{
"Pardot": "Contains a host of products for marketing automation. Owned by Salesforce. Now known as Salesforce Marketing Cloud Account Engagement.",
"SpyCloud": "Prevent account takeover and fraud attempts.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Google Optimize 360": "Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.",
"Ptengine": "Ptengine is a Heatmap and Web Analytics platform.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Hubspot Messages": "Messages is a live chat tool that helps sales teams connect with site visitors .",
"Zoom Video Conferencing": "Zoom Video Communications software.",
"HubSpot Conversations": "HubSpot messaging tools and context to have personalized conversations with prospects and customers.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Autoptimize": "A script concatenation plugin for WordPress.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Twemoji": "Twitter Emoji for Everyone",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Japanese": "Website content is written in Japanese. Based on HTML langauge attributes on the website",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Zoom": "Enterprise video communications platform.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery 3.6.0": "jQuery version 3.6.0",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted jQuery": "jQuery hosted at Google.",
"Google Hosted Web Font Loader": "Web Font Loader hosted at Google.",
"WebFont Loader": "WebFont Loader gives you added control when using linked fonts via @font-face, from Typekit.",
"Babel": "Babel is a JavaScript compiler.",
"core-js": "Modular standard library for JavaScript.",
"lazySizes": "Lazy loader for images (responsive and normal), iframes and scripts, that detects any visibility changes triggered through user interaction, CSS or JavaScript without configuration.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"DocoDoco": "IP Geolocation and IP Intelligence API from Japan.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"GMO Internet DNS": "DNS services from GMO Internet Japan.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Xserver": "Japanese based server hosting facility.",
"Japanese Server Location": "The web server is located in Japan",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}