{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Optimizely": "Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"CrazyEgg": "Crazy Egg provides visualization of visits to your website.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Trustpilot": "Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Call Conversion Tracking": "Use phone call conversion tracking to help you see how effectively your ads lead to phone calls from your website.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Gravity Forms": "Contact Forms for WordPress.",
"Financial Conduct Authority": "The FCA is the regulator for financial services firms in the UK, overseeing 50,000 firms and markets, and supervising 48,000 firms in terms of prudential matters.",
"ThemeFusion": "Visual drag and drop plugin for Avada.",
"MonsterInsights": "Connect your WordPress site with Google Analytics.",
"Stream": "Stream tracks logged-in user activity so you can monitor every change made on your WordPress site in beautifully organized detail.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Twemoji": "Twitter Emoji for Everyone",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"PhotoSwipe": "A responsive JavaScript image gallery.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Slider Revolution": "A response sliding image plugin.",
"GTM4WP": "Google Tag Manager for WordPress Plugin",
"DuracellTomi Google Tag Manager for WordPress": "This plugin places the GTM container code snippets onto your wordpress website so that you do not need to add this manually.",
"Photoswipe Masonry Gallery": "Image gallery system for WordPress.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 10m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 10 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"If Menu": "Visibility control for menu items display.",
"Elementor": "Page builder for WordPress",
"Elementor Pro": "Pro version of the Elementor page builder.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Avada": "A responsive multi-purpose theme including Fusion Core.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Indigo Tree Digital": "Website design agency based in Berkhamsted, Hertfordshire",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Masonry": "Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"html5shiv": "HTML5 IE enabling script shim.",
"Swipe JS": "Swipe is a lightweight mobile slider with 1:1 touch movement.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"Packery": "Packery is a JavaScript layout library that uses a bin-packing algorithm.",
"Fizzy UI Utils": "UI utilities & helpers",
"GSAP": "GSAP is a suite of tools for scripted, high-performance HTML5 animations that work in all major browsers from GreenSock.",
"core-js": "Modular standard library for JavaScript.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"X": "X is the new name for Twitter.",
"Mimecast": "Cloud services for Microsoft Exchange designed to remove risk, lower costs and help businesses make sense of their email data.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Barracuda Networks": "Mail hosting by security company Barracude Networks",
"WP Engine": "WP Engine provides WordPress hosting for demanding business owners and bloggers.",
"Google": "Site hosted on Google infrastructure.",
"Google Cloud": "Website hosted on Google Cloud Platform - includes Google Compute Engine.",
"British Server Location": "The web server is located in the United Kingdom.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"gandi.net DNS": "DNS services provided by gandi.net.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}