{
"Bazaarvoice": "Combination of technology and personalized services that help brands build online communities that drive business goals.",
"Eloqua": "Marketing automation provider.",
"Acoustic Campaign": "Marketing automation tool for eCommerce - previously Silverpop.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Lytics": "Lytics is a customer data platform for customer-centric digital marketing.",
"ThreatMetrix": "Advanced cybercrime prevention solution.",
"CQuotient": "Cross channel retail personalization - now part of Demandware/Salesforce.",
"AvantMetrics": "AvantMetrics is a proprietary container pixel and analytics platform that allows for more intelligent Affiliate sale referral tracking rules.",
"Quantum Metric": "Customer experience management software.",
"BrightEdge": "Comprehensive SEO Analytics platform.",
"Salesforce Web to Lead": "With Web-to-Lead, you can gather information from your company’s website and automatically generate up to 500 new leads a day.",
"Salesforce": "Salesforce is a leading platform for cloud based web apps.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics Classic": "Classic Google Analytics - sites that are using non-universal analytics code.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Ensighten": "Tag management system that helps with deployment, changes, removal and reporting of vendor tags and analytics tracking tools.",
"Salesforce Live Agent": "Engage your customers and prospects online in real time. with Salesforce Live Chat tool.",
"Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
"WebEx": "Online meeting scheduling widget.",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"Allyant": "Digital accessibility provider. Previously Accessible360.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Canva": "Simple graphic design software.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"WebEx Panel": "WebEx system.",
"DigiCert": "Site seal from SSL Certificates company DigiCert.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Global Privacy Control": "This product helps you take control of your privacy by allowing you to globally opt out of data collection and data sharing.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 100k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 100k.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 100k": "The website appears in the Cloudflare Radar Top 100,000.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v3": "eCAPTCHA v3 returns a score for each request without user friction.",
"Rakuten": "Shop market place system.",
"Network Advertising Initiative": "NAI is a network advertising initiative that provides services, tools and resources to help businesses manage their online advertising",
"About Cookies": "Provides information for users on how to delete and control cookies.",
"YourAdChoices.com": "Online tool that enables you to manage your online advertising experience.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Salesforce Commerce Cloud": "Salesforce commerce platform for enterprise eCommerce solutions. Previously DemandWare.",
"Demandware": "Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Java EE": "Java Platform, Enterprise Edition (Java EE) is the industry standard for developing portable, robust, scalable and secure server-side Java applications.",
"Perl": "Perl is a general-purpose programming language originally developed for text manipulation and now used for a wide range of tasks including system administration, web development, network programming, GUI development, and more.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"TikTok Embed": "Short form video embed.",
"Autodesk": "Autodesk is a leading software company specializing in 3D design, engineering, and entertainment software. Known for products like AutoCAD and Revit, it serves industries such as architecture, engineering, construction, manufacturing, and media.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery 3.4.1": "jQuery version 3.4.1",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery Validate": "JQuery Form Validation Plugin.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"core-js": "Modular standard library for JavaScript.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted jQuery": "jQuery hosted at Google.",
"Slick JS": "Fully responsive carousel library.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"lodash": "Lo-dash is an alternative and a drop-in replacement for Underscore.js.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Adelphic": "Mobile DSP platform.",
"StackAdapt": "Content advertising strategy solution.",
"StackAdapt Retageting": "Retargeting pixel from StackAdapt.",
"Find a Store": "The website has a link to a Store Locator / Find a Store / Store Finder style page.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Shipping": "The website contains a link to a shipping page.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"GitHub": "The website mentions github.com in some form.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"All About Cookies": "All About Cookies provides simple guides for safe online browsing, explaining cookies, their function, and online privacy concerns through research and testing.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"EDAA": "Manage your online advertising preferences with EDAA's Your Online Choices tool. Customize your ad settings and opt out of targeted ads for a better online experience.",
"Accessibility Link": "Home page link to an accessibility page.",
"OnDMARC": "Actively block phishing attacks and prevent email impersonation.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Reject": "The domain has a DMARC policy of 'Reject'. This policy tells the mail server to reject emails that fail DMARC checks, preventing them from being delivered at all.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"Network Solutions DNS": "DNS services provided by Network Solutions.",
"CenturyLink": "Hosting services from large telecom company CenturyLink. Now known as Lumen.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Virginia Region": "Amazon Hosted EC2 Instances in Virginia",
"Cloudflare Hosting": "Supercharged web hosting service.",
"AWS Global Accelerator": "Networking service that sends traffic through Amazon Web Service’s global network infrastructure for performance improvements.",
"U.S. Server Location": "The web server is located in the United States.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"IIS": "This website is running on a Microsoft IIS Server solution.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}