{
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Lead Flows": "Lead flows allow you to easily create and customize engaging lead capture forms.",
"Apollo IO": "Apollo's platform offers sales intelligence and engagement tools to connect with over 275 million contacts at 73 million companies for better sales outcomes.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Fastly": "Real-time Analytics and CDN platform. Analyze your web and server traffic patterns in real-time.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Graphics Flow": "GraphicsFlow is an online tool for print shops to create and approve customer artwork. It is designed for print, promo, and decorated apparel businesses, streamlining graphics productivity.",
"1Password": "1Password is a top-rated password manager for personal and business use. Protect sensitive information, prevent data breaches, secure apps, and autofill passwords easily.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"GTM4WP": "Google Tag Manager for WordPress Plugin",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"DuracellTomi Google Tag Manager for WordPress": "This plugin places the GTM container code snippets onto your wordpress website so that you do not need to add this manually.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Twemoji": "Twitter Emoji for Everyone",
"Font Awesome": "Iconic font and CSS toolkit.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Ahrefs Site Verification": "Verifying ownership of your project or website on AHREFs.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 10m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 10 million.",
"CrUX Top 50m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 50 million.",
"About Cookies": "Provides information for users on how to delete and control cookies.",
"Network Advertising Initiative": "NAI is a network advertising initiative that provides services, tools and resources to help businesses manage their online advertising",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"UNPKG": "unpkg is a fast, global content delivery network for everything on npm.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"WordPress 6.6": "WordPress version 6.6.*",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"Popper.js": "A library to manage your pop ups.",
"Slick JS": "Fully responsive carousel library.",
"Remodal": "Customizable modal window plugin.",
"AOS": "Animate on scroll library.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"SaaS Pricing in Dollars": "The website has a plans and pricing page that has currency payments in dollars. These might be USD, AUD, CAD, SGD or other countries that support $.",
"SaaS Pricing Above $50 Per Month": "The website has a plans and pricing page that has currency totals that allow us to believe it is offering plans and pricing for a product that on average costs above $50 per month.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Zendesk Link": "Customer Service Platform",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"X": "X is the new name for Twitter.",
"All About Cookies": "All About Cookies provides simple guides for safe online browsing, explaining cookies, their function, and online privacy concerns through research and testing.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"FlyWheel": "Managed WordPress hosting system.",
"Fastly Hosted": "Hosted at Fastly",
"Fastly Load Balancer": "Hosted on Fastly's Load Balancing system.",
"U.S. Server Location": "The web server is located in the United States.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"IIS": "This website is running on a Microsoft IIS Server solution.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}