{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"KnowBe4": "Security awareness system.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Matomo": "Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.",
"Matomo Cloud": "Cloud hosted version of Matomo analytics.",
"Innocraft Cloud": "All in one analytics package from Matomo.",
"Cybot": "Cybot is a tool that helps website operators and marketers comply with data privacy laws in Europe and internationally through easy and automated processes.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"ThemePunch": "Using custom plugins/themes from ThemePunch.",
"Google Translate Widget": "Provides a widget which lets a visitor translate your webpage into a different language.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"Cookiebot": "Cookie consent widget - now owned by Usercentrics.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Global Privacy Control": "This product helps you take control of your privacy by allowing you to globally opt out of data collection and data sharing.",
"Usercentrics": "Consent based privacy button.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v2": "v2 of the Google reCAPTCHA system.",
"Pinterest Domain Verify": "A verified website linked to a Pinterest user profile.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Google Maps": "Google maps embedded into the webpage.",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"JW Player": "The JW Player has evolved through the history of online video since the time Jeroen wrote the first version in 2005. The experience we have developed over those years are built into the JW Player.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery Migrate": "APIs and features removed from jQuery core",
"jQuery 2.2.0": "jQuery version 2.2.0",
"Fancybox": "FancyBox is a tool for displaying images, html content and multi-media in a Mac-style \"lightbox\" that floats overtop of web page.",
"Masked Input": "Allows a user to more easily enter fixed width input.",
"Slick JS": "Fully responsive carousel library.",
"HubSpot Tether": "A client-side library to make absolutely positioned elements attach to elements in the page efficiently.",
"Tooltipster": "Tooltipster is a jQuery tooltip plugin.",
"GSAP": "GSAP is a suite of tools for scripted, high-performance HTML5 animations that work in all major browsers from GreenSock.",
"Moment JS": "moment.js is a date library for parsing, validating, manipulating, and formatting dates.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"CryptoJS": "CryptoJS is a growing collection of standard and secure cryptographic algorithms implemented in JavaScript using best practices and patterns.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Sojern": "Uses more than 200M traveler profiles, billions of intent data points, and a powerful platform enable us to capture, curate, and activate data to drive awareness, conversions, and loyalty.",
"AppNexus": "Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.",
"AppNexus Segment Pixel": "An AppNexus Segment Pixel.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"Adform": "Adform provide media planning, buying, optimization, and reporting for all online display advertising.",
"Google Adsense": "A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Cookie Policy": "A cookie policy is a statement that outlines all the cookies used on a website, explicitly detailing each cookie's purpose and use.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Sendgrid": "SendGrid's cloud-based email infrastructure provides businesses with email delivery management.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Ireland Region": "Amazon Hosted EC2 Instances in Ireland",
"Google": "Site hosted on Google infrastructure.",
"Google Cloud": "Website hosted on Google Cloud Platform - includes Google Compute Engine.",
"U.S. Server Location": "The web server is located in the United States.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}