{
"Klaviyo": "Customer Lifecycle Management platform for Web Apps and eCommerce.",
"Klaviyo Learnq": "Legacy JavaScript API from Klaviyo.",
"CartKit": "Cart abandonment recovery system for Shopify.",
"Loop Returns": "Retain customers and revenue with this returns and exchanges app.",
"Postie": "Mail into a data-driven performance marketing channel.",
"Visual Website Optimizer": "VWO provides A/B, split and multivariate testing software.",
"Dynamic Yield": "Automated conversion optimization and content personalization.",
"Findify": "Add real time personalized search, recommendations and collections to online store.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Pixel for Shopify": "Facebook Pixel specifically for Shopify.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"DoubleClick Floodlight": "Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.",
"Snowplow": "Open source analytics that you store yourself.",
"Okendo": "Customer reviews for eCommerce sites.",
"Algolia": "Algolia's Search API makes it possible to deliver a search experience in your apps & websites.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"OneTrust": "Cookie compliance system.",
"Optanon": "Cookie consent transparency system from OneTrust.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Cloudflare Radar Top 200k": "The website appears in the Cloudflare Radar Top 200,000.",
"Network Advertising Initiative": "NAI is a network advertising initiative that provides services, tools and resources to help businesses manage their online advertising",
"AdChoices in Canada": "AdChoices Canada provides information about digital advertising technologies, allowing users to make informed decisions about their online experiences.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Shopify": "Hosted shopping experience with multiple themes and requires very little programming experience.",
"Shopify Markets Pro": "Shopify Markets Pro simplifies the process of selling in international markets, providing services to help with local regulations, taxes, duties, international shipping, and localization.",
"Shopify Gift Cards": "This Shopify website supports the redemption of Shopify gift cards which may infer they are using Shopify Plus.",
"Shopify Conversions": "This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.",
"Shopify US Dollar": "Shopify website which defaults to US dollar currency. USD is also used American Samoa, British Indian Ocean Territory (also GBP), British Virgin Islands, Caribbean Netherlands ad Ecuador.",
"Shopify Custom Theme": "This site is using a custom Shopify Theme and not one from the Shopify Theme template library.",
"Scandinavian Shipping": "Shipping to all of Scandinavia - Denmark, Finland, Iceland, Norway and Sweden.",
"Ships to China": "Shopify store shipping to China.",
"Ships to Japan": "Shopify store shipping to Japan.",
"Shopify Account": "This Shopify site allows you to login to an existing account you may have created to continue shopping.",
"Shopify Geolocation": "Language and currency recommendations plugin for Shopify. Part of Shopify Markets.",
"USA and Canada Shipping": "Shipping options for USA and Canada only.",
"Shopify SMS Marketing": "SMS marketing sends messages to your phone regarding the Shopify store products.",
"Shopify Email Marketing": "Shopify store has enabled email marketing.",
"Postscript": "SMS and MMS marketing for Shopify.",
"500 Shopify Products": "More than 500 products listed.",
"Shipping to over 100 Countries": "Shopify store shipping to over 100 countries (but less than 200).",
"Shopify Euro": "Shopify website which defaults to Euro currency.",
"Shopify Australian Dollar": "Shopify website which defaults to Australian Dollar currency. Also used in Christmas Island, Cocos (Keeling) Islands, Heard Island and McDonald Islands, Kiribati, Nauru (NR), Norfolk Island (NF) and Tuvalu (TV).",
"Shopify Canadian Dollar": "Shopify website which defaults to Canadian Dollar currency.",
"Shopify Indian Rupee": "Shopify websites which defaults to Shopify Indian Rupee currency.",
"Shopify Israeli New Shekel": "Shopify websites which defaults to Shopify Israeli New Shekel currency.",
"Shopify Plus": "Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Facebook CDN": "This page has content that links to the Facebook content delivery network.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"UNPKG": "unpkg is a fast, global content delivery network for everything on npm.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Shopify Pay": "Shop Pay PCI compliant end to end payment solution from Shopify.",
"Shop Pay Installments": "Pay in installments with Shop Pay.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"PayPal": "The website accepts payments with PayPal.",
