{
"Omniture SiteCatalyst": "Omniture SiteCatalyst provides your website with actionable, real-time intelligence regarding online strategies and marketing initiatives.",
"Omniture Adobe Test and Target": "Test&Target - Adobe Target Advanced, gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers-yielding greater conversion.",
"Adobe Target Standard": "Digital marketing and A/B testing product from Adobe and a part of the Adobe Marketing Cloud.",
"Adobe Target v2.x": "v2.x of Adobe Test and Target code.",
"Rapleaf": "Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.",
"Adobe Marketing Cloud": "A complete set of marketing solutions from Adobe.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Salesforce Audience Studio": "Captures, connects and monetize consumer data - previous Salesforce DMP and Krux Digital",
"Ambassador": "Referral marketing software.",
"Dynatrace": "Dynatrace provides software intelligence for enterprise cloud ecosystems. Dynatrace is an AI-powered, full stack and automated monitoring and analytics solution that provides insights into users, transactions, applications, and hybrid multi-cloud environments.",
"Dynatrace RUM": "Real time user monitoring system from Dynatrace.",
"Adobe Dynamic Tag Management": "Satellite puts an end to tag and technology management, letting marketers and analysts manage their tools. Previously known as Search Discovery Satellite now Adobe DTM.",
"Adobe Analytics": "Marketing analytics platform from Adobe.",
"Ruxit": "Application performance monitoring software, how owned by Dynatrace.",
"Adobe Launch": "Adobe Experience platform tag management system.",
"TVSquared": "Real-time TV attribution platform in the industry.",
"Content Square": "Contentsquare provides digital experience insights platform that tries to help businesses understand how and why users are interacting with their app, mobile and web sites.",
"Dynatrace OneAgent": "Dynatrace OneAgent identifies the processes running on a host and activates the necessary instrumentation for your technology stack. It also injects tags into web application pages. New components are instrumented as they are detected.",
"Adobe Experience Platform Launch": "Tag management system from Adobe.",
"Salesforce": "Salesforce is a leading platform for cloud based web apps.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics Classic": "Classic Google Analytics - sites that are using non-universal analytics code.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"DoubleClick Floodlight": "Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.",
"Quantcast Measurement": "Provides Quantcast with tracking information about your site which anyone can access and view demographic information.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google DoubleClick Conversion": "DoubleClick conversion tracking from Google Global Site Tag.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"Yahoo Dot": "Fives advertisers a simple way to measure and improve customer engagement across campaigns.",
"Yahoo Web Analytics": "Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Reddit Conversion Tracking": "Conversion tracking system from Reddit.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"eGain": "Customer engagement platform for multi channel customers.",
"Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
"Tealium": "Tealium is a tag management system that helps organizations manage any combination of web analytics and digital marketing tags.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 200k": "The website appears in the Cloudflare Radar Top 200,000.",
"YouTube IFrame Upload": "Lets users upload videos to YouTube from any webpage.",
"Spanish HREF LANG": "This webpage has alternate versions available in Spanish via the use of the hreflang tag.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Pusher": "Pusher is a realtime service that complements your existing server architecture.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Java EE": "Java Platform, Enterprise Edition (Java EE) is the industry standard for developing portable, robust, scalable and secure server-side Java applications.",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"Yahoo Image CDN": "[url] contains links to Yahoo image CDN.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"Amazon S3": "Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Mobile Optimized": "Microsoft invented the MobileOptimized META tag to control the layout width for mobile markup rendered in Internet Explorer Mobile.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Braintree": "Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.",
"Stripe": "Stripe makes it easy for developers to accept credit cards on the web.",
"TikTok Embed": "Short form video embed.",
"YouTube IFrame API": "The IFrame player API lets you embed a YouTube video player on your website and control the player using JavaScript",
"Adobe Experience Manager": "Content management solution for building websites, mobile apps and forms.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Validate": "JQuery Form Validation Plugin.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery Migrate": "APIs and features removed from jQuery core",
"jQuery 3.5.1": "jQuery version 3.5.1",
"jQuery Validation Engine": "jQuery validation engine is a Javascript plugin aimed at the validation of form fields in the browser.",
