{
"Telmetrics": "Call analytics platform.",
"Klaviyo": "Customer Lifecycle Management platform for Web Apps and eCommerce.",
"Rapleaf": "Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.",
"LiveRamp": "CRM Retargeting & Data Onboarding app.",
"Cloudflare Insights": "Visitor analytics and threat monitoring.",
"Lucky Orange": "Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.",
"Supership": "Supership is a data technology company that helps customers achieve digital transformation through accurate data, reliable technology, and data marketing expertise.",
"Cloudflare Rocket Loader": "Automatically optimizes your pages to minimize the number of network connections and ensure even third party resources won't slow down page rendering.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Enhanced Link Attribution": "Lets you see separate information for multiple links on a page that all have the same destination.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Cloudflare Web Analytics": "Privacy-first web analytics from Cloudflare.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"Play.ht": "This is a product that can generate a voice based on text input.",
"AppsMav": "Group Deals, sweepstakes for Facebook users.",
"WP Rocket": "Cache plugin for WordPress from France.",
"JetWooBuilder": "Elementor WooCommerce plugin for WordPress.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"YouTube IFrame Upload": "Lets users upload videos to YouTube from any webpage.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"PhotoSwipe": "A responsive JavaScript image gallery.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"GTM4WP": "Google Tag Manager for WordPress Plugin",
"WP Affiliate Manager": "Affiliate management solution for Wordpress.",
"DuracellTomi Google Tag Manager for WordPress": "This plugin places the GTM container code snippets onto your wordpress website so that you do not need to add this manually.",
"Elementor": "Page builder for WordPress",
"Elementor Pro": "Pro version of the Elementor page builder.",
"JetElements": "Plugins for elementor.",
"JetEngine": "Dynamic content plugin for Wordpress.",
"Jupiter X Core": "Core functionalities for Jupiter X theme.",
"Elementor Custom Skin": "Create new skins for Elementor PRO.",
"Klaviyo for WordPress": "Easily integrate Klaviyo with your WooCommerce stores.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Network Advertising Initiative": "NAI is a network advertising initiative that provides services, tools and resources to help businesses manage their online advertising",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"WooCommerce": "Transforms your WordPress website into an online store.",
"WooCommerce Add To Cart": "A WooCommerce store with an 'add to cart' button means it's more likely to be an actual eCommerce store.",
"WooCommerce Checkout": "A WooCommerce website that has a checkout page.",
"PHP": "PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Jupiter": "Multi purpose WordPress theme from Artbees.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"ContactPoint Schema": "A contact point for a department.",
"GeoCoordinates Schema": "Geographic co-ordinates of an event or location.",
"Offer Schema": "Offer to transfer an item or service like tickets, renting or bookings.",
"PostalAddress Schema": "A mailing address.",
"Product Schema": "Any offered product or service.",
"AggregateRating Schema": "Average rating of somethings based on aggregate of reviews.",
"Person Schema": "A human being.",
"Rating Schema": "An evaluation on a numeric scale.",
"Review Schema": "A review of an item like a movie or a store etc..",
"CreativeWork Schema": "Generic type of work i.e. books, movies etc..",
"Brand Schema": "Brand name used by a company.",
"Perfmatters": "Perfmatters is the top web performance plugin for WordPress.",
"Hello Elementor": "WordPress theme built for the Elementor website builder platform.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Amazon S3": "Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.",
"Google Maps": "Google maps embedded into the webpage.",
"Navigator GeoLocation": "The Navigator.geolocation read-only property returns a Geolocation object that gives Web content access to the location of the device. This allows a Web site or app to offer customized results based on the user's location.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Bread Financial": "Buy now pay over time system.",
"WooCommerce Amazon Pay": "Amazon payments for WooCommerce.",
"Tremor Video": "Video platform that knows what's inside the video stream before your ad is ever served.",
"YouTube": "Embedded videos from YouTube.",
"YouTube IFrame API": "The IFrame player API lets you embed a YouTube video player on your website and control the player using JavaScript",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"FreeWheel": "Premium video monetization solutions.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery BlockUI": "jQuery BlockUI Plugin lets you simulate synchronous behavior when using AJAX, without locking the browser.",
"Zoom jQuery": "jQuery plugin for zooming images on mouseover.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery Waypoints": "Waypoints is a small jQuery plugin that makes it easy to execute a function whenever you scroll to an element.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"jQuery Validate": "JQuery Form Validation Plugin.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"GSAP": "GSAP is a suite of tools for scripted, high-performance HTML5 animations that work in all major browsers from GreenSock.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Underscore.js": "Underscore is a utility-belt library for JavaScript that provides functional programming support.",
