{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Hubspot Lead Flows": "Lead flows allow you to easily create and customize engaging lead capture forms.",
"Black Crow AI": "Realtime purchase predictions for eCommerce sites.",
"Lucky Orange": "Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Enhanced Ecommerce": "Collect enhanced eCommerce data with Google Analytics.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Pixel for Shopify": "Facebook Pixel specifically for Shopify.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Hubspot Messages": "Messages is a live chat tool that helps sales teams connect with site visitors .",
"Extend": "Provides a way for any merchant to offer extended warranties.",
"Klarna On Site Messaging": "Use promotional messaging to inform visitors about their payment options as they shop. This strategy helps convert visitors into paying customers by enhancing their shopping experience with clear and enticing information about how they",
"HubSpot Conversations": "HubSpot messaging tools and context to have personalized conversations with prospects and customers.",
"Reputon": "Shopify store reviews system.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"Zapier": "Tool automation and integration software.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Google Trusted Store": "The Google Trusted Stores program helps you identify online stores that deliver a good experience. When you buy from a Google Trusted Store you can choose free purchase protection from Google.",
"Google Identity Platform": "Google Sign-In is a secure authentication system that enables users to sign in with their Google account.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Google Customer Reviews": "Google Customer Reviews is a free program that lets you collect feedback from users who’ve made a purchase on your site.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Reviews": "UK based review system for websites.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Judge Me": "Fully-featured widget to collect and display product reviews for eCommerce.",
"AdChoices in Canada": "AdChoices Canada provides information about digital advertising technologies, allowing users to make informed decisions about their online experiences.",
"Pinterest Domain Verify": "A verified website linked to a Pinterest user profile.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"Australian English": "Website content is written in Australian English. Based on HTML langauge attributes on the website",
"Spanish HREF LANG": "This webpage has alternate versions available in Spanish via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Shopify": "Hosted shopping experience with multiple themes and requires very little programming experience.",
"Back In Stock Appikon": "Lets shoppers subscribe to upcoming products and out of stock products.",
"Boost Product Filter and Search": "Advanced Product filter and smart search.",
"Bing Shopping": "Sell products on Bing Ads network via Shopify.",
"Shopify Gift Cards": "This Shopify website supports the redemption of Shopify gift cards which may infer they are using Shopify Plus.",
"Shopify US Dollar": "Shopify website which defaults to US dollar currency. USD is also used American Samoa, British Indian Ocean Territory (also GBP), British Virgin Islands, Caribbean Netherlands ad Ecuador.",
"Shopify Conversions": "This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.",
"Shipping to over 200 Countries": "Shopify store shipping to over 200 countries (but less than 300).",
"Ships to China": "Shopify store shipping to China.",
"100 Shopify Products": "More than 100 products listed.",
"Scandinavian Shipping": "Shipping to all of Scandinavia - Denmark, Finland, Iceland, Norway and Sweden.",
"Ships to Japan": "Shopify store shipping to Japan.",
"Shopify Custom Theme": "This site is using a custom Shopify Theme and not one from the Shopify Theme template library.",
"Shopify Account": "This Shopify site allows you to login to an existing account you may have created to continue shopping.",
"USA and Canada Shipping": "Shipping options for USA and Canada only.",
"Shopify SMS Marketing": "SMS marketing sends messages to your phone regarding the Shopify store products.",
"Shopify Email Marketing": "Shopify store has enabled email marketing.",
"Shopify Plus": "Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Amazon API Gateway": "Create, publish, maintain, monitor, and secure APIs at any scale.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"Facebook CDN": "This page has content that links to the Facebook content delivery network.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"Amazon S3": "Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Google Maps": "Google maps embedded into the webpage.",
"Braintree": "Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.",
"PayPal": "The website accepts payments with PayPal.",
"Visa": "The website accepts payments with Visa.",
"American Express": "The website accepts payments with American Express.",
"Shopify Pay": "Shop Pay PCI compliant end to end payment solution from Shopify.",
"Shop Pay Installments": "Pay in installments with Shop Pay.",
"MasterCard": "The website accepts payments with MasterCard.",
"Google Pay": "Google Pay API for easy payments.",
"Apple Pay": "The website accepts payments with Apple Pay.",
"PayPal Button": "This page contains content from PayPal which includes checkout buttons.",
"PayPal Express Checkout": "Express Checkout eliminates one of the major causes of checkout abandonment by giving buyers all the transaction details at once, including order details, shipping options, insurance choices, and tax totals.",
"Klarna": "Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.",
"Klarna Checkout": "Klarna Checkout is a iframe checkout with localized and personalized payment methods.",
"Facebook Pay": "Way to pay on the apps you already use (Facebook, Instragram, Messenger and WhatsApp).",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery 3.5.1": "jQuery version 3.5.1",
"Fancybox": "FancyBox is a tool for displaying images, html content and multi-media in a Mac-style \"lightbox\" that floats overtop of web page.",
"Google API": "The website uses some form of Google APIs to provide interaction with the many API's Google Providers.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"core-js": "Modular standard library for JavaScript.",
"Slick JS": "Fully responsive carousel library.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Socket.IO": "Socket.IO aims to make realtime apps possible in every browser and mobile device, blurring the differences between the different transport mechanisms.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"PubSubJS": "Topic-based publish/subscribe library written in JavaScript.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"ClickCease": "Ad fraud prevention company.",
"Criteo": "Behavioural targeting for e-commerce customers.",
"DHL": "German division of Deutsche Post providing global package logistics.",
"TNT": "TNT Express is a Dutch owned global courier delivery services company.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"GitHub": "The website mentions github.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"API Developer": "This website contains a link to an API or Developer page.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"Sustainability": "Technology in balance with the environment, with consideration for all living things, while preserving resources for future generations. The website links to a sustainability page.",
"EDAA": "Manage your online advertising preferences with EDAA's Your Online Choices tool. Customize your ad settings and opt out of targeted ads for a better online experience.",
"X": "X is the new name for Twitter.",
"Mandrill": "Mandrill is an email infrastructure service. Detailed analytics offer insight to measure email performance.",
"CodeTwo": "Email signature solution.",
"GoDaddy Email": "GoDaddy email provides a personalized address but protection against viruses and spam and includes tools like Calendar.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Shopify Hosted": "The IP of this system is on Shopify.",
"Canadian Server Location": "The web server is located in Canada.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"IPv6": "The website has an IPv6 record.",
"Envoy": "Open source edge and service proxy.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google AdsBot Disallow": "The website has disallow rules for Google AdsBot.",
"Ahrefs Bot Disallow": "The website has disallow rules for Ahrefs Bot.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}