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"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
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"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
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"SmartAdServer Direct": "Website is a direct publisher for SmartAdServer ad content.",
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