{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"ScarabResearch": "Personalized recommendations service from emarsys.",
"Salesforce Interaction Studio": "Evergage tracks user behavior in real-time, throughout the entire customer lifecycle, to try to increase conversion rates and drive customer success. Previously AppTegic and previously Evergage.",
"Salesforce Marketing Cloud Personalisation": "Personalization and interaction management solution powered by Salesforce's Interaction Studio. It makes it possible to deliver tailored customer experiences in real-time by making 1-to-1 engagements a reality across all touchpoints.",
"Klaviyo": "Customer Lifecycle Management platform for Web Apps and eCommerce.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"Salesforce": "Salesforce is a leading platform for cloud based web apps.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"DoubleClick Floodlight": "Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Pixel for Shopify": "Facebook Pixel specifically for Shopify.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Zendesk Embeddables": "Embeddables seamlessly integrate Zendesk functionality into any native environment.",
"SearchSpring": "eCommerce site search and navigation solution provider",
"Algolia": "Algolia's Search API makes it possible to deliver a search experience in your apps & websites.",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Lorem Ipsum": "This website contains the phrase 'lorem ipsum' or 'tempora voluptas' which means it may have placeholder text.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 100k": "The website appears in the Cloudflare Radar Top 100,000.",
"Cloudflare Radar Top 200k": "The website appears in the Cloudflare Radar Top 200,000.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Pinterest Domain Verify": "A verified website linked to a Pinterest user profile.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"Australian English HREF LANG": "This webpage has alternate versions available in Australian English via the use of the hreflang tag.",
"New Zealand English HREF LANG": "This webpage has alternate versions available in New Zealand English via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Shopify": "Hosted shopping experience with multiple themes and requires very little programming experience.",
"Shopify Conversions": "This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.",
"Shopify Australian Dollar": "Shopify website which defaults to Australian Dollar currency. Also used in Christmas Island, Cocos (Keeling) Islands, Heard Island and McDonald Islands, Kiribati, Nauru (NR), Norfolk Island (NF) and Tuvalu (TV).",
"Shopify Debut Theme": "Debut theme from Shopify Themes",
"Shopify Dormant": "Shopify Dormant version are Shopify sites that have expired or the owner has not enabled them yet.",
"Shopify Account": "This Shopify site allows you to login to an existing account you may have created to continue shopping.",
"Shopify Plus": "Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.",
"Vue Storefront": "PWA storefront. Ultrafast, off-line ready, mobile first Progressive Web App storefront on MIT license based on Vue.js",
"Vue Storefront 2": "v2 of Vue Storefront.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Nuxt.js": "Vue.js Application Framework.",
"Express": "A web application framework for node node.js - expressjs.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Google Maps": "Google maps embedded into the webpage.",
"Google Places Library": "Google places Library API for Google Maps",
"Google Maps for Work": "Google Maps for work.",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"Leaflet JS": "LeafletJS is an an open-source JavaScript library for mobile-friendly interactive maps.",
"Afterpay": "Buy now pay later system from Australia. Owned by Square.",
"Shopify Pay": "Shop Pay PCI compliant end to end payment solution from Shopify.",
"Apple Pay": "The website accepts payments with Apple Pay.",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"TikTok Embed": "Short form video embed.",
"WeAreDigital": "Digital web solutions provider from Australia.",
"Storyblok": "Storyblok is a headless & API-based CMS with an opt-in head.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"lodash": "Lo-dash is an alternative and a drop-in replacement for Underscore.js.",
"core-js": "Modular standard library for JavaScript.",
"Moment JS": "moment.js is a date library for parsing, validating, manipulating, and formatting dates.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Day.js": "Day.js is a javascript date time library.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Webpack": "webpack takes modules with dependencies and generates static assets representing those modules.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Openads/OpenX": "Openads offer ad serving software that is simple, reliable and totally independent. Best of all, it's free!",
"Google Floodlight Sales": "Implementation of the Google Floodlight Sales Google Marketing Platform system.",
"Google Floodlight Counter": "The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.",
"Australia Post": "Australian government owned postal service.",
"FedEx": "US based global courier services.",
"DHL": "German division of Deutsche Post providing global package logistics.",
"Startrack": "Australian based courier provider.",
"UPS": "US based package delivery company.",
"Find a Store": "The website has a link to a Store Locator / Find a Store / Store Finder style page.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Shipping": "The website contains a link to a shipping page.",
"MyShopify": "Hosted Shopify store.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Sustainability": "Technology in balance with the environment, with consideration for all living things, while preserving resources for future generations. The website links to a sustainability page.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"API Developer": "This website contains a link to an API or Developer page.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"OAIC": "Office of the Australian Information Commissioner ensures your rights to access government information and protects personal data.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"TrendMicro Email Services": "Trend Micro Email Reputation Services stop up to 80 percent of spam and unwanted email at its source.",
"Mandrill": "Mandrill is an email infrastructure service. Detailed analytics offer insight to measure email performance.",
"Sendgrid": "SendGrid's cloud-based email infrastructure provides businesses with email delivery management.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Quarantine": "The domain has a DMARC policy of 'Quarantine'. This tells the receiving mail server that all emails that do not have your domain name in the “From” field (or any other set criteria) should be quarantined by default.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Ireland Region": "Amazon Hosted EC2 Instances in Ireland",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Shopify Hosted": "The IP of this system is on Shopify.",
"Google Cloud": "Website hosted on Google Cloud Platform - includes Google Compute Engine.",
"Google Cloud Global Multi-Region": "Google Cloud IPs tagged as 'Global' by Google.",
"Google": "Site hosted on Google infrastructure.",
"U.S. Server Location": "The web server is located in the United States.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"HSTS IncludeSubdomains PreLoad": "This website includes instructions for HSTS loading that would allow it to be submitted to the HSTS preload list.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google Cloud CDN": "Delivers content over Google's distributed edge caching infrastructure.",
"Google AdsBot Disallow": "The website has disallow rules for Google AdsBot.",
"Ahrefs Bot Disallow": "The website has disallow rules for Ahrefs Bot.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}