and idea generation.</p> <p dir='ltr'>If you’re ready to transform an overwhelming amount of ideas into an actionable, flexible plan, sign up for this interactive workshop and let’s do this!</p> <hr /> <p><strong>Presenter:<br /> Justine Clay<br /> </strong></p> <p dir='ltr'><a href='http://www.justineclay.com/'>Justine Clay</a> is a business coach for creative entrepreneurs and freelancers and life coach for folks with ADHD.. Using her actionable Profitable by Design framework, Justine helps creative professionals, and business owners of all stripes identify and articulate their unique value, position themselves to high-quality, well-paying clients, and build a fulfilling, efficient and profitable creative business. Sign up for Justine’s free guide: <a href='http://justineclay.com/subscribe'>How to Find High-Quality Clients and Get Paid What You’re Worth</a> and start making monumental changes in your creative business or career today.</p> "
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