{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Insider": "Sales funnel software for digital marketers.",
"Microsoft Application Insights": "Gain insights through application performance management and instant analytics.",
"Yieldify": "Shop cart abandonment and lead generation service.",
"Microsoft Azure Monitor": "Application insights for Azure applications.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Enhanced Link Attribution": "Lets you see separate information for multiple links on a page that all have the same destination.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Trustpilot": "Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Visual Studio Tracking": "Microsoft Visual Studio based tracking services.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Azure Monitor": "Azure Monitor helps you maximize the availability and performance of your applications and services.",
"LiveChat": "Live chat software that helps you talk to your website visitors and try and convert them into customers.",
"Podium": "Social reputation management software.",
"Episerver Search Navigation": "Also known as Episerver Find / Optimizely Search & Navigation provides site search features.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v2": "v2 of the Google reCAPTCHA system.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"GlobalSign Domain Verification": "Domain verification for SSL certificate validation.",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"ContactPoint Schema": "A contact point for a department.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"PostalAddress Schema": "A mailing address.",
"Brand Schema": "Brand name used by a company.",
"ASP.NET Core": "Framework for building ASP.NET Core applications.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Microsoft Azure Blob Storage": "Windows Azure Blob storage is a service for storing large amounts of unstructured data that can be accessed from anywhere in the world via HTTP or HTTPS.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Google Maps": "Google maps embedded into the webpage.",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"Afterpay": "Buy now pay later system from Australia. Owned by Square.",
"MasterCard": "The website accepts payments with MasterCard.",
"Visa": "The website accepts payments with Visa.",
"American Express": "The website accepts payments with American Express.",
"PayPal": "The website accepts payments with PayPal.",
"YouTube": "Embedded videos from YouTube.",
"Optimizely CMS": "Optimizely Content Management System is a fast, flexible and robust Web Content Management system that is used by thousands of organizations and companies around the world for managing their Web sites and intranets. Preivously EPiServer CMS.",
"Optimizely Forms": "Create complex web forms without coding using Optimizely's multi-step form capabilities. Previously EPiServer Forms.",
"LiveHire": "LiveHire is the best direct sourcing and talent pool platform for contingent workforce leaders looking to amplify their brand and accelerate the hiring process.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Unobtrusive Ajax": "A package for jQuery Ajax to support the Microsoft ASP.NET MVC framework.",
"jQuery Validate": "JQuery Form Validation Plugin.",
"jQuery 3.5.1": "jQuery version 3.5.1",
"jQuery NoConflict": "Return control of $ back to the other libraries with a call to $.noConflict().",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Bootstrap.js": "Twitter Bootstrap JS components.",
"Classnames": "Javascript utility for conditionally joining classNames together.",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"core-js": "Modular standard library for JavaScript.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"GitHub": "The website mentions github.com in some form.",
"Franchise Opportunities": "The website contains a 'franchise' or 'franchising' opportunity link.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"SaaS Pricing in Dollars": "The website has a plans and pricing page that has currency payments in dollars. These might be USD, AUD, CAD, SGD or other countries that support $.",
"SaaS Pricing Above $100 Per Month": "The website has a plans and pricing page that has currency totals that allow us to believe it is offering plans and pricing for a product that on average costs above $100 per month.",
"SaaS Pricing Above $200 Per Month": "The website has a plans and pricing page that has currency totals that allow us to believe it is offering plans and pricing for a product that on average costs above $200 per month.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"The Trade Desk Universal Pixel": "The Trade Desk Universal Pixel is a tracking tag that allows multiple processes to be managed with one pixel added to an entire website. It is a JavaScript (JS) tag that can be used to create conversion tracking tags either through the platform UI or API.",
"Amazon Ad System": "This site has identifiers that shows it is using Amazon Ad System.",
"Amazon SES": "Amazon Simple Email Service (Amazon SES) is a scalable, bulk, transactional email-sending service for businesses and developers.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Optimizely Hosting": "AB testing hosting of website.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Softlayer": "Dedicated, managed and cloud based web hosting provider.",
"EPiServer Hosting": "EPiServer provides CMS Systems services and is based in Sweden.",
"Swedish Server Location": "The web server is located in Sweden.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"IPv6": "The website has an IPv6 record.",
"IIS": "This website is running on a Microsoft IIS Server solution.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}