{
"Pardot": "Contains a host of products for marketing automation. Owned by Salesforce. Now known as Salesforce Marketing Cloud Account Engagement.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Active Campaign": "Marketing automation, email marketing and behavioral analysis.",
"Microsoft Application Insights": "Gain insights through application performance management and instant analytics.",
"Segment": "Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Claritas": "Custom audience segments & consumer insights for over 120 million households",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"LogMeIn": "Access and manage computers remotely and provider support.",
"Formstack": "Premium online form building service.",
"FLIP HTML5": "FLIP HTML5 is a Interactive html5 digital publishing platform.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"Cookie Consent by Osano": "Popular solution for the EU cookie law. Previously Insites Cookie Consent and Silktide Cookie Consent.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Facebook Login": "A way for users to log into your app using Facebook.",
"ManyChat": "Facebook bot to engage audience.",
"Facebook Customer Chat SDK": "Facebook customer chat SDK.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Calendly": "Meeting schedule setup widget.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"ASP.NET Core": "Framework for building ASP.NET Core applications.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Next.js": "React.js framework for static site generator apps. Owned by Vercel.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Azure Edge": "Content delivered via Azure Edge Network",
"Microsoft Azure CDN": "Content delivery network services from Microsoft Azure.",
"Microsoft Azure Blob Storage": "Windows Azure Blob storage is a service for storing large amounts of unstructured data that can be accessed from anywhere in the world via HTTP or HTTPS.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"Google Maps": "Google maps embedded into the webpage.",
"Google Places Library": "Google places Library API for Google Maps",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"TikTok Embed": "Short form video embed.",
"YouTube": "Embedded videos from YouTube.",
"Sanity": "Headless collaborative CMS.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Masonry": "Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.",
"jQuery Validate": "JQuery Form Validation Plugin.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"Magnific Popup": "Magnific Popup is a responsive lightbox & dialog script.",
"Headroom.js": "Hide your header until you need it.",
"core-js": "Modular standard library for JavaScript.",
"Slick JS": "Fully responsive carousel library.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Moment JS": "moment.js is a date library for parsing, validating, manipulating, and formatting dates.",
"lodash": "Lo-dash is an alternative and a drop-in replacement for Underscore.js.",
"matchMedia": "matchMedia polyfill for testing media queries in JS.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"AdRoll": "AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.",
"Artsai": "Previously AdXcel - Dynamic Creative Optimization platform.",
"Simpli.fi": "Search retargeting solution.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Yelp Business Profile": "This page links to a Yelp Business Profile.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Instagram": "The website mentions Instagram in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Salesforce SPF": "This site uses Salesforce.com to send emails.",
"Greenhouse MX": "Recruiting optimization system.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"Vercel": "Serverless hosting platform. Previously known as ZEIT.",
"Microsoft": "This site is hosted on Microsoft infrastructure",
"Microsoft Azure": "Hosted on Microsoft Azure.",
"Microsoft Azure US South Region": "Microsoft Azure US South Region Hosted Instances",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"U.S. Server Location": "The web server is located in the United States.",
"Cogeco Peer 1": "Managed hosting, cloud hosting and datacenters since 1999.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Kestrel": "Kestrel is a cross-platform web server for ASP.NET Core.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}