{
"TruConversion": "Conversion optimization and heatmap service.",
"HockeyStack": "HockeyStack is a tool to measure customer journeys, allowing companies to connect their ads, website, and CRM data to analyze which content, channels, and efforts are driving revenue and thus inform strategy.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"Inspectlet": "Record and watch everything your visitors do.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Fastly": "Real-time Analytics and CDN platform. Analyze your web and server traffic patterns in real-time.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Zopim": "Provide live customer help instantaneously. Now known as Zendesk Chat.",
"Tidio": "Live chat system and marketing automation.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Authorize.net": "The Authorize.Net Payment Gateway can help you accept credit card and electronic check payments quickly and affordably.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Font Awesome": "Iconic font and CSS toolkit.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Calendly": "Meeting schedule setup widget.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Ipify": "IP resolution service.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"LocalBusiness Schema": "A physical business or branch of a company.",
"OpeningHoursSpecification Schema": "Opening hours of a business.",
"PostalAddress Schema": "A mailing address.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Stripe": "Stripe makes it easy for developers to accept credit cards on the web.",
"Elavon": "Merchant payment services system.",
"Moneris": "Payment solution for businesses.",
"PayPal": "The website accepts payments with PayPal.",
"Worldpay": "Accepts payment using WorldPay merchant system. Now FIS Global.",
"Drupal": "An engine suitable to setup or build a content driven or community driven website. Modular design allows flexibility in design.",
"Drupal 7": "Version 7 of Drupal.",
"Webflow": "Webflow is a website builder for designing custom, professional websites without code.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Once": "Filters out all elements that had the same filter applied on them before.",
"jQuery Cookie": "A simple, lightweight jQuery plugin for reading, writing and deleting cookies.",
"jQuery Form": "jQuery Form Plugin allows you to easily and unobtrusively upgrade HTML forms to use AJAX.",
"jQuery 3.5.1": "jQuery version 3.5.1",
"jQuery 3.5.0": "jQuery version 3.5.0",
"html5shiv": "HTML5 IE enabling script shim.",
"WebFont Loader": "WebFont Loader gives you added control when using linked fonts via @font-face, from Typekit.",
"Underscore.js": "Underscore is a utility-belt library for JavaScript that provides functional programming support.",
"Fancybox": "FancyBox is a tool for displaying images, html content and multi-media in a Mac-style \"lightbox\" that floats overtop of web page.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted Web Font Loader": "Web Font Loader hosted at Google.",
"core-js": "Modular standard library for JavaScript.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Slick JS": "Fully responsive carousel library.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"UPS": "US based package delivery company.",
"Zoho Mail": "Business email hosting from Zoho.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"Digital Ocean": "SSD VPS hosting environment.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Ireland Region": "Amazon Hosted EC2 Instances in Ireland",
"Amazon Virginia Region": "Amazon Hosted EC2 Instances in Virginia",
"Amazon Oregon Region": "Amazon Hosted EC2 Instances in Oregon",
"Amazon Sydney Region": "Amazon Hosted EC2 Instances in Sydney",
"Amazon Mumbai Region": "Amazon hosting in Mumbai India region.",
"AWS Global Accelerator": "Networking service that sends traffic through Amazon Web Service’s global network infrastructure for performance improvements.",
"Webflow Hosting": "WebFlow designer tool hosting.",
"U.S. Server Location": "The web server is located in the United States.",
"Australian Server Location": "The web server is located in Australia.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"AWS Lambda": "Execute code seamlessly without server management, workload scaling, event integration, or runtime maintenance.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}