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"TruConversion": "Conversion optimization and heatmap service.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
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"Elementor Pro": "Pro version of the Elementor page builder.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v2": "v2 of the Google reCAPTCHA system.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
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"PhotoSwipe": "A responsive JavaScript image gallery.",
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"Active Campaign for Wordpress": "Add ActiveCampaign contact forms to any post, page, or sidebar.",
"CookieYes for WordPress": "A simple way to show how your website complies with the EU Cookie Law.",
"Elementor Addon Elements": "Widgets and extensions to extend the Elementor Page Builder.",
"Autoptimize": "A script concatenation plugin for WordPress.",
"WP Super Cache": "WP Super Cache is a page cache generation tool for WordPress.",
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"ShortPixel Image Optimizer": "A freemium image compression plugin for Wordpress.",
"Site Kit": "Google's official WordPress plugin for site insights.",
"Bunny Fonts": "Bunny Fonts is a platform that allows users to quickly and easily explore and discover fonts while remaining GDPR compliant.",
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"English - Inferred": "Based on the title and description text the website content is potentially English.",
"WooCommerce": "Transforms your WordPress website into an online store.",
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"WooCommerce Checkout": "A WooCommerce website that has a checkout page.",
"PHP": "PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.",
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"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"Visa": "The website accepts payments with Visa.",
"Google Search Appliance": "Google Search for Work system provides searching of internal business systems.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
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"Twitter": "The website mentions twitter.com in some form.",
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"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
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"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
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"Hostopia": "Australian hosting including Digital Pacific and Anchor Systems.",
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"Digital Pacific DNS": "Australian DNS and web hosting provider.",
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"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Pingback Support": "A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
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