{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"PartnerStack": "Partner relationship management software.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Hubspot Messages": "Messages is a live chat tool that helps sales teams connect with site visitors .",
"HubSpot Conversations": "HubSpot messaging tools and context to have personalized conversations with prospects and customers.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"HubSpot Cookie Policy Banner": "EU Cookie policy Banner from Hubspot.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"HubSpot Vex": "Vex is a modern dialog library which is highly configurable, styleable, and gets out of the way.",
"Font Awesome": "Iconic font and CSS toolkit.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Network Advertising Initiative": "NAI is a network advertising initiative that provides services, tools and resources to help businesses manage their online advertising",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"jsDelivr": "A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.",
"TikTok Embed": "Short form video embed.",
"HubSpot COS": "Build a website that integrated with Hubspot marketing tools.",
"Breezy HR": "Modern Recruiting Software and Applicant Tracking.",
"HubSpot CMS Hub": "HubSpot hosted websites built from a CMS system.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery 1.11.2": "jQuery version 1.11.2",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Slick JS": "Fully responsive carousel library.",
"core-js": "Modular standard library for JavaScript.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Webpack": "webpack takes modules with dependencies and generates static assets representing those modules.",
"React Redux": "Official React bindings for Redux",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"ClickCease": "Ad fraud prevention company.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"Instagram": "The website mentions Instagram in some form.",
"Mailgun": "Mailgun is a set of APIs that allow you to send, receive, track and store email effortlessly.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Hubspot Hosted": "Hosted at Hubspot infrastructure.",
"U.S. Server Location": "The web server is located in the United States.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"GoDaddy SSL": "Certificate provided by GoDaddy.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"IIS": "This website is running on a Microsoft IIS Server solution.",
"Envoy": "Open source edge and service proxy.",
"IPv6": "The website has an IPv6 record.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}