"Backbone.js": "Backbone supplies structure to JavaScript-heavy applications.",
"KnockoutJS": "Simplified dynamic javascript user interface pattern library.",
"Swipe JS": "Swipe is a lightweight mobile slider with 1:1 touch movement.",
"Select2": "jQuery replacement for select boxes",
"Almond": "A replacement AMD loader for RequireJS.",
"Slick JS": "Fully responsive carousel library.",
"anime.js": "Polyvalent Javascript animation engine",
"Vue": "vue.js a JavaScript MVVM framework.",
"core-js": "Modular standard library for JavaScript.",
"Featherlight": "ultra slim jQuery lightbox",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"matchMedia": "matchMedia polyfill for testing media queries in JS.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"Ember": "Ember.js is a JavaScript framework that helps developers be more productive by eliminating boilerplate and providing a strong MVC architecture.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"SaaS Pricing in Dollars": "The website has a plans and pricing page that has currency payments in dollars. These might be USD, AUD, CAD, SGD or other countries that support $.",
"SaaS Pricing Above $100 Per Month": "The website has a plans and pricing page that has currency totals that allow us to believe it is offering plans and pricing for a product that on average costs above $100 per month.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Criteo": "Behavioural targeting for e-commerce customers.",
"Criteo OneTag": "The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.",
"Google Direct": "Website is a direct publisher for Google ad content.",
"Ads.txt": "A public record of Authorized Digital Sellers for a website.",
"Less than 5 Ads.txt": "The site has an Ads.txt record and it has less than 5 DIRECT and/or RESELLER entries listed in it.",
"Less than 5 DIRECT Ads.txt": "The site has an Ads.txt record and it has less 5 DIRECT entries listed in it.",
"Outbrain": "Outbrain provides content engagement by linking to other articles.",
"Outbrain Pixel": "Outbrain advertising pixel.",
"StackAdapt": "Content advertising strategy solution.",
"StackAdapt Retageting": "Retargeting pixel from StackAdapt.",
"AppNexus": "Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.",
"Index Exchange": "Index Exchange is the world's fastest growing provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.",
"Colombia Online": "Premium publisher ad technology.",
"Omnitag": "French based ad pixel.",
"Teads": "Video advertising serving technology.",
"Pubmatic": "PubMatic Enables Ad Optimization Across Every Ad Network",
"Improve Digital": "Private ad exchange network.",
"Yieldmo": "Mobile advertising solution.",
"Nativo": "PostRelease is a new way to advertise in online forums and influence word-of-mouth.",
"Media.net": "Contextual, user-driven ads network with multiple implementation techniques.",
"DemDex": "Demdex's turn-key audience management solutions make implementing a dynamic, multi-channel data strategy cost-effective and easy. Now known as Adobe Audience Manager.",
"TripleLift": "Native advertising system for the visual web.",
"Rubicon Project": "Advertising optimization service.",
"Mediavine": "Publisher network for food based media.",
"Sharethrough": "Native video advertising platform.",
"MediaWallah": "Identity management ad solution.",
"Adyoulike": "Native advertising technology and advertising captcha.",
"RevContent": "Premium content placement solutions.",
"Tapad": "Allows advertisers to engage the same consumer with consistent ads across multiple platforms.",
"IponWeb BidSwitch": "BidSwitch facilitates both Supply and Demand technology partners to efficiently and transparently connect, trade and manage multiple RTB partners.",
"Aggregate Knowledge": "Data management solution that combines both media and audience data. Now owned by Transunion.",
"Neustar AdAdvisor": "Neustar AdAdvisor provides data to online marketers and websites to help them improve their ability to deliver content and advertising to consumers.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"StickyAds TV": "Video ad platform for publishers.",
"EMX": "Personalized digital advertisements - previously Clearstream TV.",
"Dable": "Content discovery platform from Korea.",
"adingo": "Japanese based internet media traffic monetization solution. Also known as Fluct.",
"Burst Media": "Internet advertising network representing specialty-content web sites.",
"Impact": "A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"GoDaddy Email": "GoDaddy email provides a personalized address but protection against viruses and spam and includes tools like Calendar.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Quarantine": "The domain has a DMARC policy of 'Quarantine'. This tells the receiving mail server that all emails that do not have your domain name in the “From” field (or any other set criteria) should be quarantined by default.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Kinsta": "Premium Wordpress hosting using Google Cloud.",
"U.S. Server Location": "The web server is located in the United States.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"IPv6": "The website has an IPv6 record.",
"QUIC": "Quick UDP Internet Connections, pronounced quick is a transport layer network protocol developed by Google.",
"LiteSpeed": "LiteSpeed web server is a high performance, highly scalable Apache interchangeable web server.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Pingback Support": "A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Copyright Year 2015": "Webpage has a copyright year of 2015 with no detectable mention of the current year."
}