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"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Classic": "Classic Google Analytics - sites that are using non-universal analytics code.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
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"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
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"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"IIS": "This website is running on a Microsoft IIS Server solution.",
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"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
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