{
"Everest Technologies": "Performance testing and channel strategy provider for eCommerce.",
"Rapleaf": "Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.",
"LiveRamp": "CRM Retargeting & Data Onboarding app.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics Classic": "Classic Google Analytics - sites that are using non-universal analytics code.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Analytics Enhanced Ecommerce": "Collect enhanced eCommerce data with Google Analytics.",
"Google Analytics Ecommerce": "Collect eCommerce data with Google Analytics.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Yahoo Web Analytics": "Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website.",
"Moat": "Moat advertising metrics system. Owned by Oracle.",
"Lotame Crowd Control": "Data driven marketing advertising program provides social media sites with advance targeting",
"Dotomi": "Dotomi applies Personalized Media practices to anonymous, user-level marketing programs.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Funding Choices": "Google tool to comply with the EU General Data Protection Regulation and recover lost revenue from ad blocking users.",
"comScore": "Market research company that studies internet trends and behavior.",
"Facebook Like Button": "The code to implement a Facebook Like Button on the page.",
"Facebook Like Box": "The use of a fan page Like box Facebook page integration.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Contact Form 7": "Specifically designed for wordpress blogs. Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup.",
"Facebook Like": "Allows users to Like items they find on the web, similar to how you Like items within Facebook.",
"Facebook Login": "A way for users to log into your app using Facebook.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Lijit Widget": "Contains widgets by lijit providing revolutionary search tools and stats for your blog.",
"Google Funding Choices": "Google messaging tool for GDPR and CCPA compliance.",
"Zemanta": "Zemanta is a tool that looks over your shoulder while you blog and gives you tips and advice, suggests related content and pictures and makes sure your posts get promoted as they deserve to be.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 200k": "The website appears in the Cloudflare Radar Top 200,000.",
"Accelerated Mobile Pages": "Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.",
"Network Advertising Initiative": "NAI is a network advertising initiative that provides services, tools and resources to help businesses manage their online advertising",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"jPlayer": "jPlayer allows you to embed cross platform audio and video into your web pages.",
"Playwire": "HMTL5 video player and platform for content monetization.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"carouFredSel": "jQuery.carouFredSel is a plugin that turns any kind of HTML element into a carousel.",
"Nivo Slider": "A polished JQuery Slider plugin.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Placeholder": "The jQuery placeholder easily allows you to emulate the placeholder attribute on input fields for all browsers.",
"jQuery Easing": "A jQuery extension that provides functionality to \"ease\" things onto or off of the screen.",
"jQuery prettyPhoto": "prettyPhoto is a jQuery lightbox clone which supports additional meta types such as video.",
"jQuery Migrate": "APIs and features removed from jQuery core",
"jQuery 3.7.1": "jQuery version 3.7.1",
"prettyPhoto": "jQuery based lightbox clone.",
"core-js": "Modular standard library for JavaScript.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"lodash": "Lo-dash is an alternative and a drop-in replacement for Underscore.js.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"Blockthrough": "Blockthrough boosts revenue for top publishers with award-winning programmatic tech, offering a lighter ad experience to 350 million web users.",
"Google Direct": "Website is a direct publisher for Google ad content.",
"Exponential Direct": "Website is a direct publisher for Exponential ad content.",
"AppNexus Reseller": "The website owner has authorized another entity to control AppNexus ads on this site.",
"Ads.txt": "A public record of Authorized Digital Sellers for a website.",
"Google Reseller": "The website owner has authorized another entity to control Google ads on this site.",
"Sovrn Direct": "Website is a direct publisher for Sovrn ad content.",
"OpenX Reseller": "The website owner has authorized another entity to control OpenX ads on this site.",
