{
"Klaviyo": "Customer Lifecycle Management platform for Web Apps and eCommerce.",
"Audiohook": "Audio specific marketing platform.",
"AvantMetrics": "AvantMetrics is a proprietary container pixel and analytics platform that allows for more intelligent Affiliate sale referral tracking rules.",
"Visual Website Optimizer": "VWO provides A/B, split and multivariate testing software.",
"Cometly": "This is a software that allows you to track your ads and see how they are performing.",
"Sendlane": "Cross-Channel marketing automation tool.",
"Poptin": "Create engaging web and mobile overlays to try to improve conversion rate.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"Resonate": "Consumer intelligence platform.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Digital Window": "Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes",
"Reddit Conversion Tracking": "Conversion tracking system from Reddit.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Yahoo Dot": "Fives advertisers a simple way to measure and improve customer engagement across campaigns.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Claritas": "Custom audience segments & consumer insights for over 120 million households",
"AddShoppers": "Reward sharing and measure ROI with AdShopper button.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"LogRocket": "LogRocket records what users do on your site so that you can reproduce the bugs.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Popup Anything": "Display a modal popup on a page load or by clicking anything for Wordpress.",
"Testimonial Slider and Showcase": "Showcase plugin for WordPress websites.",
"Contact Form 7": "Specifically designed for wordpress blogs. Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup.",
"Simple Job Board": "Plugin to create a job board on your website.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Reviews and Rating for WordPress": "Google reviews and rating as Shortcode/Widget.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Site Kit": "Google's official WordPress plugin for site insights.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"TrustLogo": "Realtime website identity assurance.",
"W3 Total Cache": "The fastest and most complete WordPress performance optimization plugin.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"myStickymenu": "Makes Wordpress menu or header sticky on top of page.",
"MouseWheel Smooth Scroll": "Smooth scrolling experience for Wordpress",
"WPFront Notification Bar": "Create a bar on top or bottom to display a notification.",
"PixelYourSite": "Pixel management for Wordpress",
"Popups for Divi": "Create Popup layers inside the Divi Visual Builder.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"WordPress Carousel": "WordPress Carousel Plugin.",
"Icons8": "Icons, photos and illustrations.",
"Pinterest Domain Verify": "A verified website linked to a Pinterest user profile.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Divi": "Divi is a WP theme by elegant themes.",
"Elegant Themes": "WordPress Themes with drag and drop technology.",
"PHP": "PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.",
"PHP 7": "Version 7 of the PHP framework.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Google Maps": "Google maps embedded into the webpage.",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"Stripe": "Stripe makes it easy for developers to accept credit cards on the web.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Fingerprint.js": "Browser fingerprinting and fraud detection.",
"YouTube": "Embedded videos from YouTube.",
"MediaElement.js": "HTML5 audio and video players in pure HTML and CSS.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"WordPress 6.6": "WordPress version 6.6.*",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery NoConflict": "Return control of $ back to the other libraries with a call to $.noConflict().",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"jQuery Validate": "JQuery Form Validation Plugin.",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"FitVids.JS": "A lightweight, easy-to-use jQuery plugin for fluid width video embeds.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"es6 promise": "A polyfill for ES6-style Promises.",
"core-js": "Modular standard library for JavaScript.",
"Babel": "Babel is a JavaScript compiler.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Morphext": "Cross-browser jQuery rotating / carousel plugin for text phrases powered by Animate.css.",
"script.aculo.us": "script.aculo.us provides you with easy-to-use, cross-browser user interface JavaScript libraries to make your web sites and web applications fly.",
"Vue": "vue.js a JavaScript MVVM framework.",
"matchMedia": "matchMedia polyfill for testing media queries in JS.",
"Fancybox": "FancyBox is a tool for displaying images, html content and multi-media in a Mac-style \"lightbox\" that floats overtop of web page.",
"Refersion": "Affiliate tracking management program.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"AWIN": "Affiliate tracking application.",
"Reddit Ads": "Ads from social network Reddit.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Simpli.fi": "Search retargeting solution.",
"MNTN": "MNTN Drive is a Connected TV advertising platform that helps optimize marketing goals and achieve measurable conversions, revenue, site visits, and more.",
"Impact": "A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"SaaS Pricing in Dollars": "The website has a plans and pricing page that has currency payments in dollars. These might be USD, AUD, CAD, SGD or other countries that support $.",
"SaaS Pricing Above $50 Per Month": "The website has a plans and pricing page that has currency totals that allow us to believe it is offering plans and pricing for a product that on average costs above $50 per month.",
"Facebook": "The website mentions facebook.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Shipping": "The website contains a link to a shipping page.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"Sendgrid": "SendGrid's cloud-based email infrastructure provides businesses with email delivery management.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"GeoTrust SSL": "Certificate provided by GeoTrust.",
"Sectigo SSL": "SSL from Sectigo formerly Comodo.",
"Sectigo Organization SSL": "Organization validation SSL certificates from Sectigo (formerly Comodo).",
"Amazon Elastic Load Balancing": "Elastic Load Balancing automatically distributes incoming application traffic across multiple Amazon EC2 instances in the cloud.",
"1and1": "1&1 internet packaged hosting, mail and eCommerce solutions owned by United Internet and incorporating Schlund and Partners.",
"IONOS": "IONOS is a hosting provider that offers cloud solutions, web hosting, and other services such as websites, domains, and servers.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Ohio Region": "Amazon EC2 in Ohio Region.",
"Amazon Virginia Region": "Amazon Hosted EC2 Instances in Virginia",
"U.S. Server Location": "The web server is located in the United States.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"IPv6": "The website has an IPv6 record.",
"Ubuntu": "Ubuntu is a free, Debian derived Linux-based operating system, available with both community and professional support.",
"Pingback Support": "A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}