{
"Pardot": "Contains a host of products for marketing automation. Owned by Salesforce. Now known as Salesforce Marketing Cloud Account Engagement.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Lead Forensics": "Visibility of which companies have visited your site, when they visited, what they searched on and the pages they viewed.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"accessiBe": "Website accessibility monitoring and auditing platform.",
"CrazyEgg": "Crazy Egg provides visualization of visits to your website.",
"Smartlook": "Records screens of real users on your website.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"HubSpot WordPress Plugin": "Customer interaction tracking for WordPress by HubSpot.",
"Stream": "Stream tracks logged-in user activity so you can monitor every change made on your WordPress site in beautifully organized detail.",
"Authorize.net": "The Authorize.Net Payment Gateway can help you accept credit card and electronic check payments quickly and affordably.",
"WP Rocket": "Cache plugin for WordPress from France.",
"Max Mega Menu Pro": "Easy to use WordPress mega menu plugin.",
"WPBakery": "WordPress Page Builder plugin.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Cookiebot": "Cookie consent widget - now owned by Usercentrics.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Font Awesome": "Iconic font and CSS toolkit.",
"YouTube IFrame Upload": "Lets users upload videos to YouTube from any webpage.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Max Mega Menu": "A mega menu plugin for Wordpress.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 50m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 50 million.",
"CrUX Top 10m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 10 million.",
"Global Privacy Control": "This product helps you take control of your privacy by allowing you to globally opt out of data collection and data sharing.",
"Site Kit": "Google's official WordPress plugin for site insights.",
"Better Click To Tweet": "Adds click to tweet boxes into your posts.",
"CoBlocks": "Suite of page builder WordPress blocks for Gutenberg.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"WooCommerce Checkout": "A WooCommerce website that has a checkout page.",
"Skyverge Checkout": "Woocommerce checkout options add on.",
"WooCommerce": "Transforms your WordPress website into an online store.",
"WooCommerce Waitlist": "Back-in-stock notifications for WooCommerce.",
"WooCommerce Table Rate Shipping": "Define multiple shipping rates based on location.",
"WooCommerce Add To Cart": "A WooCommerce store with an 'add to cart' button means it's more likely to be an actual eCommerce store.",
"Sucuri Cloudproxy": "Sucuri Firewall (cloudproxy) is a Cloud-based WAF and Intrusion Prevention System for web sites",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Salient": "Responsive multi-purpose WordPress theme.",
"LottieFiles": "Open source animation file format providing lightweight, scalable animations .",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"OSS CDN": "Open Source Software CDN from MaxCDN.",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"GoDaddy CDN": "This site has content that links to GoDaddy CDN.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Japanese Yen": "The website uses the ¥ symbol on its website - meaning it may accept payment in this Japanese currency.",
"Wistia": "Wistia is a video marketing, sales, and collaboration application.",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"YouTube IFrame API": "The IFrame player API lets you embed a YouTube video player on your website and control the player using JavaScript",
"Unbounce": "Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jquery.payment": "A general purpose library for building credit card forms, validating inputs and formatting numbers from Stripe.",
"jQuery BlockUI": "jQuery BlockUI Plugin lets you simulate synchronous behavior when using AJAX, without locking the browser.",
"jQuery Payment": "General purpose library for building credit card forms.",
"jQuery Easing": "A jQuery extension that provides functionality to \"ease\" things onto or off of the screen.",
"jQuery Mousewheel": "Adds mouse wheel support to the web site.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"Popper.js": "A library to manage your pop ups.",
"Respond": "A fast & lightweight polyfill for min/max-width CSS3 Media Queries (for IE 6-8, and more)",
"HTML5 History API": "A standardized way to manipulate the browser history via script.",
"Hover Intent": "hoverIntent is a plug-in that attempts to determine the user's intent. It works like (and was derived from) jQuery's built-in hover. However, instead of immediately calling the onMouseOver function, it waits until the user's mouse slows down enough before making the call.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Fancybox": "FancyBox is a tool for displaying images, html content and multi-media in a Mac-style \"lightbox\" that floats overtop of web page.",
"anime.js": "Polyvalent Javascript animation engine",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"SuperFish Menu": "Superfish is an enhanced Suckerfish-style menu jQuery plugin that takes an existing pure CSS drop-down menus and adds much-sought-after enhancements.",
"Swipe JS": "Swipe is a lightweight mobile slider with 1:1 touch movement.",
"Flickity": "Touch responsive flickable carousels.",
"es6 promise": "A polyfill for ES6-style Promises.",
"core-js": "Modular standard library for JavaScript.",
"Fizzy UI Utils": "UI utilities & helpers",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"X": "X is the new name for Twitter.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Mailgun": "Mailgun is a set of APIs that allow you to send, receive, track and store email effortlessly.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"WP Engine": "WP Engine provides WordPress hosting for demanding business owners and bloggers.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Sucuri Hosting": "Server hosted at Sucuri security platform.",
"U.S. Server Location": "The web server is located in the United States.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"GoDaddy SSL": "Certificate provided by GoDaddy.",
"IPv6": "The website has an IPv6 record.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Pingback Support": "A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}