{
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Hubspot Lead Flows": "Lead flows allow you to easily create and customize engaging lead capture forms.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"LeadDyno": "Affiliate tracking and marketing solution.",
"RudderStack": "Customer data pipeline system.",
"Marfeel": "Content Intelligence Platform enables teams to make data-driven decisions, create impactful content, and personalize experiences in real time without the need for coding. Drive audience engagement and maximize outcomes with this powerful tool.",
"Dynatrace": "Dynatrace provides software intelligence for enterprise cloud ecosystems. Dynatrace is an AI-powered, full stack and automated monitoring and analytics solution that provides insights into users, transactions, applications, and hybrid multi-cloud environments.",
"Pendo": "Pendo captures user behavior, gathers feedback, and provides contextual help.",
"Segment": "Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io",
"Amplitude": "Mobile analytics platform.",
"CrazyEgg": "Crazy Egg provides visualization of visits to your website.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"Sprig": "Sprig is a research platform that helps product development teams gather user feedback throughout the product development lifecycle.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"New Relic": "New Relic is a dashboard used to keep an eye on application health and availability while monitoring real user experience.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Reddit Conversion Tracking": "Conversion tracking system from Reddit.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Yahoo Dot": "Fives advertisers a simple way to measure and improve customer engagement across campaigns.",
"OptinMonster": "OptinMonster enables you to create professionally designed opt-in forms without writing code.",
"Hubspot Messages": "Messages is a live chat tool that helps sales teams connect with site visitors .",
"Appcues": "Walkthroughs & in-app messages to guide users.",
"WPML Multilingual": "Multilingual platform support for WordPress.",
"Intercom": "Intercom is a customer relationship management and messaging tool for web app owners",
"HubSpot Conversations": "HubSpot messaging tools and context to have personalized conversations with prospects and customers.",
"WP Rocket": "Cache plugin for WordPress from France.",
"OneTrust": "Cookie compliance system.",
"Optanon": "Cookie consent transparency system from OneTrust.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Typeform": "Simple well designed forms widget.",
"Facebook Like Button": "The code to implement a Facebook Like Button on the page.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Lorem Ipsum": "This website contains the phrase 'lorem ipsum' or 'tempora voluptas' which means it may have placeholder text.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 50k": "The website appears in the Cloudflare Radar Top 50,000.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"LottieFiles": "Open source animation file format providing lightweight, scalable animations .",
"Facebook CDN": "This page has content that links to the Facebook content delivery network.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Cloudflare Challenge": "The website challenges the user to identify themselves as a human being.",
"Cloudflare Automatic Challenge": "The website automatically redirects the user if it was detected not to be a bot.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Amazon S3": "Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"UNPKG": "unpkg is a fast, global content delivery network for everything on npm.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Google Maps": "Google maps embedded into the webpage.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Japanese Yen": "The website uses the ¥ symbol on its website - meaning it may accept payment in this Japanese currency.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"TikTok Embed": "Short form video embed.",
"YouTube": "Embedded videos from YouTube.",
"Lodgify": "Vacation rental website and booking system.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"Sentry": "JavaScript bug tracking software through Sentry's javascript client Raven.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Waypoints": "Waypoints is a small jQuery plugin that makes it easy to execute a function whenever you scroll to an element.",
"jQuery Migrate": "APIs and features removed from jQuery core",
"jQuery Masonry": "Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Magnific Popup": "Magnific Popup is a responsive lightbox & dialog script.",
"Parsley.js": "Javascript forms validation script.",
"OWL Carousel": "Touch enabled jQuery plugin that lets you create a carousel slider.",
"WebFont Loader": "WebFont Loader gives you added control when using linked fonts via @font-face, from Typekit.",
"Isotope": "A jQuery plugin for magical layouts",
"Fizzy UI Utils": "UI utilities & helpers",
"core-js": "Modular standard library for JavaScript.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Moment JS": "moment.js is a date library for parsing, validating, manipulating, and formatting dates.",
"Twitter Platform": "The page embeds the Twitter platform in one method or another.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Polyfill IO": "Hosted polyfill script.",
"es6 promise": "A polyfill for ES6-style Promises.",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"Day.js": "Day.js is a javascript date time library.",
"lodash": "Lo-dash is an alternative and a drop-in replacement for Underscore.js.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Adsense": "A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Referral Rock": "Referral Marketing Software.",
"Reddit Ads": "Ads from social network Reddit.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Cookie Policy": "A cookie policy is a statement that outlines all the cookies used on a website, explicitly detailing each cookie's purpose and use.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"API Developer": "This website contains a link to an API or Developer page.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"GitHub": "The website mentions github.com in some form.",
"Mandrill": "Mandrill is an email infrastructure service. Detailed analytics offer insight to measure email performance.",
"Mailgun": "Mailgun is a set of APIs that allow you to send, receive, track and store email effortlessly.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Reject": "The domain has a DMARC policy of 'Reject'. This policy tells the mail server to reject emails that fail DMARC checks, preventing them from being delivered at all.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"3 to 9 ccTLD Redirects": "The domain has had between 3 and 9 redirects from other ccTLDs within the same root domain name.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"DNSSEC": "DNSSEC strengthens DNS authentication by using digital signatures based on public key cryptography.",
"GoDaddy SSL": "Certificate provided by GoDaddy.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"HSTS IncludeSubdomains PreLoad": "This website includes instructions for HSTS loading that would allow it to be submitted to the HSTS preload list.",
"Google Cloud": "Website hosted on Google Cloud Platform - includes Google Compute Engine.",
"Google": "Site hosted on Google infrastructure.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Virginia Region": "Amazon Hosted EC2 Instances in Virginia",
"U.S. Server Location": "The web server is located in the United States.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Google Cloud CDN": "Delivers content over Google's distributed edge caching infrastructure.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}