{
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"BrightInfo": "BrightInfo discovers anonymous visitor’s intent in real-time and dynamically offers your most relevant content.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"AppointmentPlus": "Online appointment scheduling software.",
"Hubspot Messages": "Messages is a live chat tool that helps sales teams connect with site visitors .",
"HubSpot WordPress Plugin": "Customer interaction tracking for WordPress by HubSpot.",
"HubSpot Conversations": "HubSpot messaging tools and context to have personalized conversations with prospects and customers.",
"WPBakery": "WordPress Page Builder plugin.",
"ThemeFusion": "Visual drag and drop plugin for Avada.",
"FormAssembly": "Designer web forms and data collection service.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Font Awesome": "Iconic font and CSS toolkit.",
"W3 Total Cache": "The fastest and most complete WordPress performance optimization plugin.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Instagram Feed for WordPress": "Display Instagram photos from any non-private Instagram accounts.",
"Instagram Feed Pro": "Add customizable and responsive Instagram feeds to your website.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"Snazzy Maps": "Free Styles for Google Maps Wordpress plugin.",
"WP Google Maps": "Allows you create custom Google maps in Wordpress",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Site Kit": "Google's official WordPress plugin for site insights.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Lorem Ipsum": "This website contains the phrase 'lorem ipsum' or 'tempora voluptas' which means it may have placeholder text.",
"Pinterest Domain Verify": "A verified website linked to a Pinterest user profile.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Avada": "A responsive multi-purpose theme including Fusion Core.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Facebook CDN": "This page has content that links to the Facebook content delivery network.",
"Azure Edge": "Content delivered via Azure Edge Network",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Cloudflare Challenge": "The website challenges the user to identify themselves as a human being.",
"Cloudflare Automatic Challenge": "The website automatically redirects the user if it was detected not to be a bot.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Viddler": "The website contains embedder videos from viddler. Upload, Enhance, Share Video 100% Free",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"Dash.js": "A reference client implementation for the playback of MPEG DASH via JavaScript.",
"jPlayer": "jPlayer allows you to embed cross platform audio and video into your web pages.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"WordPress 6.2": "WordPress version 6.2.*",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Masonry": "Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.",
"jQuery 1.7.1": "jQuery version 1.7.1",
"jQuery 3.7.1": "jQuery version 3.7.1",
"html5shiv": "HTML5 IE enabling script shim.",
"FitVids.JS": "A lightweight, easy-to-use jQuery plugin for fluid width video embeds.",
"Backbone.js": "Backbone supplies structure to JavaScript-heavy applications.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"Packery": "Packery is a JavaScript layout library that uses a bin-packing algorithm.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Slick JS": "Fully responsive carousel library.",
"core-js": "Modular standard library for JavaScript.",
"Underscore.js": "Underscore is a utility-belt library for JavaScript that provides functional programming support.",
"RequireJS": "RequireJS is a JavaScript file and module loader.",
"Screenfull.js": "Simple wrapper for cross-browser usage of the JavaScript Fullscreen API.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"HTML5 History API": "A standardized way to manipulate the browser history via script.",
"lazySizes": "Lazy loader for images (responsive and normal), iframes and scripts, that detects any visibility changes triggered through user interaction, CSS or JavaScript without configuration.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"matchMedia": "matchMedia polyfill for testing media queries in JS.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"SaaS Pricing in Dollars": "The website has a plans and pricing page that has currency payments in dollars. These might be USD, AUD, CAD, SGD or other countries that support $.",
"SaaS Pricing Above $5000 Per Month": "The website has a plans and pricing page that has currency totals that allow us to believe it is offering plans and pricing for a product that on average costs above $5000 per month.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"OVH": "Hosting solutions provider.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"IPv6": "The website has an IPv6 record.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Live Writer Support": "Windows Live Writer Tagging Support Schema",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}