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},
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"name": "What is on-page optimisation in SEO?",
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"text": "On page optimisation is ensuring that various signals on the pages of a website send the appropriate signals to Google that help to improve rankings. Whether this be great content, improved page titles with reference to the topic written about, or inter-linking content are just a few examples of on-page optimisation."
}
},
{
"@type": "Question",
"name": "Is SEO or social media a more important marketing priority?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Digital marketing is working together more than ever before and having a well-rounded strategy including different channels – including SEO and social media – is the key to create the greatest amount of online visibility. Whilst some industries will suit one digital marketing discipline or the other more, it largely comes down to where you audience is looking for your services. Paid options when applying social media marketing also mean that if you’re looking for a quick short-term return this could be the better option – again, depending on your product or service."
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},
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"name": "What is enterprise SEO?",
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},
{
"@type": "Question",
"name": "How to write meta descriptions for SEO?",
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"@type": "Answer",
"text": "“Meta descriptions are not as important to successful SEO campaigns as people may think, but they are important to write correctly, so that they entice users to click on an organic listing following a Google search."
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},
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"name": "What is image optimisation in SEO?",
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"text": "Image optimisation is a tale of two halves, the first being focused around ensuring the image is compressed as much as possible without loss of quality. This allows the image file size to be decreased, and therefore load quickly. You should also make sure that you’re serving images which are scaled correctly.The second half is ensuring that images have appropriate file names and alt text. For example, an image with a file name of ‘IMAGE1.PNG’ and an alt text of ‘IMAGE1’ isn’t useful for search engines, nor people using accessibility software. The filename and alt text should accurately describe the contents of the image – for example, ‘red-car.png’ and ‘red car on a road’."
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},
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"name": "Do landing pages help with SEO?",
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"@type": "Answer",
"text": "They can be, but only when optimised correctly. The potential issue with landing pages is that they tend to be very similar, and very thin on content, so not providing the greatest experience in the sense of a query search. It can be tricky to get landing pages right for SEO, but when they are right, they’re no less useful than a normal page on the website."
}
},
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"@type": "Question",
"name": "How do I become an SEO professional?",
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"text": "Practice. Practice. Practice. Not one SEO in the world knows everything, and if they claim they do then block their email address/phone number immediately. The industry is constantly changing which makes things difficult and Google constantly tweaking their algorithm is another factor to consider. To get to ‘the top of the game’, constant practice and research is needed. Testing things is also vital – it’s not uncommon that a great SEO devises a new campaign they’re over the moon with, and it falls flat on its face. Being wrong is not a mistake, being wrong and then employing the same tactic again is when it becomes truly wrong. Everyone will get something wrong (or ‘break’ a website for example). Just make sure you learn from it."
}
},
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"name": "How many keywords should I use?",
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"@type": "Answer",
"text": "The days of Manchester SEO companies (and agencies from other locations) offering services that includes a set number of keywords are over. Whilst it is OK to have some phrases you want to rank for, you should instead be focusing on writing excellent content, and increasing overall visibility."
}
},
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"name": "What are the best practises for on-page SEO?",
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"text": "Here are my top 3 tips for on-page SEO: 1. Don’t spam it. Make sure your content reads naturally. Don’t mention the keyword/phrase you are targeting fifty times in a 300-word paragraph. Google knows what you’re trying to do here. 2. Title Tags. Keep title tags simple. I’d always recommend following the following format: ‘Product/Service | Brand Name’ 3. Naturalness I could write a hundred different tips here, but to sum it up in one, it would be: Build your site, and produce content so that reads naturally. If Google can see you’re trying to incorrectly manipulate the rankings, it may work in the short-term but don’t expect this to last very long."
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"text": "Employ the best specialist SEO agency in Manchester (hint!) and save yourself the headache! If you did want to do this yourself, the best way to get traffic to your site is to ensure that you’re adding value with your site. Look at it like this, if you were a user looking to buy a product/service or gather information about a specific topic, would you be happy with your experience on your own site? If not, then make the necessary changes. If you are, Google will have no hesitation in sending your site traffic. Obviously, obtaining backlinks and other factors contribute to the levels of traffic your site will receive, but as a general rule of thumb, this is a good one."
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"text": "Without getting too ‘techy’, run all your images through an image file optimiser and then re-upload them. Probably the number one reason that sites load slowly is because of the huge images people have used on a page. Oftentimes an image used on a website is many times bigger than it is displayed as, meaning extra time is needed to load the image. As well as using correctly sized and optimised images, minifying files such as CSS files and JavaScript files can speed the loading of a page, as can remove unnecessarily bloated HTML code. Choice of server also can have a lot to do with how fast your pages load, and how this will affect how Google may rank a page. These are not all items, by all means, but are probably the first steps to reduce file sizes and improve page load speed."
