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{
"Salesforce Audience Studio": "Captures, connects and monetize consumer data - previous Salesforce DMP and Krux Digital",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Rollick": "Lead management solution connecting manufacturers and dealers in the powersports, RV, marine and industrial equipment industries",
"Aimbase": "Marketing automation platform.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"New Relic": "New Relic is a dashboard used to keep an eye on application health and availability while monitoring real user experience.",
"Kenect": "Reputation Management and Business Texting.",
"UserWay": "Web Accessibility Widget",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Font Awesome": "Iconic font and CSS toolkit.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
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"GeoCoordinates Schema": "Geographic co-ordinates of an event or location.",
"LocalBusiness Schema": "A physical business or branch of a company.",
"OpeningHoursSpecification Schema": "Opening hours of a business.",
"PostalAddress Schema": "A mailing address.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Amazon S3": "Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Google Maps": "Google maps embedded into the webpage.",
"USAePay": "Payment gateway merchant solution.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"YouTube": "Embedded videos from YouTube.",
"MDS Brand": "Agency providing digital solutions for customer engagement and communication, as well as more efficient and effective marketing and sales strategies.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery 3.6.0": "jQuery version 3.6.0",
"jQuery UI Mouse": "jQuery mouse interaction library.",
"Fancybox": "FancyBox is a tool for displaying images, html content and multi-media in a Mac-style \"lightbox\" that floats overtop of web page.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Slick JS": "Fully responsive carousel library.",
"OWL Carousel": "Touch enabled jQuery plugin that lets you create a carousel slider.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"OwlCarousel2": "Touch enabled jQuery plugin that lets you create a responsive carousel slider.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Floodlight Counter": "The Floodlight Counter tag allows you to count the number of times someone visits your site after clicking on an advertisement for it.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"The Trade Desk Universal Pixel": "The Trade Desk Universal Pixel is a tracking tag that allows multiple processes to be managed with one pixel added to an entire website. It is a JavaScript (JS) tag that can be used to create conversion tracking tags either through the platform UI or API.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Facebook": "The website mentions facebook.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Accessibility Link": "Home page link to an accessibility page.",
"Dmarcian": "DMARC SaaS platform for compliance.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Amazon SSL": "Amazon supplied SSL certificate",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Ohio Region": "Amazon EC2 in Ohio Region.",
"U.S. Server Location": "The web server is located in the United States.",
"Edge Network": "The website has two or more IP addresses associated with it.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"MSN/Bing Webmaster": "Site registered at MSN/Bing Webmaster.",
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}