{
"Bazaarvoice": "Combination of technology and personalized services that help brands build online communities that drive business goals.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Poptin": "Create engaging web and mobile overlays to try to improve conversion rate.",
"Rapleaf": "Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.",
"LiveRamp": "CRM Retargeting & Data Onboarding app.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google DoubleClick Conversion": "DoubleClick conversion tracking from Google Global Site Tag.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"DoubleClick Floodlight": "Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.",
"Pinterest Conversion Tracking": "Tag that allows you to track actions people take on your website after viewing your Promoted Pin.",
"Dotomi": "Dotomi applies Personalized Media practices to anonymous, user-level marketing programs.",
"Yahoo Web Analytics": "Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website.",
"HubSpot WordPress Plugin": "Customer interaction tracking for WordPress by HubSpot.",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"OneTrust": "Cookie compliance system.",
"Optanon": "Cookie consent transparency system from OneTrust.",
"Stream": "Stream tracks logged-in user activity so you can monitor every change made on your WordPress site in beautifully organized detail.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Smush Image Optimization": "Optimizes and compress all of a websites images.",
"Facebook Login": "A way for users to log into your app using Facebook.",
"About Cookies": "Provides information for users on how to delete and control cookies.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Pinterest": "Content from the social image sharing website Pinterest.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Pinterest Domain Verify": "A verified website linked to a Pinterest user profile.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"BootstrapCDN": "Bootstrap CDN system - encompasses MaxCDN, NetDNA and Stackpath - donated to jsDelivr.",
"UNPKG": "unpkg is a fast, global content delivery network for everything on npm.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"Tremor Video": "Video platform that knows what's inside the video stream before your ad is ever served.",
"FreeWheel": "Premium video monetization solutions.",
"Unbounce": "Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.",
"Unbounce Published Landing": "A published Unbounce page.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery 3.5.0": "jQuery version 3.5.0",
"jQuery 3.7.1": "jQuery version 3.7.1",
"Angular JS": "Angular is what HTML would have been if it had been designed for building web applications.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"GSAP": "GSAP is a suite of tools for scripted, high-performance HTML5 animations that work in all major browsers from GreenSock.",
"lazySizes": "Lazy loader for images (responsive and normal), iframes and scripts, that detects any visibility changes triggered through user interaction, CSS or JavaScript without configuration.",
"Popper.js": "A library to manage your pop ups.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"YieldBot": "Yieldbot provides intelligence on visitor site-session Intent.",
"DoubleClick Bid Manager": "Programmatic buying platform.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"AppNexus": "Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.",
"StickyAds TV": "Video ad platform for publishers.",
"Kargo": "Mobile first high tech ad publisher.",
"Sharethrough": "Native video advertising platform.",
"Openads/OpenX": "Openads offer ad serving software that is simple, reliable and totally independent. Best of all, it's free!",
"Pubmatic": "PubMatic Enables Ad Optimization Across Every Ad Network",
"ContextWeb": "ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. Now known as PulsePoint.",
"Eyeota": "Real time access to global advertising publishing partners.",
"Index Exchange": "Index Exchange is the world's fastest growing provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.",
"TripleLift": "Native advertising system for the visual web.",
"Rubicon Project": "Advertising optimization service.",
"Burst Media": "Internet advertising network representing specialty-content web sites.",
"Loopme": "Brand advertising system.",
"Media.net": "Contextual, user-driven ads network with multiple implementation techniques.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"GitHub": "The website mentions github.com in some form.",
"Supply Chain Policy": "Supply Chain policy focuses on maximizing efficiency and minimizing risk throughout the entire supply chain. It ensures all suppliers, vendors, and partners meet quality standards, abide by ethical guidelines, and meet supply and demand goals.",
"Find a Store": "The website has a link to a Store Locator / Find a Store / Store Finder style page.",
"X": "X is the new name for Twitter.",
"All About Cookies": "All About Cookies provides simple guides for safe online browsing, explaining cookies, their function, and online privacy concerns through research and testing.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"Mandrill": "Mandrill is an email infrastructure service. Detailed analytics offer insight to measure email performance.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"WP Engine": "WP Engine provides WordPress hosting for demanding business owners and bloggers.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"U.S. Server Location": "The web server is located in the United States.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"GitHub Hosting": "This site is hosted on Github infrastructure.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}