"Lijit Direct": "Website is a direct publisher for Lijit ad content.",
"PubMatic Reseller": "The website owner has authorized another entity to control PubMatic ads on this site.",
"GumGum Reseller": "The website owner has authorized another entity to control GumGum ads on this site.",
"Converstand Media Direct": "Website is a direct publisher for Converstand Media ad content.",
"AOL Reseller": "The website owner has authorized another entity to control AOL ads on this site.",
"IndexExchange Reseller": "The website owner has authorized another entity to control IndexExchange ads on this site.",
"Amazon Direct": "Website is a direct publisher for Amazon ad content.",
"AOL Direct": "Website is a direct publisher for AOL ad content.",
"RubiconProject Direct": "Website is a direct publisher for RubiconProject ad content.",
"AppNexus Direct": "Website is a direct publisher for AppNexus ad content.",
"IndexExchange Direct": "Website is a direct publisher for IndexExchange ad content.",
"ContextWeb Reseller": "The website owner has authorized another entity to control ContextWeb ads on this site.",
"DistrictM Reseller": "The website owner has authorized another entity to control DistictM ads on this site.",
"RhythmOne Reseller": "The website owner has authorized another entity to control RhythmOne ads on this site.",
"RubiconProject Reseller": "The website owner has authorized another entity to control RubiconProject ads on this site.",
"Tremor Video Reseller": "The website owner has authorized another entity to control Tremor Video ads on this site.",
"Yahoo Reseller": "The website owner has authorized another entity to control Yahoo ads on this site.",
"Smaato Reseller": "The website owner has authorized another entity to control Smaato ads on this site.",
"AdMan Reseller": "Website is a reseller publisher for AdMan ad content",
"ORC International Reseller": "The website owner has authorized another entity to control ORC International ads on this site.",
"ShareThrough Reseller": "The website owner has authorized another entity to control ShareThrough ads on this site.",
"SmartAdServer Reseller": "The website owner has authorized another entity to control SmartAdServer ads on this site.",
"The MediaGrid Reseller": "Supply curation and management tools for programmatic media buyers and sellers.",
"Yieldmo Reseller": "The website owner has authorized another entity to control Yieldmo ads on this site.",
"Lijit Reseller": "The website owner has authorized another entity to control Lijit ads on this site.",
"Sovrn Reseller": "The website owner has authorized another entity to control Sovrn ads on this site.",
"Beachfront Reseller": "The website owner has authorized another entity to control Beachfront ads on this site.",
"33 Across Direct": "Website is a direct publisher for 33 Across ad content.",
"AdMan Direct": "Website is a direct publisher for AdMan ad content",
"GumGum Direct": "Website is a direct publisher for GumGum ad content.",
"Media.net Direct": "Website is a direct publisher for Media.net ad content",
"Nativo Direct": "Website is a direct publisher for Nativo ad content.",
"OneTag Direct": "Website is a direct publisher for OneTag ad content",
"OpenX Direct": "Website is a direct publisher for OpenX ad content.",
"PubMatic Direct": "Website is a direct publisher for PubMatic ad content.",
"RhythmOne Direct": "Website is a direct publisher for RhythmOne ad content.",
"Rich Audience Direct": "Website is a direct publisher for Rich Audience ad content",
"ShareThrough Direct": "Website is a direct publisher for ShareThrough ad content.",
"Smaato Direct": "Website is a direct publisher for Smaato ad content.",
"SmartAdServer Direct": "Website is a direct publisher for SmartAdServer ad content.",
"Sonobi Direct": "Website is a direct publisher for Sonobi ad content.",
"The MediaGrid Direct": "Supply curation and management tools for programmatic media buyers and sellers. Website is a direct publisher for The MediaGrid content.",
"Triple Lift Direct": "Website is a direct publisher for Triple Lift ad content.",
"Yieldmo Direct": "Website is a direct publisher for Yieldmo ad content.",
"33 Across Reseller": "The website owner has authorized another entity to control 33 Across ads on this site.",
"Adform Reseller": "The website owner has authorized another entity to control Adform ads on this site.",
"Adtelligent Reseller": "Website is a reseller publisher for adtelligent ad content",
"Amazon Reseller": "The website owner has authorized another entity to control Amazon ads on this site.",