"jQuery 3.6.0": "jQuery version 3.6.0",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Twitter Platform": "The page embeds the Twitter platform in one method or another.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"core-js": "Modular standard library for JavaScript.",
"Webpack": "webpack takes modules with dependencies and generates static assets representing those modules.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"WebAuthn": "WebAuthn API enables web applications to create and use strong, public key-based credentials for authenticating users. Google and Apple use WebAuthn to support Passkeys.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Handlebars": "Handlebars provides the power necessary to let you build semantic templates effectively with no frustration.",
"Moment JS": "moment.js is a date library for parsing, validating, manipulating, and formatting dates.",
"Vue": "vue.js a JavaScript MVVM framework.",
"Adobe Audience Manager": "Data management platform for ads from Adobe.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Turn": "Provides performance-based CPA, CPC, and CPM pricing, automatic and blended targeting, plus market quality control through Smart Marketing technology. Now known as Amobee.",
"Simpli.fi": "Search retargeting solution.",
"DemDex": "Demdex's turn-key audience management solutions make implementing a dynamic, multi-channel data strategy cost-effective and easy. Now known as Adobe Audience Manager.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"The Trade Desk Universal Pixel": "The Trade Desk Universal Pixel is a tracking tag that allows multiple processes to be managed with one pixel added to an entire website. It is a JavaScript (JS) tag that can be used to create conversion tracking tags either through the platform UI or API.",
"The Trade Desk Static Tracking Tag": "The static tracking tag is a 1x1 pixel image that is loaded from The Trade Desk tracking domain when a user visits a page. It contains IDs that identify the advertiser and the tag, and it also places a tracking cookie in the user's browser.",
"Amazon Ad System": "This site has identifiers that shows it is using Amazon Ad System.",
"SiteScout": "Self serve advertising platform from Centro.",
"Tapad": "Allows advertisers to engage the same consumer with consistent ads across multiple platforms.",
"Amazon Associates": "Launched in 1996, Associates is Amazon.com's affiliate marketing program. By linking to Amazon products and services you can add content for the sites visitors and receive up to 10% in referral fees.",
"Nativo": "PostRelease is a new way to advertise in online forums and influence word-of-mouth.",
"Centro": "Media Logistics and advertising distribution systems.",
"AcuityAds": "Buying and selling of online advertising.",
"Adelphic": "Mobile DSP platform.",
"inPowered": "Content amplification platform.",
"Basis": "Digital advertising platform that helps businesses manage their online advertising campaigns.",
"Bidtellect": "Multi-format, Multi-device Native Platform Connecting Advertisers and Publishers to deliver ads.",
"Reddit Ads": "Ads from social network Reddit.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Sustainability": "Technology in balance with the environment, with consideration for all living things, while preserving resources for future generations. The website links to a sustainability page.",
"Google Play Store Link": "Links to a Game/Movie/App/Book on the Google Play Store.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"GitHub": "The website mentions github.com in some form.",
"Apple App Link": "Links to an Apple App.",
"X": "X is the new name for Twitter.",
"Aristotle": "Providing technology, data, and strategy for your campaign and public affairs needs.",
"Dmarcian": "DMARC SaaS platform for compliance.",
"Amazon SES": "Amazon Simple Email Service (Amazon SES) is a scalable, bulk, transactional email-sending service for businesses and developers.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Thawte SSL": "Certificated provided by Thawte.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"HSTS IncludeSubdomains PreLoad": "This website includes instructions for HSTS loading that would allow it to be submitted to the HSTS preload list.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"U.S. Server Location": "The web server is located in the United States.",
"F5": "F5 provides secure and efficient application services for any environment and device.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"Apache 2.4": "Apache version 2.4.*",
"Ubuntu": "Ubuntu is a free, Debian derived Linux-based operating system, available with both community and professional support.",
"Amazon CloudFront": "Amazon CloudFront delivers your static and streaming content using a global network of edge locations.",
"AWS Cloudfront Ashburn VA Edge": "Content from this site is served from AWS CloudFront Ashburn, VA, United States. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Frankfurt Edge": "Content from this site is served from AWS CloudFront Frankfurt, Germany. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Tel Aviv Edge": "Content from this site is served from AWS CloudFront Tel Aviv, Israel. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront London Edge": "Content from this site is served from AWS CloudFront London, United Kingdom. Edge locations may change frequently as we request resources globally.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}