}
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"name": "What is the best tool to check a website rank?",
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"@type": "Answer",
"text": "SEMrush – it can tell us not only where a site is ranking, but the changes in rank over certain periods of time, search volume, visibility and estimated traffic. But what is it that makes SEMrush the ‘best tool’ to track website rankings? Because it’s an ‘all in one’ platform. SEMrush has it all in one place, so any SEO or marketer can check everything, anytime, in the same place. From website audits to keyword suggestions, SEMrush can do it."
}
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"@type": "Question",
"name": "What is Google Analytics in SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEMrush – it can tell us not only where a site is ranking, but the changes in rank over certain periods of time, search volume, visibility and estimated traffic. But what is it that makes SEMrush the ‘best tool’ to track website rankings? Because it’s an ‘all in one’ platform. SEMrush has it all in one place, so any SEO or marketer can check everything, anytime, in the same place. From website audits to keyword suggestions, SEMrush can do it."
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"@type": "Answer",
"text": "This is a tricky one. Google’s answer would be a categorical, ‘No!’ However, several studies have shown a correlation between budget spent on paid ads within the SERPs and organic ranking improvements. Some argue the more you spend with Google on their Adwords platform, the higher you rank organically – as a sort of ‘reward’ from Google. Personally, I disagree with this thought. I think it’s simply a case of that if a business is spending a large amount on a PPC campaign, they probably also have the budget to have employed good quality SEO services, too."
}
},
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"@type": "Question",
"name": "What is W3C validation in SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Google understands correct W3C validation as promoting a good user experience, and from various tests that we have done and seen, we think that it is a ranking factor in its algorithms. Google specifically states that broken HTML could result in drops in a website’s crawl rate."
}
},
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"@type": "Question",
"name": "How to write SEO content for a website?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The first step is to stop writing content for search engines and start writing content that your target audience is going to engage well with. Look into the successful competition – how have they structured their content? Be sure to include mentions of key subject matters, as well as semantic phrases which are associated with the subject. For example, if you were writing about servicing a car, you should look to include words including engine, oil, checks etc."
}
},
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"@type": "Question",
"name": "How does Google’s mobile-first index change SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Google used to crawl the desktop versions of websites, and from that rank them on mobile device searches, whereas now they’ve switched it around and they crawl the mobile version and rank the desktop from what they find. The main way it has changed SEO is that now you need to provide a great experience to mobile users, especially when it comes to speed, design and user engagement."
}
},
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"@type": "Question",
"name": "Can you explain PPC vs SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The main difference between SEO and PPC is that traffic coming from search engine optimisation work – and therefore appearing ‘organically’ in Google rankings – is free, with traffic coming from pay per click (PPC) being paid for. Adwords (the ‘PPC’ advertisements listed Google search pages) are almost certainly always going to be shown before organic listings in search engine results pages (SERPs), because paid search ads are how Google makes much of its revenue. Improving search engine optimisation features on your site can result in search traffic that costs nothing to receive, so if you have no budget for paid search, than SEO is perhaps the main way you will receive web visitors. If you use PPC, put simply, you effectively bid against other advertisers to appear in various positions – and in various frequencies – above organic Google listings when users type in searches and receive results pages."
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"@type": "Answer",
"text": "Social Media can help SEO, but probably only indirectly. A page on your website which performs well on social media is more likely to gain organic backlinks too, which in turn could result in higher rankings for that page. One often forgotten factor is also engagement. If social traffic to a particular page is well engaged, again this could have a positive effect on your rankings as Google will interpret that page as being valuable to users."
}
},
{
"@type": "Question",
"name": "What is the best tool to check a website rank?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEMrush – it can tell us not only where a site is ranking, but the changes in rank over certain periods of time, search volume, visibility and estimated traffic. But what is it that makes SEMrush the ‘best tool’ to track website rankings? Because it’s an ‘all in one’ platform. SEMrush has it all in one place, so any SEO or marketer can check everything, anytime, in the same place. From website audits to keyword suggestions, SEMrush can do it."