"Converstand Media Reseller": "The website owner has authorized another entity to control Converstand Media ads on this site.",
"E-Planning Reseller": "Website is a reseller publisher for E-Planning ad content",
"FreeWheel Reseller": "The website owner has authorized another entity to control FreeWheel ads on this site.",
"Improve Digital Reseller": "The website owner has authorized another entity to control Improve Digital ads on this site.",
"Nativo Reseller": "The website owner has authorized another entity to control Nativo ads on this site.",
"OneTag Reseller": "Website is a reseller publisher for OneTag ad content",
"Sonobi Reseller": "The website owner has authorized another entity to control Sonobi ads on this site.",
"SpotXChange Reseller": "The website owner has authorized another entity to control SpotXChange ads on this site.",
"Synacor Reseller": "The website owner has authorized another entity to control Synacor ads on this site.",
"Telaria Reseller": "Telaria Reseller Ads.",
"Triple Lift Reseller": "The website owner has authorized another entity to control Triple Lift ads on this site.",
"Synacor Direct": "Website is a direct publisher for Synacor ad content.",
"Unified ID 2.0": "An approach to identification for advertisers, publishers, and consumers across the open internet.",
"AppNexus": "Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.",
"Advertising.com": "Ad.com network reaches nearly 85% of all Internet users in the U.S., making us the biggest ad network in town - from Verizon Media.",
"Amazon Ad System": "This site has identifiers that shows it is using Amazon Ad System.",
"Amazon Transparent Ad Marketplace": "Amazon header bidding system",
"Beeswax": "Programmatic advertising system.",
"Index Exchange": "Index Exchange is the world's fastest growing provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.",
"Conversant": "Scalable solutions for advertisers to cost-effectively acquire customers and for publishers to maximize their revenue.",
"Roku": "Advertising pixel from Roku.",
"Prebid": "A free and open source library for publishers to quickly implement header bidding.",
"Pubmatic": "PubMatic Enables Ad Optimization Across Every Ad Network",
"Aggregate Knowledge": "Data management solution that combines both media and audience data. Now owned by Transunion.",
"AcuityAds": "Buying and selling of online advertising.",
"Turn": "Provides performance-based CPA, CPC, and CPM pricing, automatic and blended targeting, plus market quality control through Smart Marketing technology. Now known as Amobee.",
"ContextWeb": "ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. Now known as PulsePoint.",
"Openads/OpenX": "Openads offer ad serving software that is simple, reliable and totally independent. Best of all, it's free!",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"TripleLift": "Native advertising system for the visual web.",
"Rubicon Project": "Advertising optimization service.",
"GumGum": "GumGum is an analytics and monetization platform for content online.",
"Sonobi": "Digital advertising marketplace tools.",
"Google Adsense": "A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.",
"Google Adsense Asynchronous": "Fully asynchronous version of the AdSense ad code.",
"Google Inteactive Media Ads": "Displays ads in video, audio, and game content.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"Sharethrough": "Native video advertising platform.",
"Rocket Fuel": "Unlocks the power of artificial intelligence to make digital advertising better",
"Amazon Associates": "Launched in 1996, Associates is Amazon.com's affiliate marketing program. By linking to Amazon products and services you can add content for the sites visitors and receive up to 10% in referral fees.",
"Criteo": "Behavioural targeting for e-commerce customers.",
"StackAdapt": "Content advertising strategy solution.",
"Burst Media": "Internet advertising network representing specialty-content web sites.",
"SiteScout": "Self serve advertising platform from Centro.",
"Taboola": "Personalized recommendations technology.",
"IponWeb BidSwitch": "BidSwitch facilitates both Supply and Demand technology partners to efficiently and transparently connect, trade and manage multiple RTB partners.",
"Tapad": "Allows advertisers to engage the same consumer with consistent ads across multiple platforms.",
"Consent Management Platform API v 2.0": "IAB Europe Transparency and Consent Framework (TCF) v2 implementation.",
"ID5": "ID5 is a user identification system that helps digital advertisers keep track of users across devices and platforms.",
