{
"Optimizely": "Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.",
"Optimizely Geotargeting": "AB Testing based on audience location.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Rapleaf": "Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.",
"LiveRamp": "CRM Retargeting & Data Onboarding app.",
"Visual Website Optimizer": "VWO provides A/B, split and multivariate testing software.",
"6sense": "Lead generation funnel analytics tool.",
"6sense JS": "Calls to 6sense javascript at j.6s.co only.",
"SalesLoft": "Sales Engagement Platform.",
"Postie": "Mail into a data-driven performance marketing channel.",
"Audiohook": "Audio specific marketing platform.",
"Segment": "Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Event Tracking": "Events are user interactions with content that can be tracked independently from a web page or a screen load.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"DoubleClick Floodlight": "Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"New Relic": "New Relic is a dashboard used to keep an eye on application health and availability while monitoring real user experience.",
"Reddit Conversion Tracking": "Conversion tracking system from Reddit.",
"G2 Conversion": "Conversion tracking for G2 Crowd pages.",
"Snowplow": "Open source analytics that you store yourself.",
"Claritas": "Custom audience segments & consumer insights for over 120 million households",
"Zendesk Embeddables": "Embeddables seamlessly integrate Zendesk functionality into any native environment.",
"Gravity Forms": "Contact Forms for WordPress.",
"Hubspot Messages": "Messages is a live chat tool that helps sales teams connect with site visitors .",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"OptinMonster": "OptinMonster enables you to create professionally designed opt-in forms without writing code.",
"Stream": "Stream tracks logged-in user activity so you can monitor every change made on your WordPress site in beautifully organized detail.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"OneTrust": "Cookie compliance system.",
"Optanon": "Cookie consent transparency system from OneTrust.",
"Zoom Video Conferencing": "Zoom Video Communications software.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Advanced Responsive Video Embedder": "Multi provider video embedding tool.",
"Twemoji": "Twitter Emoji for Everyone",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Cookie Notice": "Cookie notice lets you inform users that your sites comply with EU law.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"Typekit Async": "Async version of Typekit.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"Ipify": "IP resolution service.",
"DocuSign": "Document signature system.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Kadence Blocks": "Kadence Blocks provides tools for creating content in the native WordPress editor.",
"Gutenberg Blocks by Kadence Blocks": "Custom Blocks for for Gutenberg.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 50k": "The website appears in the Cloudflare Radar Top 50,000.",
"Hu-manity.co": "Digital trust restoration.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Akismet": "Comment spam prevention for blogs.",
"Akismet Non Hosted": "Akismet not on Wordpress.org hosted sites.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"Australian English HREF LANG": "This webpage has alternate versions available in Australian English via the use of the hreflang tag.",
"New Zealand English HREF LANG": "This webpage has alternate versions available in New Zealand English via the use of the hreflang tag.",
"French HREF LANG": "This webpage has alternate versions available in French via the use of the hreflang tag.",
"German HREF LANG": "This webpage has alternate versions available in German via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"WooCommerce": "Transforms your WordPress website into an online store.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"LottieFiles": "Open source animation file format providing lightweight, scalable animations .",
"Styled Components": "A popular library to style React.js applications.",
"Microsoft Ajax Content Delivery Network": "The Microsoft Ajax Content Delivery Network hosts popular third party JavaScript libraries.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"UNPKG": "unpkg is a fast, global content delivery network for everything on npm.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Wistia": "Wistia is a video marketing, sales, and collaboration application.",
"Zoom": "Enterprise video communications platform.",
"YouTube": "Embedded videos from YouTube.",
"Atlassian Cloud": "Products including Jira and Confluence.",
"StatusPage IO": "A way to create a status page for your app or website - owned by Atlassian.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Validate": "JQuery Form Validation Plugin.",
"jQuery Cookie": "A simple, lightweight jQuery plugin for reading, writing and deleting cookies.",
"jQuery Form": "jQuery Form Plugin allows you to easily and unobtrusively upgrade HTML forms to use AJAX.",
