{
"ZoomInfo": "B2B Database provider and user analytics tracking.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Poptin": "Create engaging web and mobile overlays to try to improve conversion rate.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Call Conversion Tracking": "Use phone call conversion tracking to help you see how effectively your ads lead to phone calls from your website.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Authorize.net": "The Authorize.Net Payment Gateway can help you accept credit card and electronic check payments quickly and affordably.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Formidable Pro Form": "Form builder plugin for WordPress.",
"Pixel Cat": "Facebook pixel management for Wordpress formerly Facebook Conversion Pixel.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Elementor": "Page builder for WordPress",
"Elementor Pro": "Pro version of the Elementor page builder.",
"Slider Revolution": "A response sliding image plugin.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Pearl Header Builder": "Compose a header that perfectly suits your site.",
"Video PopUp for Wordpress": "Video lightbox popup.",
"WP Job Openings": "Plugin for setting up a job listing page for WordPress.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Site Kit": "Google's official WordPress plugin for site insights.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 10m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 10 million.",
"wpDataTables": "Create responsive, sortable tables and charts from Excel and more.",
"xCharts": "D3-based library for building custom charts and graphs",
"Graphina": "Charts and graphs solution to enhance visual effects.",
"flatpickr": "javascript datetime picker",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"WooCommerce Checkout": "A WooCommerce website that has a checkout page.",
"Skyverge Checkout": "Woocommerce checkout options add on.",
"Skyverge WooCommerce Authorize.Net": "Accept credit cards through Authorize.Net on WooCommerce.",
"WooCommerce": "Transforms your WordPress website into an online store.",
"WooCommerce Subscriptions": "Let customers subscribe to your products or services.",
"WooCommerce Add To Cart": "A WooCommerce store with an 'add to cart' button means it's more likely to be an actual eCommerce store.",
"WooCommerce Product Bundles": "Offer customizable bundles and assembled products.",
"10 WooCommerce Products": "More than 10 products listed on this WooCommerce store.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"American Express": "The website accepts payments with American Express.",
"MasterCard": "The website accepts payments with MasterCard.",
"Visa": "The website accepts payments with Visa.",
"Rippling": "Rippling is the top workforce management system that streamlines HR, IT, and Finance processes on a single platform, making business operations smoother.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery BlockUI": "jQuery BlockUI Plugin lets you simulate synchronous behavior when using AJAX, without locking the browser.",
"jQuery 3.5.0": "jQuery version 3.5.0",
"jquery.payment": "A general purpose library for building credit card forms, validating inputs and formatting numbers from Stripe.",
"jQuery Payment": "General purpose library for building credit card forms.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"es6 promise": "A polyfill for ES6-style Promises.",
"core-js": "Modular standard library for JavaScript.",
"Slick JS": "Fully responsive carousel library.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"GSAP": "GSAP is a suite of tools for scripted, high-performance HTML5 animations that work in all major browsers from GreenSock.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"ClickCease": "Ad fraud prevention company.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"WP Engine": "WP Engine provides WordPress hosting for demanding business owners and bloggers.",
"U.S. Server Location": "The web server is located in the United States.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Quarantine": "The domain has a DMARC policy of 'Quarantine'. This tells the receiving mail server that all emails that do not have your domain name in the “From” field (or any other set criteria) should be quarantined by default.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"Pingback Support": "A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}