{
"Acoustic Campaign": "Marketing automation tool for eCommerce - previously Silverpop.",
"CartStack": "Cart abandonment recovery system.",
"accessiBe": "Website accessibility monitoring and auditing platform.",
"Visual Website Optimizer": "VWO provides A/B, split and multivariate testing software.",
"DoubleClick Floodlight": "Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Enhanced Link Attribution": "Lets you see separate information for multiple links on a page that all have the same destination.",
"Google Analytics Classic": "Classic Google Analytics - sites that are using non-universal analytics code.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
"OneTrust": "Cookie compliance system.",
"Optanon": "Cookie consent transparency system from OneTrust.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Smart App Banner": "Displays a banner that provides a direct link to an Apple Store app, or opens the app if the user already has it installed.",
"TripAdvisor": "This website has a TripAdvisor seal, logo or content on it.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA Enterprise": "Enterprise version of Google's reCAPTCHA service.",
"reCAPTCHA v2": "v2 of the Google reCAPTCHA system.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Network Advertising Initiative": "NAI is a network advertising initiative that provides services, tools and resources to help businesses manage their online advertising",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"PHP": "PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"Google Maps": "Google maps embedded into the webpage.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"OSS CDN": "Open Source Software CDN from MaxCDN.",
"JS Cache": "TripAdvisor Owned Javascript Cache Server",
"Vimeo CDN": "This page uses content from the Vimeo CDN.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Vimeo": "Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.",
"YouTube": "Embedded videos from YouTube.",
"Workday": "Enterprise cloud for finance, HR, and planning.",
"Fancybox": "FancyBox is a tool for displaying images, html content and multi-media in a Mac-style \"lightbox\" that floats overtop of web page.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery NoConflict": "Return control of $ back to the other libraries with a call to $.noConflict().",
"jQuery 1.9.1": "jQuery version 1.9.1",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted jQuery UI": "jQuery UI hosted at Google.",
"Google Hosted jQuery": "jQuery hosted at Google.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"html5shiv": "HTML5 IE enabling script shim.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Respond": "A fast & lightweight polyfill for min/max-width CSS3 Media Queries (for IE 6-8, and more)",
"Tiny Slider": "Vanilla javascript slider for all purposes.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"AdRoll": "AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.",
"Criteo": "Behavioural targeting for e-commerce customers.",
"Criteo OneTag": "The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Google Floodlight Counter": "The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.",
"Google Floodlight Sales": "Implementation of the Google Floodlight Sales Google Marketing Platform system.",
"FLoC": "FLoC - Federated Learning of Cohorts provides a privacy-preserving mechanism for interest-based ad selection.",
"FLoC Opt-Out": "The website has opted-out of FLoC to declare that it does not want to be included in the user's list of sites for cohort calculation.",
"Google Adsense": "A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.",
"MNTN": "MNTN Drive is a Connected TV advertising platform that helps optimize marketing goals and achieve measurable conversions, revenue, site visits, and more.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Nextdoor Ads": "Nextdoor is a social networking service for neighborhoods.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"Facebook": "The website mentions facebook.com in some form.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"GoDaddy SSL": "Certificate provided by GoDaddy.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Oregon Region": "Amazon Hosted EC2 Instances in Oregon",
"403 Error": "The website returned a 403 Forbidden error message and wasn't identified as parked at the time. This does not mean we are not able to index technologies.",
"Edge Network": "The website has two or more IP addresses associated with it.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"Apache 2.4": "Apache version 2.4.*",
"IIS": "This website is running on a Microsoft IIS Server solution.",
"Debian": "Debian is a free operating system (OS) for your computer.",
"Atom": "Atom Syndication Format is an XML language used for web feeds very similar to RSS.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}