"Visa": "The website accepts payments with Visa.",
"MasterCard": "The website accepts payments with MasterCard.",
"American Express": "The website accepts payments with American Express.",
"Google Pay": "Google Pay API for easy payments.",
"Apple Pay": "The website accepts payments with Apple Pay.",
"PayPal Button": "This page contains content from PayPal which includes checkout buttons.",
"PayPal Express Checkout": "Express Checkout eliminates one of the major causes of checkout abandonment by giving buyers all the transaction details at once, including order details, shipping options, insurance choices, and tax totals.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Facebook Pay": "Way to pay on the apps you already use (Facebook, Instragram, Messenger and WhatsApp).",
"Japanese Yen": "The website uses the ¥ symbol on its website - meaning it may accept payment in this Japanese currency.",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"TikTok Embed": "Short form video embed.",
"Greenhouse": "Talent based recruitment software.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"core-js": "Modular standard library for JavaScript.",
"HTML5 History API": "A standardized way to manipulate the browser history via script.",
"lazySizes": "Lazy loader for images (responsive and normal), iframes and scripts, that detects any visibility changes triggered through user interaction, CSS or JavaScript without configuration.",
"Boomerang": "boomerang is a piece of javascript that you add to your web pages, where it measures the performance of your website from your end user's point of view.",
"Mustache": "Logic-less Templates.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"es-module-shims": "Polyfills import maps and other ES Modules features on top of the baseline native ESM support in browsers.",
"Vue": "vue.js a JavaScript MVVM framework.",
"vuex": "State management for Vue.js",
"Vue Instantiated": "VueJS instantiated - we found Vue \"loaded\" into memory on this page.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"PepperJam Network": "Affiliate marketing network, owned by GSI Commerce.",
"Triple Whale": "Sales and Ad management system.",
"Google Floodlight Counter": "The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.",
"Google Floodlight Sales": "Implementation of the Google Floodlight Sales Google Marketing Platform system.",
"GumGum": "GumGum is an analytics and monetization platform for content online.",
"Aggregate Knowledge": "Data management solution that combines both media and audience data. Now owned by Transunion.",
"Neustar AdAdvisor": "Neustar AdAdvisor provides data to online marketers and websites to help them improve their ability to deliver content and advertising to consumers.",
"Pepperjam": "Pepperjam is an affiliate marketing solutions provider that helps marketers grow their business by offering an alternative to their primary sales and marketing channels.",
"Spotify Advertising": "Measure conversion events that matter across Spotify and non-Spotify campaigns.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Shipping": "The website contains a link to a shipping page.",
"Twitter": "The website mentions twitter.com in some form.",
"Facebook": "The website mentions facebook.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"EDAA": "Manage your online advertising preferences with EDAA's Your Online Choices tool. Customize your ad settings and opt out of targeted ads for a better online experience.",
"Californians for Consumer Privacy": "Californians for Consumer Privacy authored and sponsored Proposition 24 - the California Privacy Rights Act of 2020.",
"UPS": "US based package delivery company.",
"Mailgun": "Mailgun is a set of APIs that allow you to send, receive, track and store email effortlessly.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"GoDaddy Email": "GoDaddy email provides a personalized address but protection against viruses and spam and includes tools like Calendar.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"3 to 9 ccTLD Redirects": "The domain has had between 3 and 9 redirects from other ccTLDs within the same root domain name.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Shopify Hosted": "The IP of this system is on Shopify.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Canadian Server Location": "The web server is located in Canada.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"IPv6": "The website has an IPv6 record.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google AdsBot Disallow": "The website has disallow rules for Google AdsBot.",
"Ahrefs Bot Disallow": "The website has disallow rules for Ahrefs Bot.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}