"Integral Ad Science": "Platform for the buying and selling of quality digital media. Previously known as Ad Safe.",
"Admiral VRM": "Visitor relationship management system.",
"Eyeota": "Real time access to global advertising publishing partners.",
"ADTECH": "ADTECH AG is a leading international digital marketing solutions company.",
"comScore Activation": "comScore Activation helps digital publishers build more valuable targets.",
"DemDex": "Demdex's turn-key audience management solutions make implementing a dynamic, multi-channel data strategy cost-effective and easy. Now known as Adobe Audience Manager.",
"Adobe Audience Manager Sync": "DMP Platform from Adobe Cookie Sync.",
"Header Tag by Index Exchange": "Header tag wrapper from Index Exchange.",
"BlueKai": "The BlueKai Data Exchange enables partners to buy and own data to boost ad targeting across any media.",
"BlueKai DMP": "BlueKai sites that specifically call a tags script.",
"Amazon APS Direct": "Amazon Publisher Services direct ad.txt content.",
"Improve Digital Direct": "Website is a direct publisher for Improve Digital ad content.",
"Teads Direct": "Website is a direct publisher for Teads ad content.",
"Undertone Direct": "Website is a direct publisher for Undertone ad content",
"AdYouLike Reseller": "The website owner has authorized another entity to control AdYouLike ads on this site.",
"LoopMe Reseller": "The website owner has authorized another entity to control LoopMe ads on this site.",
"Media.net Reseller": "Website is a reseller publisher for Media.net ad content",
"Kargo": "Mobile first high tech ad publisher.",
"Insticator Direct": "Website is a direct publisher for Insticator ad content",
"fluct Reseller": "Website is a reseller publisher for fluct ad content",
"Amazon APS Reseller": "Amazon Publisher Services reseller ads.txt content.",
"ucfunnel Reseller": "ucfunnel reseller ads.",
"Between Digital Reseller": "Website is a reseller publisher for Between Digital ad content",
"Consumable Reseller": "Website is a reseller publisher for Consumable ad content",
"Criteo Reseller": "The website owner has authorized another entity to control Criteo ads on this site.",
"Insticator Reseller": "Website is a reseller publisher for Insticator ad content",
"Next Millenium Reseller": "Website is a reseller publisher for Next Millenium ad content",
"Outbrain Reseller": "The website owner has authorized another entity to control Outbrain ads on this site.",
"Revcontent Reseller": "Website is a reseller publisher for Revcontent ad content",
"Rich Audience Reseller": "Website is a reseller publisher for Rich Audience ad content",
"SmartyAds Reseller": "Website is a reseller publisher for SmartyAds ad content",
"Undertone Reseller": "Website is a reseller publisher for Undertone ad content",
"Vidazoo Reseller": "Website is a reseller publisher for Vidazoo ad content",
"vidoomy Reseller": "Website is a reseller publisher for vidoomy ad content",
"LiveIntent": "Email based ad system.",
"TrustX Direct": "Website is a direct publisher for TrustX ad content.",
"Audigent": "First party data platform.",
"Criteo Direct": "Website is a direct publisher for Criteo ad content.",
"Sellers Json": "Sellers.json is a tool designed to help buyers identify the direct sellers and intermediaries involved in digital advertising sales. This website is listed in a sellers.json.",
"Sellers Json Publisher": "Listed as a publisher of digital advertising content.",
"Google Sellers Json": "This AdSense account has set their Seller Information Visibility to \"Transparent\".",
"Vidazoo Direct": "Website is a direct publisher for Vidazoo ad content",
"IndexExchange": "Advertising network.",
"F AdBlock": "Detects ad blockers AdBlock.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"GitHub": "The website mentions github.com in some form.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"GoDaddy Premium DNS": "GoDaddy premium DNS.",
"GoDaddy Email": "GoDaddy email provides a personalized address but protection against viruses and spam and includes tools like Calendar.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"Private Systems Networks": "Various hosting systems under umbrella Private Systems.",
"U.S. Server Location": "The web server is located in the United States.",
"LiteSpeed": "LiteSpeed web server is a high performance, highly scalable Apache interchangeable web server.",
"QUIC": "Quick UDP Internet Connections, pronounced quick is a transport layer network protocol developed by Google.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Pingback Support": "A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}