{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Rapleaf": "Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.",
"LiveRamp": "CRM Retargeting & Data Onboarding app.",
"Bombora": "Advertising Analytics and Tracking service.",
"Salesforce": "Salesforce is a leading platform for cloud based web apps.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"HubSpot WordPress Plugin": "Customer interaction tracking for WordPress by HubSpot.",
"Zoom Video Conferencing": "Zoom Video Communications software.",
"Intercom": "Intercom is a customer relationship management and messaging tool for web app owners",
"Ajax Search Pro for Wordpress": "Live WordPress search engine plugin",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Google No Translate": "Prevents Google from offering to translate the web page.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Elementor": "Page builder for WordPress",
"Elementor Pro": "Pro version of the Elementor page builder.",
"Header, Footer and Blocks for Elementor": "Create Header and Footer for the Wordpress site using the Elementor Page Builder.",
"Essential Addons for Elementor": "Enhance your Elementor page building experience with 57+ creative elements",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Elementor Custom Skin": "Create new skins for Elementor PRO.",
"ElementsKit Elementor": "All in one addons for Elementor Page Builder.",
"JetElements": "Plugins for elementor.",
"JetTabs": "Tabs plugin for Elementor.",
"Element Pack Lite": "Addons for Elementor.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Post Views Counter": "Display how many times a post, page or custom post type had been viewed.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Thickbox": "ThickBox is a webpage UI dialog widget written in JavaScript on top of the jQuery library. Its function is to show a single image, multiple images, inline content, iframed content, or content served through AJAX in a hybrid modal.",
"Twilio": "Twilio lets you use standard web languages to build voice, VoIP and SMS applications via a web API.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"WooCommerce Checkout": "A WooCommerce website that has a checkout page.",
"PHP": "PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.",
"PHP 7": "Version 7 of the PHP framework.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Astra Theme": "Astra is a fully customizable theme suitable for blogs, personal portfolios and business websites by Brainstorm Force.",
"Rating Schema": "An evaluation on a numeric scale.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"Google Maps": "Google maps embedded into the webpage.",
"Stripe": "Stripe makes it easy for developers to accept credit cards on the web.",
"Tutor LMS": "Course and LMS system based on Wordpress from The Meum.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"WordPress 6.6": "WordPress version 6.6.*",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Masonry": "Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery Waypoints": "Waypoints is a small jQuery plugin that makes it easy to execute a function whenever you scroll to an element.",
"jQuery UI Touch Punch": "A small hack that maps mobile touch events to their mouse event analogs for jQuery UI.",
"jQuery UI Mouse": "jQuery mouse interaction library.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"jQuery 3.6.0": "jQuery version 3.6.0",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Isotope": "A jQuery plugin for magical layouts",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"Underscore.js": "Underscore is a utility-belt library for JavaScript that provides functional programming support.",
"Slick JS": "Fully responsive carousel library.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"core-js": "Modular standard library for JavaScript.",
"Packery": "Packery is a JavaScript layout library that uses a bin-packing algorithm.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Classnames": "Javascript utility for conditionally joining classNames together.",
"PrismJS": "Prism is a lightweight, extensible syntax highlighter.",
"matchMedia": "matchMedia polyfill for testing media queries in JS.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Eyeota": "Real time access to global advertising publishing partners.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DemDex": "Demdex's turn-key audience management solutions make implementing a dynamic, multi-channel data strategy cost-effective and easy. Now known as Adobe Audience Manager.",
"Adobe Audience Manager Sync": "DMP Platform from Adobe Cookie Sync.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"AppNexus": "Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Knowledge Base": "The homepage links to a Knowledge Base style page.",
"API Developer": "This website contains a link to an API or Developer page.",
"Apple App Link": "Links to an Apple App.",
"Google Play Store Link": "Links to a Game/Movie/App/Book on the Google Play Store.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Oregon Region": "Amazon Hosted EC2 Instances in Oregon",
"Edge Network": "The website has two or more IP addresses associated with it.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"Amazon SSL": "Amazon supplied SSL certificate",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}