}
}
]
},
[
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"description": "",
"url": "https://mcr-seo.com"
},
{
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"@type": "professionalservice",
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"address": {
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"streetAddress": "",
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"addressRegion": "",
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},
"telephone": "07976265078",
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""
],
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"additionalType": "",
"priceRange": "",
"servesCuisine": "",
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"employee": [],
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},
"sameAs": [
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"https://www.instagram.com/manchester_seo",
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"hasMenu": "",
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{
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"@type": "Organization",
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"logo": {
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"height": "592"
}
}
]
],
"requestUrl": "https://mcr-seo.com"
},
"response": {}
}
{
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"clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited"
],
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"URL of the ICANN Whois Inaccuracy Complaint Form": "https://www.icann.org/wicf/",
">>> Last update of whois database": "2025-02-08T01:01:35Z <<<",
"text": [
"For more information on Whois status codes, please visit https://icann.org/epp",
"",
"NOTICE: The expiration date displayed in this record is the date the",
"registrar's sponsorship of the domain name registration in the registry is",
"currently set to expire. This date does not necessarily reflect the expiration",
"date of the domain name registrant's agreement with the sponsoring",
"registrar. Users may consult the sponsoring registrar's Whois database to",
"view the registrar's reported date of expiration for this registration.",
"",
"TERMS OF USE: You are not authorized to access or query our Whois",
"database through the use of electronic processes that are high-volume and",
"automated except as reasonably necessary to register domain names or",
"modify existing registrations; the Data in VeriSign Global Registry",
"Services' (\"VeriSign\") Whois database is provided by VeriSign for",
"information purposes only, and to assist persons in obtaining information",
"about or related to a domain name registration record. VeriSign does not",
"guarantee its accuracy. By submitting a Whois query, you agree to abide",
"by the following terms of use: You agree that you may use this Data only",
"for lawful purposes and that under no circumstances will you use this Data",
"to: (1) allow, enable, or otherwise support the transmission of mass",
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"or facsimile; or (2) enable high volume, automated, electronic processes",
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"repackaging, dissemination or other use of this Data is expressly",
"prohibited without the prior written consent of VeriSign. You agree not to",
"use electronic processes that are automated and high-volume to access or",
"query the Whois database except as reasonably necessary to register",
"domain names or modify existing registrations. VeriSign reserves the right",
"to restrict your access to the Whois database in its sole discretion to ensure",
"operational stability. VeriSign may restrict or terminate your access to the",
"Whois database for failure to abide by these terms of use. VeriSign",
"reserves the right to modify these terms at any time.",
"",
"The Registry database contains ONLY .COM, .NET, .EDU domains and",
"Registrars."
]
},
"whois.tucows.com": {
"Domain Status": [
"clientTransferProhibited https://icann.org/epp#clientTransferProhibited",
"clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited"
],
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"yichun.ns.cloudflare.com"
],
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"Registrar WHOIS Server": "whois.tucows.com",
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"Updated Date": "2024-01-30T08:47:26",
"Created Date": "2022-02-14T11:29:02",
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"URL of the ICANN WHOIS Data Problem Reporting System": "https://icann.org/wicf",
">>> Last update of WHOIS database": "2025-02-08T01:01:48Z <<<",
"text": [
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"",
"Registration Service Provider:",
"SiteGround Hosting Ltd., [email protected]",
"+44.8008620379",
"This company may be contacted for domain login/passwords,",
"DNS/Nameserver changes, and general domain support questions.",
"",
"The Data in the Tucows Registrar WHOIS database is provided to you by Tucows",
"for information purposes only, and may be used to assist you in obtaining",
"information about or related to a domain name's registration record.",
"",
"Tucows makes this information available \"as is,\" and does not guarantee its",
"accuracy.",
"",
"By submitting a WHOIS query, you agree that you will use this data only for",
"lawful purposes and that, under no circumstances will you use this data to:",
"a) allow, enable, or otherwise support the transmission by e-mail,",
"telephone, or facsimile of mass, unsolicited, commercial advertising or",
"solicitations to entities other than the data recipient's own existing",
"customers; or (b) enable high volume, automated, electronic processes that",
"send queries or data to the systems of any Registry Operator or",
"ICANN-Accredited registrar, except as reasonably necessary to register",
"domain names or modify existing registrations.",
"",
"The compilation, repackaging, dissemination or other use of this Data is",
"expressly prohibited without the prior written consent of Tucows.",
"",
"Tucows reserves the right to terminate your access to the Tucows WHOIS",
"database in its sole discretion, including without limitation, for excessive",
"querying of the WHOIS database or for failure to otherwise abide by this",
"policy.",
"",
"Tucows reserves the right to modify these terms at any time.",
"",
"By submitting this query, you agree to abide by these terms.",
"",
"NOTE: THE WHOIS DATABASE IS A CONTACT DATABASE ONLY. LACK OF A DOMAIN",
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]
}
}