"jQuery 1.12.4": "jQuery version 1.12.4",
"jQuery Validation Plugin": "jQuery form validation plugin.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"matchMedia": "matchMedia polyfill for testing media queries in JS.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted jQuery": "jQuery hosted at Google.",
"html5shiv": "HTML5 IE enabling script shim.",
"Respond": "A fast & lightweight polyfill for min/max-width CSS3 Media Queries (for IE 6-8, and more)",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"core-js": "Modular standard library for JavaScript.",
"GSAP": "GSAP is a suite of tools for scripted, high-performance HTML5 animations that work in all major browsers from GreenSock.",
"Masked Input": "Allows a user to more easily enter fixed width input.",
"es6 promise": "A polyfill for ES6-style Promises.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Webpack": "webpack takes modules with dependencies and generates static assets representing those modules.",
"Service Worker": "A script that your browser runs in the background for caching, notifications and other experiences.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"jQBrowser": "jQBrowser is a plugin for the jQuery JavaScript library that replaces the $.browser object with a more robust and extensive detection.",
"Vue": "vue.js a JavaScript MVVM framework.",
"Vue v3": "Version 3 of Vue.js.",
"ShipStation": "Import, manage, and ship your orders with ShipStation.",
"USPS": "US government owned postal service for delivery within USA.",
"UPS": "US based package delivery company.",
"DHL": "German division of Deutsche Post providing global package logistics.",
"DHL Express": "DHL Express shipping option",
"Aramex": "Logistics and transportation solutions provider.",
"AppNexus": "Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Aggregate Knowledge": "Data management solution that combines both media and audience data. Now owned by Transunion.",
"Google Floodlight Counter": "The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Neustar AdAdvisor": "Neustar AdAdvisor provides data to online marketers and websites to help them improve their ability to deliver content and advertising to consumers.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"The Trade Desk Universal Pixel": "The Trade Desk Universal Pixel is a tracking tag that allows multiple processes to be managed with one pixel added to an entire website. It is a JavaScript (JS) tag that can be used to create conversion tracking tags either through the platform UI or API.",
"Adswizz": "Independent all in one ad server platform for video, webradio & IPTV.",
"Spotify Advertising": "Measure conversion events that matter across Spotify and non-Spotify campaigns.",
"Reddit Ads": "Ads from social network Reddit.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Shipping": "The website contains a link to a shipping page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"Cookie Policy": "A cookie policy is a statement that outlines all the cookies used on a website, explicitly detailing each cookie's purpose and use.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"Threads": "Threads is a new text app by Instagram that allows users to say more through text messages.",
"API Developer": "This website contains a link to an API or Developer page.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"GitHub": "The website mentions github.com in some form.",
"Sendgrid": "SendGrid's cloud-based email infrastructure provides businesses with email delivery management.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"OnDMARC": "Actively block phishing attacks and prevent email impersonation.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Quarantine": "The domain has a DMARC policy of 'Quarantine'. This tells the receiving mail server that all emails that do not have your domain name in the “From” field (or any other set criteria) should be quarantined by default.",
"Amazon Elastic Load Balancing": "Elastic Load Balancing automatically distributes incoming application traffic across multiple Amazon EC2 instances in the cloud.",
"WP Engine": "WP Engine provides WordPress hosting for demanding business owners and bloggers.",
"Google Cloud": "Website hosted on Google Cloud Platform - includes Google Compute Engine.",
"Google": "Site hosted on Google infrastructure.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"U.S. Server Location": "The web server is located in the United States.",
"15 to 19 ccTLD Redirects": "The domain has had between 15 and 19 redirects from other ccTLDs within the same root domain name.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"HSTS IncludeSubdomains PreLoad": "This website includes instructions for HSTS loading that would allow it to be submitted to the HSTS preload list.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Amazon CloudFront": "Amazon CloudFront delivers your static and streaming content using a global network of edge locations.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}