{
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"KnowBe4": "Security awareness system.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Pixel View Content": "Calls to Facebook Pixel 'ViewContent'",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Capterra": "Software tracking system and badge.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"HubSpot Cookie Policy Banner": "EU Cookie policy Banner from Hubspot.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Accelerated Mobile Pages": "Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.",
"Lorem Ipsum": "This website contains the phrase 'lorem ipsum' or 'tempora voluptas' which means it may have placeholder text.",
"iStockPhoto": "Images on this site may have been supplied by iStockPhoto.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 200k": "The website appears in the Cloudflare Radar Top 200,000.",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Network Advertising Initiative": "NAI is a network advertising initiative that provides services, tools and resources to help businesses manage their online advertising",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"About Cookies": "Provides information for users on how to delete and control cookies.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"OSS CDN": "Open Source Software CDN from MaxCDN.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Amazon WAF Blocked": "AWS WAF safeguards against web exploits & bots, ensuring availability, security, and resource optimization.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Stripe": "Stripe makes it easy for developers to accept credit cards on the web.",
"HubSpot CMS Hub": "HubSpot hosted websites built from a CMS system.",
"HubSpot COS": "Build a website that integrated with Hubspot marketing tools.",
"Revelation Pets": "Revelation Pets is an online software for dog daycare, boarding, training, and grooming businesses.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Masonry": "Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.",
"jQuery 1.11.2": "jQuery version 1.11.2",
"jQuery Migrate": "APIs and features removed from jQuery core",
"jQuery Waypoints": "Waypoints is a small jQuery plugin that makes it easy to execute a function whenever you scroll to an element.",
"html5shiv": "HTML5 IE enabling script shim.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Fizzy UI Utils": "UI utilities & helpers",
"Respond": "A fast & lightweight polyfill for min/max-width CSS3 Media Queries (for IE 6-8, and more)",
"Isotope": "A jQuery plugin for magical layouts",
"Tooltipster": "Tooltipster is a jQuery tooltip plugin.",
"Slick JS": "Fully responsive carousel library.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"SaaS Pricing in Dollars": "The website has a plans and pricing page that has currency payments in dollars. These might be USD, AUD, CAD, SGD or other countries that support $.",
"SaaS Pricing Above $50 Per Month": "The website has a plans and pricing page that has currency totals that allow us to believe it is offering plans and pricing for a product that on average costs above $50 per month.",
"Twitter": "The website mentions twitter.com in some form.",
"Facebook": "The website mentions facebook.com in some form.",
"Service Status": "The homepage of this site may link to a Service/System Status page.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"All About Cookies": "All About Cookies provides simple guides for safe online browsing, explaining cookies, their function, and online privacy concerns through research and testing.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Adsense": "A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Amazon SES": "Amazon Simple Email Service (Amazon SES) is a scalable, bulk, transactional email-sending service for businesses and developers.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"MailChimp SPF": "This site has an SPF record for MailChimp managed email sending.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Reject": "The domain has a DMARC policy of 'Reject'. This policy tells the mail server to reject emails that fail DMARC checks, preventing them from being delivered at all.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Hubspot Hosted": "Hosted at Hubspot infrastructure.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Edge Network": "The website has two or more IP addresses associated with it.",
"403 Error": "The website returned a 403 Forbidden error message and wasn't identified as parked at the time. This does not mean we are not able to index technologies.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"Amazon SSL": "Amazon supplied SSL certificate",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"Envoy": "Open source edge and service proxy.",
"IPv6": "The website has an IPv6 record.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Amazon CloudFront": "Amazon CloudFront delivers your static and streaming content using a global network of edge locations.",
"AWS Cloudfront Sydney Edge": "Content from this site is served from AWS CloudFront Sydney, Australia. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Chicago IL Edge": "Content from this site is served from AWS CloudFront Chicago, IL, United States. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Ashburn VA Edge": "Content from this site is served from AWS CloudFront Ashburn, VA, United States. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Madrid Edge": "Content from this site is served from AWS CloudFront Madrid, Spain. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Dubai Edge": "Content from this site is served from AWS CloudFront Dubai, United Arab Emirates. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Mumbai Edge": "Content from this site is served from AWS CloudFront Mumbai, India. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Seattle WA Edge": "Content from this site is served from AWS CloudFront Seattle, WA, United States. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Milan Edge": "Content from this site is served from AWS CloudFront Milan, Italy. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Dallas Fort Worth Edge": "Content from this site is served from AWS CloudFront Dallas Fort Worth, United States. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Atlanta GA Edge": "Content from this site is served from AWS CloudFront Atlanta, GA, United States. Edge locations may change frequently as we request resources globally.",
"AWS Cloudfront Los Angeles CA Edge": "Content from this site is served from AWS CloudFront Los Angeles, CA, United States. Edge locations may change frequently as we request resources globally.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}