{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Salesforce": "Salesforce is a leading platform for cloud based web apps.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Enhanced Ecommerce": "Collect enhanced eCommerce data with Google Analytics.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Hawk Search": "Hawk Search is a responsive e-commerce site search.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"ROC Commerce": "Omni-channel commerce solution for business, B2C & B2B.",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"ASP.NET 4.0": "ASP.NET version 4.0.*",
"EducationalOrganization Schema": "A company that provides education i.e. a university.",
"OpeningHoursSpecification Schema": "Opening hours of a business.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"PostalAddress Schema": "A mailing address.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Mobile Optimized": "Microsoft invented the MobileOptimized META tag to control the layout width for mobile markup rendered in Internet Explorer Mobile.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Google Maps": "Google maps embedded into the webpage.",
"YouTube": "Embedded videos from YouTube.",
"American Eagle": "eCommerce and digital strategy business.",
"Unbounce": "Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.",
"HappyFox": "Online help desk software and a web based support ticket system.",
"Progress Sitefinity": "ASP.NET CMS from Telerik.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"RequireJS": "RequireJS is a JavaScript file and module loader.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery 3.1.1": "jQuery version 3.1.1",
"Toastr": "toastr is a Javascript library for non-blocking notifications.",
"Slick JS": "Fully responsive carousel library.",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"yepnope": "yepnope is an asynchronous conditional resource loader that allows you to load only the scripts that your users need.",
"html5shiv": "HTML5 IE enabling script shim.",
"Alertify JS": "alertify.js is a browser dialog alerting system.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Manta": "Link to a Manta small business page.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Accessibility Link": "Home page link to an accessibility page.",
"Mimecast": "Cloud services for Microsoft Exchange designed to remove risk, lower costs and help businesses make sense of their email data.",
"CodeTwo": "Email signature solution.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"GeoTrust SSL": "Certificate provided by GeoTrust.",
"GeoTrust EV": "EV Certificate form GeoTrust",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"ATT": "Web hosting solutions from US telco AT&T",
"Cloudflare Hosting": "Supercharged web hosting service.",
"American Eagle Computer Products": "American Eagle Computer Products specializes in providing high-quality imaging and printing supplies to businesses across the country at affordable prices.",
"Network Solutions DNS": "DNS services provided by Network Solutions.",
"IPv6": "The website has an IPv6 record.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}